top of page

The Best Isn’t Always Chosen – Here’s Why and What to Do

  • Mar 17
  • 3 min read

Updated: Mar 24

Dr. Donya Ball is a renowned leadership expert, keynote speaker, author, executive coach, and professor specializing in organizational development. She captivates audiences and readers around the world with her thought leadership, including her TEDx Talk, "We are facing a leadership crisis. Here's the cure."

Executive Contributor Mara Mussoni

We’ve been taught that if you are the most qualified, you will be chosen. Work harder. Prepare more. Show up stronger. And the outcome will reflect it. But life and leadership does not always follow that script. Sometimes, the one who is most qualified, most prepared, and most capable in the room still doesn’t get selected. And that doesn’t mean they weren’t the best choice. It means something else influenced the decision. The true test of leadership isn’t whether you are selected each time. It’s whether you remain grounded when you are not.


Three individuals sit at a table in a bright room, with one holding a resume. There's a laptop and coffee cup visible, with a professional mood.

Qualification is not the only factor


We want to make decisions based on merit. But they rarely are. Timing, relationships, organizational dynamics, risk tolerance, and perceived “fit” all inform decisions. You can be the strongest candidate on paper and still not be selected.


Because selection is not always about the most qualified. It is about what feels right, safe, or aligned in that specific moment. That distinction matters more than most people realize.


Why this type of rejection hits hard


When you are qualified and ready, rejection does not feel neutral. It feels personal. It can make you question your ability, your approach, even your value.


But here is the reality. Rejection often challenges identity, not competence. And if you are not careful, you will start rewriting your own narrative based on someone else’s decision.


The hiring factors that are rarely said out loud


There are influences that rarely get named, but they show up in decisions all the time:


  • Familiarity over capability.

  • Comfort over challenge.

  • Relationships over readiness.

  • Stability over innovation.


Sometimes your level of thinking requires more change than people are ready to take on. And instead of rising to meet it, they choose what feels easier to manage. That is not a reflection of your ceiling. It is a reflection of theirs.


Do not let the rejection define you


This is where leadership shows up. Strong leaders do not allow one or multiple moments of rejection to shrink their confidence. They do not internalize a single outcome as a permanent truth. Instead, they anchor themselves in what they know:


  • “I showed up prepared.”

  • “I added value.”

  • “I was ready.”


And they do not negotiate that truth based on someone else’s choice.


What to do next


You do not stay stuck. You do not spiral. And you definitely do not start playing smaller. You move forward with intention.


Refine your approach without questioning your worth. Seek feedback, but filter it. Strengthen your clarity around what you bring and where it fits best. Then keep going. Because the goal is not just to be chosen. The goal is to be placed in an environment where your leadership is recognized, valued, and fully utilized.


The leadership reality


The best does not always get picked. And the strongest leaders do not let that stop them. They understand this. Rejection is not always a denial. Sometimes it is direction.


The real question is not, “Why did they not choose me?” It is, “Where will my leadership actually be seen, supported, and sustained?” Because when alignment is right, you are not overlooked. You are undeniable.


Follow me on Instagram, LinkedIn, and visit my website for more info!

Dr. Donya Ball, Leadership Expert, Keynote Speaker, Best Selling Author

Dr. Donya Ball is a renowned keynote speaker, transformative superintendent, and passionate author. With over two decades of experience, she also serves as a professor and executive coach, mentoring and guiding aspiring and seasoned leaders. She has authored two impactful books, Adjusting the Sails (2022) and Against the Wind (2023), which address real-world leadership challenges. Her expertise has garnered national attention from media outlets like USA Today and MSN. Dr. Ball’s TEDxTalk, "We are facing a leadership crisis. Here’s the cure," further highlights her thought leadership.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

How To Prepare Your Family for a Stress-Less Summer Holiday

Yay, a family holiday! Why am I not excited? The car is finally packed (all by you, so it’s done properly). Someone can't find their shoes (did they even have them on when they got in the car?). One child is...

Article Image

You Already Know What to Do, So What's Stopping You?

Have you ever found yourself in a situation where, on paper, making a simple behaviour change should be straightforward, yet in practice it is quite the opposite? You are not alone.

Article Image

The Imperfection That Makes Real Intimacy Possible

There is a particular paradox that lives at the heart of almost everyone who has done significant spiritual work. The more refined, evolved, and self-aware they become, the harder it can quietly become to actually...

Article Image

You're Not Burned Out, You're Out of Coherence

Every fix you’ve tried has worked on paper. The earlier nights. The cleaner calendar. The boundaries you finally held. Still, that hum underneath everything. Quiet. Persistent. Waiting. What if it...

Article Image

Stop Calling It Reflection If You’re Just Thinking

You leave work and drive home. The radio is off. The day is still running through your head, the conversation that went off on a tangent, the meeting you should have handled differently, the decision you keep...

Article Image

Work-Life Balance Versus Sustainable Authority

If you’ve tried to find a better balance but still feel exhausted, you’re not alone. Many high-achieving women leaders are told they need better work-life balance, but that balance often fails when the deeper...

The Subconscious Patterns That Shape Success

When Self-Doubt Takes a Seat at the Table – 5 Ways to Manage It

Three Workplace Conditions That Turn Autistic Strengths into Burnout

Why the Future of Technology Must Be Green

The Five Decisions That Decide Your Startup's First Year

What If Cancer Begins Long Before the Tumour?

Nobody Let You Down, Your Expectations Did

The Hidden Pattern Behind Narcissistic Relationships, and How to Break the Cycle

How a Social Media Detox Helps Overcome Self-Sabotage to Refuel Motivation in Business

bottom of page