Success Starts in The Mind, Not in The Wardrobe – Why First Impressions are Often Overrated

In an experiment, applicants wearing jeans and hoodies competed against those wearing suits – and scored just as well, and in some cases even better, in terms of likeability and competence. Surprising? Perhaps. But the results show that our obsession with outward appearances is often misguided. Why do we cling to the idea that only a tailor-made suit opens doors in business? Is it really the clothes – or perhaps attitude, clarity and vision? And if so, why do so many people still dress like it's 1995?  

Gary Vee doesn't wear a tie

Gary Vaynerchuk, entrepreneur, investor, best-selling author. Billion-dollar brand, million-strong audience – and almost always in trainers and a baseball cap. ‘I'm good at what I do – and I want you to be good at it too. Not look perfect, but deliver,’ he says. In an interview with Brainz Magazine, he emphasised: ’I don't believe in perfection. I believe in progress. I believe in giving people what they need – not what looks cool.’

What counts is substance. No tailor-made suit can compensate for a shaky vision. Conversely, if you're convincing, you can do it in a T-shirt. Whether Vaynerchuk is on stage or investing in a new start-up, he embodies the idea that credibility doesn't come from pinstripes. It comes from clarity, authenticity and a willingness to take responsibility.

Appearing together, growing together – why milestone outfits strengthen teams and build trust

Big moments deserve visible symbols. When companies celebrate successes together – whether it's the first round of financing, a product launch or a growth milestone – a uniform outfit can be more than just symbolic. It becomes a shared armour, a living expression of belonging. In young companies with flat hierarchies in particular, hoodies often replace the classic uniform: practical, wearable, versatile.

More and more start-ups and teams are therefore opting for simple but effective clothing for specific occasions – such as cheap hoodies for men, which are handed out at internal events, customer presentations or as part of welcome packs. It is important that the clothing is affordable without looking cheap.

Suppliers such as Wordans offer a practical solution here. The platform specialises in wholesale and B2B delivery and provides clothing that is ideal for teams – robust, simple, combinable and optimised for branding. Companies can order hoodies in matching colours or with logo prints – whether for ten or a hundred employees. These garments can be used as a motivational element, especially for milestones: ‘We wear this when we appear together.’

Every day the same thing: does limiting your wardrobe really make you more successful?

A black T-shirt, dark jeans – every day, always the same. What sounds monotonous to many is a principle for some of the most successful people in the world. From Steve Jobs to Mark Zuckerberg to Barack Obama: they all wore (or wear) virtually the same outfit every day. Coincidence? Hardly. There is a conscious psychological and strategic approach behind it.

The first theory: decision fatigue. Every decision, even trivial ones, costs energy. Barack Obama once explained that this is why he only wears grey or blue suits, so that he can devote himself to more important decisions. The idea behind this is that if you spend ten minutes in the morning choosing what to wear, you have ten minutes less mental capacity for real problems. A consistent style creates space – in your head and in your daily routine.

Wearing the same thing every day sends a clear message. Consciously limiting your clothing choices brings structure to your everyday life: less distraction in the morning, less pressure to consume, more focus on what really matters. Not constantly buying new outfits is not a sign of disinterest – it is a strategic decision in favour of efficiency, clarity and inner peace. Many who live by this approach report less stress, more self-confidence and a noticeably simpler lifestyle.

The communicative effect should not be underestimated either. A consistently recurring look can become a personal brand. Steve Jobs' black turtleneck sweater became as iconic as Mark Zuckerberg's grey T-shirt.