Success Doesn’t Always Mean 6 Figures

Written by: Rachel Tindall, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

As 2020 draws to a close, many of us evaluate our goals from the beginning of this year. No one could have predicted a global pandemic. Taken into account with the uptick of social movements and the tumultuous election cycle, we’ve all had quite a ride this year.

These events have impacted us on a personal level, and for most of us, they’ve affected our business - not all for the worse. Many online-based businesses, especially service providers, haven’t faced the same set of challenges as brick and mortar businesses.

For some entrepreneurs, business boomed this year!

Whether it was a fantastic sales year or whether you just scraped by, you should congratulate yourself that you’re still in business. You’re still doing the best you can, and you’re still here.

"Success is subjective."

There’s so much messaging that promises to make you 6-figures in the next 6 months - some even sooner. While that’s an admirable goal and doable for some business types, it’s not the only way to succeed.

It feels a lot like the promise of 6 figures is the ultimate goal - the be-all and end-all. When we get there, we will have “made it.” But what about all the smaller achievements you accomplish to get to that big goal?

There’s more to success, and business for that matter, than simply making more money.

So, as we finish the year that’s felt like a decade, I’d like to propose we measure success a little differently.

Have we built personal & professional relationships?

Business is as much about networking and relationship building as it is about sales and marketing, if not more. Relationships make our business possible, and they allow us to reach the people who really need us. They allow us to be successful in new and exciting ways.

We need relationships both personally and professionally. If we’re lucky, sometimes they overlap, and our colleagues and teammates become friends. When we have to socially distance, we need to be even more intentional about fostering these relationships.

Consider these questions about your relationships as you reflect on the success of your year:

  • How can I connect with others on a professional level?

  • How can I connect with others on a personal level?

  • Why do I (or don’t I) enjoy talking to others about my business?

  • How can I communicate more meaningfully with my team?

  • How can I connect and communicate better with my clients?

Is our business model sustainable?

Our time is our most valuable resource, and as much as we would like it to be, it’s not infinite. Knowing this, it’s important to think about how we can stabilize and grow our businesses in ways that don’t require an increasing amount of time.

This is especially true of service-based businesses. We only have so many hours in a day and a week! On