Strategic Vulnerability and Sharing Just Enough to Shift the Room
- Brainz Magazine
- Aug 22, 2025
- 4 min read
Sarah is one of two managing partners at Vane Percy & Roberts with 25 years of experience in global strategy and communications. Known for her clear thinking, sharp wit, and approachable style, she blends expertise in media, public affairs, and strategy to deliver smart, effective solutions that make a real difference.
Vulnerability in leadership is powerful, but only when used with intention. Strategic vulnerability is the art of sharing just enough to build trust, lower tension, and move conversations forward without oversharing or losing authority. Leaders can balance authenticity with clarity to create deeper connection and meaningful impact.
We’re often told that vulnerability is a strength. People want leaders who are real, human, and open.
And they do, up to a point.
Because while authenticity builds trust, how you show it matters just as much as whether you show it at all. Vulnerability, when used carelessly, can undermine clarity, create confusion, or even centre the wrong person in the room.
But when is it used with care? Strategic vulnerability can shift conversations, deepen connections, and unlock real traction, especially in moments of tension or change.
What is strategic vulnerability?
It’s not about oversharing. It’s not leadership-as-therapy. It’s not an emotional data dump.
Strategic vulnerability is the deliberate choice to share something personal, uncertain, or difficult, not to offload, but to create space. To signal trust. To make something easier to say or hear. To lower the emotional temperature so real dialogue can happen.
It’s what happens when you say just enough to make others exhale. And in doing so, move the conversation forward.
The power of “me too” (without making it about you)
In a meeting where someone’s struggling, strategic vulnerability sounds like: “I’ve been there. I know how hard it is to speak up.”
In a moment of organisational change, it might be: “We don’t have all the answers yet and that’s uncomfortable, even for me.”
It’s the opposite of posturing. It says: I’m not hiding. You don’t need to either.
But it’s also not a spotlight grab. It’s not a confessional. It’s not about taking up emotional space, it’s about making space.
Why this matters in leadership
The higher you go, the harder it is to admit uncertainty. There’s pressure to perform with confidence, to project steadiness, to stay “on message.” And while stability matters, so does relatability.
People don’t trust leaders who pretend to be perfect. They trust leaders who show they’re human, but still capable. Fallible, but still holding the reins.
Strategic vulnerability bridges that gap. It keeps you grounded without falling apart. And that balance is what people follow.
When vulnerability backfires
It’s worth saying: not all vulnerability is helpful. Sometimes, it’s premature. Sometimes, it’s misplaced. Sometimes, it’s used to manufacture connections instead of earning them.
Oversharing can leave others feeling burdened. Confessing uncertainty without also showing resolve can create confusion. And being “open” in a way that centres your feelings over the group’s needs? That’s not leadership. That’s leakage.
That’s why it has to be intentional. Held with care. Grounded in purpose.
So how do you get it right?
Here’s what I’ve learned in my own leadership work:
Lead with clarity first. Vulnerability should support your message, not replace it. People need to know where you stand.
Share from the scar, not the wound. Speak from reflection, not reaction. Your job isn’t to process live, it’s to offer insight.
Make it useful. Ask: Does this open something up for the group? Does it shift the energy in a productive way?
Check your motive. Are you sharing to connect, or to be comforted? The difference matters.
Know your audience. What lands in one room might miss in another. Vulnerability is contextual.
Strategic vulnerability creates permission
When used well, it gives others the courage to bring more of themselves to the table. It invites honesty, reflection, and creativity. It’s what turns a polite meeting into a real conversation. It’s what helps teams navigate discomfort without shutting down.
Because at its core, strategic vulnerability isn’t about being emotional. It’s about being available. Emotionally, mentally, relationally. It’s saying: You can trust me with your truth, because I’m not hiding mine.
It’s not about being raw, it’s about being real, on purpose
And yes, that takes nerve. It takes judgement. It takes emotional discipline. But in the right moment, with the right intent, saying “this is hard for me too” can be the most strategic thing a leader does.
Not to dilute your power, but to deepen your presence.
Not to centre yourself, but to centre truth.
Not to get sympathy, but to get movement.
Follow me on LinkedIn for more info!
Read more from Sarah Roberts
Sarah Roberts, Global Strategy and Communications Leader
Sarah is one of two managing partners at Vane Percy & Roberts, with 25+ years in global comms, strategy, public affairs, and stakeholder relations. Known for her clear thinking, sharp wit, and approachable style, she delivers tailored solutions that drive impactful change. Her mission: to lead with authenticity, foster collaboration, and ensure every team member feels heard and valued. Recognised for her bold, inventive approach, Sarah is a gifted networker and convenor of creative talent, always ready to make strategic choices that drive success.
