Revolutionizing Business With AI and Simple Solutions – Exclusive Interview with Geoffery Nnalue

Geoffery Nnalue is a tech founder and product leader who has spent nearly a decade transforming how businesses connect with their customers. Starting his career in customer support at a financial institution in Nigeria, he quickly became known for solving complex problems that drove revenue and satisfaction. This foundation led him to product management, where he led the development of payment solutions that processed millions in transactions across borders while dramatically reducing complaints. After moving to the UK, Geoffery expanded his impact as Lead Customer Executive at a proptech company, driving product adoption, improving customer satisfaction, and ensuring seamless alignment between clients and internal teams. As the visionary behind The Circlesapp, he has pioneered AI-powered solutions that help businesses generate content at scale, engage customers continuously, and boost sales, turning technology into measurable growth and impact. His latest innovation, an AI “employee” trained with his 10 years of experience in customer service, product management, and sales, is now being deployed across multiple businesses. Beyond building products, Geoffery is the author of the book Obsessed Customers: How Businesses Can Use AI to Create a Cult-Like Brand, sharing his expertise on building customer-obsessed companies that thrive in the modern economy.

Geoffery Nnalue, Tech Founder, Product Leader, and Author

Who is Geoffery Nnalue, and what problem did you feel called to solve through your work?

I am a tech founder and author. My focus is on helping people start and grow their online businesses, and helping offline businesses move online successfully.

The problem I am solving is the overwhelming complexity that stops talented entrepreneurs from taking action. Too many great business ideas never launch because the process feels too complicated and expensive. I am dedicated to making business ownership accessible to everyone.

What inspired you to create The Circlesapp, and what makes it different from other platforms in this space?

Starting and scaling a business online is way too complicated. Entrepreneurs are forced to juggle dozens of tools, master countless platforms, and spend precious time on technical setup instead of serving their customers.

I kept asking myself: why can't this be simpler? Why can't someone just click a button to start their online business and watch it grow? That vision drives everything we do at The Circlesapp.

We are not just another tool in an entrepreneur's already crowded toolkit. The Circlesapp is a comprehensive ecosystem of products, all engineered with one goal: making business ownership easy and accessible. From storefront creation to payment processing, from marketing automation to customer support, we provide a one-stop solution. Every product we build moves us closer to that ultimate vision of making entrepreneurship as simple as clicking a single button. Someday, we will make it just one button, and that future excites me every single day.

Who do you primarily help, and what challenges do they usually come to you with?

We help businesses of all kinds, from e-commerce store owners to traditional offline businesses looking to expand their reach. Our community is diverse, but the challenges they bring to us share common threads.

Most often, our customers are working to grow their revenue while simultaneously improving their customer experience. They face the constant pressure of doing more with less, needing to save on costs without sacrificing quality. They are bootstrapping founders struggling with finances to employ more staff, small business owners trying to be always available for their customers, e-commerce owners battling the rising costs of generating content and maintaining strong branding, and entrepreneurs who need to scale their operations without scaling their expenses proportionally.

These businesses know where they want to go. They just need the right tools and support to get there efficiently and affordably.

In simple terms, how does The Circlesapp help people or businesses grow and connect more effectively?

We leverage AI to solve the most expensive and time-consuming challenges businesses face.

Take our KYG AI, for example. This tool produces the same quality, or even better, product images as a one-thousand-dollar product photographer, but at a much larger scale and for free. E-commerce store owners use it to generate professional product images and videos that would normally cost them anywhere from one thousand to thirty thousand dollars if they hired photographers, built a content team, or paid influencers.

Then there is Sentinels, our AI employee solution. Sentinels is already working in businesses across industries, acting as an out-of-hours staff member, reducing missed calls, and providing comprehensive customer service. It performs the combined roles of appointment setter, receptionist, lead qualifier, and contact center representative all at once, on a larger scale, for 0.01% of the cost of hiring these positions separately.

In essence, we democratize access to enterprise-level capabilities, making them available to businesses of any size.

What is the biggest mistake you see individuals or organizations make when building communities or platforms?

Treating all customers as top-of-funnel customers. When businesses treat everyone the same, regardless of where they are in their journey, it creates widespread dissatisfaction.

Personalization is not optional anymore. It is essential. Messages need to resonate with each customer depending on their specific stage in the funnel. Your content, branding, advertisements, and every touchpoint should create a personalized experience for the customer, not deliver generic messaging.

Think about it: a customer who just discovered your brand has completely different needs than someone who has purchased from you three times. Yet many platforms communicate with both identically. This approach leaves money on the table and customers feeling undervalued. The businesses that win are those that recognize their customers as individuals with unique needs and contexts.

How do you personally guide clients from confusion or stagnation to clarity and results?

We take a human-first approach to onboarding. We personally conduct discovery calls with most businesses we work with, and these conversations are not sales pitches. Instead, we focus on understanding where and how we can genuinely help based on their unique problems, not on pushing a generic solution.

We have built strong touchpoints throughout the customer journey: our educational content, business assessments, discovery calls, and personalized account managers. Each of these touchpoints helps businesses discover how to get the most value from our solutions.

Depending on which tool or solution brought you into The Circlesapp ecosystem, we customize our approach to ensure our solution is not just a fit, but optimized for your maximum success. We treat each business as unique and standalone. Clarity comes from being truly heard and understood, and that is what we provide.

Can you share a transformation or success story that best reflects the impact of your work?

One story that perfectly captures our impact involves a fashion brand owner who was bootstrapping her business. She was spending a significant portion of her limited budget on content creation. Her challenge was beating the algorithm to achieve a viral post on platforms like TikTok, which requires posting large volumes of content consistently.

The quantity was not her problem. Her challenge was maintaining her brand identity and premium feel while producing content at the necessary volume and speed. Professional photography and content creation were eating into her profits.

After implementing KYG AI, everything changed. She was able to produce significantly more content, at a faster pace, for a fraction of the cost. The quality remained premium, her branding stayed consistent, and her content production became sustainable. As a result, she has grown her business substantially while actually reducing her content creation expenses. Her story represents what we aim to do for every business: remove the barriers that limit their potential.

What core values or principles guide how you build technology and support your clients?

My background in customer support and experience management shaped three core principles that guide everything I build.

The first pillar is user experience. Our products should be so simple to use that a five-year-old could navigate them. Complexity is the enemy of adoption, and we refuse to create complicated solutions.

The second pillar is what I call "the great two": accessibility and responsiveness. I ensure customers have instant, 24/7 access to our team, whether they need to provide feedback or seek support. We are not hidden behind email forms or ticket systems. We are just a button away at every touchpoint because accessibility must be embedded in the products I build.

My third pillar is exceeding expectations. I am committed to over-delivering compared to the cost of working with us. Our customers should always feel they received more value than they paid for. This principle keeps us honest, innovative, and customer-obsessed.

How do you balance innovation, human connection, and long-term sustainability in your business model?

My approach might seem unconventional, but it works: I spend substantial money using products I do not actually need, just to study their models and approaches to customer experience and service fulfillment. I am not learning about business by buying courses. I am learning by being a customer, experiencing services from the customer point of view. This gives me insights no course could provide.

I also spend significant time in forums, on Reddit, in Skool communities, and in Facebook groups. I dedicate most of my day to being with customers, listening to their conversations, understanding their frustrations and aspirations. This is where innovation meets human connection.

Long-term sustainability comes from building something customers genuinely love, not from growth hacks or shortcuts. When you deeply understand your customers and consistently over-deliver, sustainability takes care of itself. You build a business that grows through genuine word-of-mouth and customer loyalty.

What should someone expect when they start working with you or using The Circlesapp?

In one word: ease.

We make running your business easy. With The Circlesapp, you can create an experience your customers are obsessed with. Every feature, every interaction, and every support touchpoint is designed to remove friction from your business operations.

You should expect to feel supported, not overwhelmed. You should expect tools that actually simplify your work rather than adding to your complexity. And you should expect a partner that genuinely cares about your success, not just another vendor collecting subscription fees.

For those feeling stuck or unsure about their next step, what is one powerful action you recommend they take today?

Stop assuming and start asking. Speak directly to your market and gather firsthand information.

Do you not know if people will buy what you want to create? Run test ads. Do not know what your customers actually want? Ask them directly. Do you not know how to increase your sales and improve customer sentiment? Speak to us at The Circlesapp.

But more broadly, my advice distills to two words: remain curious. Do not be afraid to ask more questions, run more experiments, and seek more feedback. Curiosity breaks through stagnation. Action, even imperfect action informed by real market feedback, beats perfect planning every single time.

The answers you need are out there in your market. You just need to be brave enough to ask the questions.

Follow me on LinkedIn, and visit my website for more info!

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