Raising Voices Through Creative Expression – Exclusive Interview with Ayomide Inufin
Ayomide Inufin is redefining the art of spoken word. Through his innovative platform Spotlight Poetry and his award-winning creative expression, he is using poetry as a bold force for change, empowerment, and storytelling. In this exclusive interview, Ayomide shares how he inspires new voices, elevates the creative community, and continues to push the boundaries of poetry worldwide.
Ayomide Inufin, Creative Writer, Poet, and Visual Artist
Who is Ayomide Inufin?
Ayomide Inufin is a creative, one who has over the years delved into creative writing, poetry, screenwriting, promotional writing, business writing, and numerous other writing forms. I will be cheating my creative dexterity if I identify as a particular kind of writer because over the years I have invested in almost all kinds of popular writings you might think of.
Ayomide Inufin is also a multi-award-winning creative who has quite a number of achievements to his name. His writings address society and are perceived as a tool to help shape the human world.
What first inspired you to use poetry and art as a voice for societal change?
The brevity, the precision, the command of language, tone and attitude, the form, the mode, it allows internal and external expression that comes from the spirit, soul, and body. I call it an art that helps me steal the human’s inner child and take full custody. It was my fastest relatable form of writing in my course to communicate my ideas to the world.
How did Spotlight Poetry come to life, and what impact has it made so far?
Honestly, I got tired of the way poetry is perceived by the public, boring with some pain bearing use of language. Additionally, part of the concept is to make it a form of entertainment that serves all and sundry, so the intention is to transcend it from just a genre to a general form of entertainment.
Spotlight Poetry has given my audience the mindset to have and expect a particular standard whenever my project is coming out, the uniqueness of how the creativity is birthed and delivered in performances, films, and the likes. For now, it is in its developing stage.
Spotlight Poetry is a growing idea. Its essence has engineered my own form of art, and its effects have caused me the desire to explore and expand beyond my writing and artistic abilities. I would not stop receiving comments and suggestions from my pool of online audience that I should expand my creativity and explore the literary platforms in western countries. In the course of developing my writing potentials and creative capabilities, as well as adhering to public opinion, I decided to pursue this idea. Now we are here.
What makes your concept of Champagne Poetry unique in the world of spoken word?
Firstly, the outlook. It is more like a catchphrase, and coincidentally, Canadian rapper Drake said something about it in his music, and the whole coincidence made sense to me.
It is a sellable cliché in the creative space, more importantly the spoken word industry. The real campaign has not even unleashed. It is still a brewing flame at the moment. My team and I are working on bringing it out to its fullness, and we hope that globally reputable media platforms such as Brainz will be a space where it picks its wings to fully soar.
How do you help emerging artists and writers find their authentic voice?
The first thing I tell my mentees and those who wish and love to write and create like me is to do the work, write and create original content. It is very alright to cover or copy content in a way that brings about recreation. They did that to lots of my creative works. However, to write and create is how to first build yourself.
Furthermore, to find yourself, to have a voice, you need to be authentic. You need to tell your story. You need to create your personal niche and stick to it. These are what I tell creatives who are willing to learn under me.
What challenges do creatives face today, and how does your work help them overcome these?
Writer’s block and repetition are the main challenges in the creative world. Creatives tend to recycle way too much, and it ends up not amounting to anything fresh. Hence, I tell my mentees to focus on topics that are not well delved into or the ones that have not been really addressed, and this is how I make it work for them.
How do you blend creativity with entrepreneurship in your art business?
The key is to understand that it is first a gift, a developed skill before it became business. Now that it has become a sellable asset, I use the scope of what a client needs to put up content, using storytelling, punchlines, copyright strategies and content landmarks. These are catchy phrases that a client needs that make the business or brand thrive, and this has been helpful to me over the years.
In what ways has winning multiple awards shaped your artistic journey?
To be very honest, it is actually an interesting thing to always win, and this is a huge fuel to my journey as a creative. There is something winning does to you; it makes you keep doing it even during unlikely moments. As much as losing could either be a fuel or a flaw in one’s writing career, winning does much more, and I can boldly say that it has been a major factor in my consistency so far.
What role does storytelling play in driving awareness and transformation through your art?
I want to believe that nothing sells in this world without a story behind it. Every brand we know today has a unique story that has sold them and bought them the dignity they have today. Likewise, my art. My storytelling craftsmanship has created noticeable attention to quite a number of people, brands, and things in the creative world. Its effects have connected me to things I now have personal relationships with. Storytelling is a powerful tool while creating. To me, it is easy to communicate when you apply it because most of the time it works, and it does not just work, it gives results, and my art is a living testimony.
How can individuals or organisations collaborate with you through Spotlight Poetry?
Through filmmaking, short and full length films, collaborative writing, brand and product advertisement, business proposal writing and execution, creative project management, and whatever has to do with creating, writing, critical thinking, business strategies and execution.
What message do you hope your audience takes away from your performances?
One sentence: paradigm shift of mindset and mental thought path.
What exciting projects or opportunities should your followers look forward to next?
My team and I have exciting stuff coming.
We have a collection of visual and textual Spotlight Poetry coming up. A social business brand will be launching in the coming year. A social networking seminar is also rolling out next year, and many more we are yet to fully design as well. Anticipate.
Read more from Ayomide Inufin
