Nina Tulio Launches ‘Profit Is Personal,’ an Unfiltered Framework for Purpose-Driven Salon Owners
Santa Monica, CA, 1/12/2026 – Today, salon industry educator and international business consultant Nina Tulio announced the release of her new book, Profit Is Personal, an interactive guide built on an unfiltered framework designed to help beauty professionals create businesses that fuel both passion and profit. The book is now available nationwide.
Profit Is Personal reframes profitability as more than a financial outcome, presenting profit as the echo of every decision made within a business, from leadership and culture to systems, brand, and personal growth. Through seven foundational pillars, the book shows how sustainable success is created when structure and intention align across every layer of a salon or beauty business.
“Profit doesn’t start in spreadsheets, it starts in how you lead, the culture you build, and the decisions you make every day,” said Nina Tulio, author of Profit Is Personal. “This book gives owners clarity around their numbers while helping them strengthen the foundation of their business. When leadership, systems, and purpose align, profit becomes a natural result instead of a constant struggle.”
The book includes guided exercises, real-world financial insight, and Tulio’s signature interview system to help build strong teams and people-first cultures. The book addresses the real challenges owners and entrepreneurs face, from unclear standards and pricing to cash flow stress and growth without structure.
As small business owners continue to navigate rising costs, staffing pressures, and shifting client expectations, Profit Is Personal offers a practical roadmap for building stability, clarity, and long term profitability without sacrificing passion for the craft.
The book is available here.
About Nina Tulio
Nina Tulio is an international business coach, speaker, and former salon owner with over 28 years in the beauty industry. Known for blending real-world financial strategy with people-first leadership, she helps salon owners and solo entrepreneurs simplify operations, strengthen culture, and build profitable businesses that support both passion and long-term success.
Media contact
Janice Frary
Relations Manager
Email: info@ninatulio.com
Website: ninatulio.com
