Alberta Muembo has a remarkable intercultural approach to people and situations, believing this approach prevents conflict. She coordinates Saskatchewan's first government SME Succession Hub and Solution Repreneuriat programs. She is currently on her way to creating her haircare line, Super Miujiza.
I used to think I had a solid grasp on prioritizing my tasks until I faced a harsh lesson after losing in the 2025 Entrepreneur of Impact competition. That opportunity could have been pivotal for my business, Super Miujiza!
It all started on November 11, 2024, when I came across an eye-catching Instagram ad for the Entrepreneur of Impact competition. My excitement soared when I read that the winner would get a grand prize of at least USD $25,000 and a one-on-one mentorship from Daymond John. I believed I had what it took to win, so I registered without hesitation!
On January 2, 2025, I was ecstatic to learn I had been selected as a competitor! My dream of becoming the Entrepreneur of Impact felt within reach. I could win USD $25,000, gain invaluable insight from Daymond John, and be featured in Forbes magazine. However, as the competition kicked off on January 15, I became anxious about securing votes from my family, friends, and followers. As a result, I became uncertain and impulsively decided to withdraw my registration.
Interestingly, I had a turning point on January 20 when a friend requested me to vote for her friend in this same competition. Suddenly, a realization struck me like lightning after casting my vote! I gave up too soon without even trying this challenge. With the renewed determination to become the Entrepreneur of Impactt, I re-registered and started, requesting votes on January 23.
What happened next was nothing short of amazing! With each post on my social media, I was overwhelmed by the incredible support from family, friends, and even people I did not know who could connect with my project. I surged from 43rd place to the top 20 by February 1; it was an exhilarating experience! Feeling inspired, I thought, "Why not kill two birds with one stone?"
I work as a part-time model and love modelling for Black History Month. Without thinking twice, I signed up for various modelling gigs for Black History Month while rallying for votes to become the 2025 Entrepreneur of Impact.
However, here's where I learned the crucial lesson of mastering the art of prioritization. On February 20, while I was busy modelling, my votes dropped, and I didn't make it to the top 5 Entrepreneurs of Impact. I was heartbroken to realize I was so close to becoming the 2025 Entrepreneur of Impact if only I had focused solely on the competition and not killed two birds with one stone.
Through tears and reflection, I learned a lesson I will never forget. Juggling two tasks diluted my effectiveness in achieving outstanding results in modelling and the Entrepreneur of Impact competition. Focusing on one goal with unwavering dedication would have brought me the success I longed for. In other words, working smart is the way forward. Additionally, this experience reminded me that the road to success is not always lonely. Some remarkable individuals stood by me, my family, friends, and even strangers generously offered their time and support to see me become the 2025 Entrepreneur of Impact. I will forever hold them dear to my heart! Thank you for your unwavering faith in me! Remember, true success often comes from dedicating yourself fully to a single objective and not always by killing two birds with one stone.
Read more from Alberta Muembo
Alberta Muembo, Coordinator – SME SH and SR, Model
Born in the DRC (Democratic Republic of Congo), Alberta Muembo and her family were forced out of the country due to conflict. Her experiences as a refugee, missionary, student and employee in Kenya, Sierra Leone, and Canada shaped how she perceives people and culture. Consequently, she became devoted to breaking intercultural barriers through storytelling on her YouTube channel, Heart2Heart with Alberta Muembo. She is a firm believer that humanity is interconnected through stories.
