Mastering Sales Through Leverage
Written by: Amanda Rose, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
As a sales expert for over a decade, and a full-time entrepreneur in the online space since 2013, I can tell you that no matter your sales medium, there’s one key element that radically boosts your sales: LEVERAGE!
lev·er·age
/ˈlev(ə)rij,ˈlēv(ə)rij
verb
Use (something) to maximum advantage.
"the organization needs to leverage its key resources."
Leverage is essentially a reason why your prospect should take action now. A sense of urgency is what’s required; not to be confused with pressuring, pushing, or rushing the potential client. Many entrepreneurs confuse these, so let’s clarify:
PUSHING/PRESSURING/RUSHING
We DO NOT want to push, rush, or pressure a prospect. I always say, “If you’re pushing a sale, you’re pushing the prospect away.” Rushing or pressuring someone into making an immediate decision doesn’t feel good for you or the prospect, and even if you close sales, you’ll find your refund rates go way up due to buyers’ remorse. Example: “If you don’t sign up right now, you’ll never get the results you want.”
URGENCY
We DO want to utilize urgency in our sales conversations. Urgency lets the prospect know the deadlines or availability so that they understand they need to take time to consider the offer if they truly do want it. Example: “We get started next week, and we’re down to our last five spots.”
In business, sales are your lifeblood because, without sales, you do not have any business. So, what's the easiest way to get sales? By utilizing leverage.
This is why the new product or service releases, launches, and discount sales, rack up a high-profit margin in a very short time period when implemented properly and effectively.
Think about when new movies come out, trailers and teasers precede a new film coming to movie theatres, typically for 6-to-12-Months before it comes out! They constantly remind us that it's coming, creating desire so that when it's finally available, we clamor for tickets.
Launches for new products and services create a powerful source of leverage for businesses; often promoting early sign-up discounts or bonuses, limited quantities, and/or a deadline by which to purchase, hence driving up sales within that timeframe.
Despite the fact that leveraging has been proven time and time again to offer the best solution for driving up sales, many entrepreneurs still avoid implementing them. They complain that it’s stressful, they don’t know how to do it correctly, and they desire an “easier path” to sales. I want to clear this up once and for all: Launches ARE the easier path to sales! You already have to build the offer, create the sales page and/or checkout, write the sales copy, market your offer, and have sales conversations to actually sell your offer; all launching does is add leverage, AKA urgency that encourages your prospect to make a decision now!
Launching is about amplifying everything you already need to do to sell your offers. Launching is about giving you leverage so that you can close sales faster with much more ease. It helps you to close those sales in bulk right now instead of over the next couple of years. It gives you a legitimate reason to follow up and to help your prospects to make up their mind either way.
Ready to use Launching effectively to grow your business and make sales? Sign up for LAUNCH CODES and get 90% OFF when you use coupon code ROI at the checkout by December 31st, 2022!
Learn More: https://amanda-rose.mykajabi.com/launch-codes
Amanda Rose, Executive Contributor Brainz Magazine
Amanda Rose is the founder & director of The Infinite Power of You Inc., a multi-published multi-genre author, business, wealth, & mindset coach, actor, motivational speaker, and online course creator. She is a multi-passionate entrepreneur who has been in the online space since 2013 and has been a sales expert for over 10 years. It's her passion to help her clients build lives of freedom and joy, and thriving businesses with multiple revenue sources, through strategies combined with mindset mastery. Amanda's mission is to shift human consciousness to create soulful abundance through mindset practices.
