Building Through the Storm – The Resilience of the Small Business Founder
- Brainz Magazine
- Aug 22
- 3 min read
Written by Priscilla Idahosa, Founder
She is the founder of Khyte, an online platform helping small entrepreneurs access community-driven funding and support.
Starting a business has never been easy. But in a world where economic downturns, funding inequities, and global uncertainty are the norm, today’s entrepreneurs face more hurdles than ever. Behind every storefront, service, or startup pitch is a founder battling rejection, burnout, and the overwhelming odds of building something from nothing.
As a solo Black female founder, I understand this story intimately. From the constant search for validation to limited access to capital, the path to progress can feel isolating. Traditional funding often overlooks founders who don’t fit a familiar mold, and bootstrapping a business from scratch is as exhausting as it is admirable. But we do it anyway because we believe in our ideas, our communities, and ourselves.
"I’m convinced that about half of what separates successful entrepreneurs from non-successful ones is pure perseverance." – Steve Jobs
And perseverance is exactly what keeps us going. It’s what kept countless now-thriving businesses alive through their darkest days. Consider the story of Airbnb. The founders were turned down by multiple investors, resorted to selling cereal to keep afloat, and maxed out credit cards to keep the platform alive. Or think about The Lip Bar, started by Melissa Butler in her kitchen. After being rejected on Shark Tank, she kept building. Her products are now in thousands of stores nationwide.
Resilience is not a trait reserved for unicorn founders or billionaire moguls. It lives in the local bakery owner who shows up every morning before dawn. It’s in the neighborhood mechanic, trying to expand their garage with limited means. It’s in every founder who’s ever been told "no" but decided to keep going anyway.
That spirit of persistence is exactly why I created Khyte: a platform born from struggle and built for people like me, like us. We don’t need gatekeepers or billion-dollar backing to make an impact. We need support, access, and a belief that the future can be built from the ground up.
To every founder out there fighting to stay afloat: You are not alone. Keep building through the storm. The world is waiting for what you’re creating.
Here are some helpful resources if you are a solo founder:
SCORE.org: Free mentorship and business resources from experienced professionals.
Hello Alice: Funding opportunities, guides, and community for small business owners.
Khyte.com: A community funding platform for local and minority-owned businesses to gain visibility and support.
IFundWomen: Crowdfunding and coaching platform for women entrepreneurs.
Small Business Administration (SBA): Loans, disaster assistance, and tools for planning, launching, and managing your business.
Start Small Think Big: Legal, financial, and marketing support for under-resourced entrepreneurs.
You don’t have to do this alone. These platforms are here to support, educate, and connect you to the right tools to grow stronger.
Read more from Priscilla Idahosa
Priscilla Idahosa, Founder
Priscilla Idahosa is the founder of khyte.com and khyteafrica.com, platforms helping small businesses, startups, and community projects get support without chasing VCs or banks. She knows firsthand how tough it is to build a business from scratch without outside funding. That's why she created Khyte, to help entrepreneurs get the support they deserve from their communities. She shares on bootstrapping, alternative financing, and building from the ground up.
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