top of page

Learn The 5 Critical Steps To Achieving Your Goals

  • Aug 2, 2021
  • 3 min read

Updated: Oct 28, 2021

Written by: Edmund Ellison, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

We all want to succeed in business. I remember speaking to a coaching client recently who said that she was struggling with imposter syndrome, procrastination, and a lack of action on her goals.

She wanted to launch an offer and had been lowering her price, making tweaks, and generally procrastinating. It felt like a conflict of interests; here, she was passionate and wanted to empower her own clients to overcome mindset blocks, and yet she was experiencing the same thing that she was qualified to help others with.


The one thing that was really bothering her was that she couldn’t figure out why. When I worked with her, I explained that we all enter habits and patterns because our minds like to automate. We’re not always aware of these, and when we probed deeper into the problem through our strategy session, she realized that her procrastination was an indirect symptom of imposter syndrome.


What’s your pattern?


She would go to work on an offer, then find that she’d overthink, overanalyze, and start doubting everything leading to stress, overwhelm, and anxiety. Questions she mentioned during our session included:

  • Will people buy this?

  • Am I good enough to teach this?

  • Is it worth this price?

She’d then find that she would start working on her website or going on Facebook to look for leads and start liking posts and engaging.


There was a pattern to her behavior; she just hadn’t noticed it until I pointed it out.


Change your thinking, change your habits, change your results.


Research by Duke University found that 40% of our actions are based on habits, so when I explained this to her, she started to recognize she was stuck on autopilot doing things that were not serving her or her clients.


Sheeran (2002), in the Journal of the Academy of Marketing Science, found that “intentions explain only 28% of the variance in behavior.”


This appears to suggest that just because we intend to do something doesn’t translate into that future action being completed.


For my client, the breakthrough was realizing that her fear of failure and being criticized was causing her to put things off because she didn’t believe she was good enough.


So given that figure of 28%, it’s important to be consistent with what we can control and develop habits that drive the right behaviors.


If you’re feeling stuck, here are 5 critical steps that you should take to achieve your goals:

  1. Set an intention – research by Cornell University found that when we take ownership of something, we’re less likely to give up.

  2. Face your fear – if you’ve been putting off a goal, consider that your habits have been normalized around it. By investing in mindset support such as hypnosis, you can change your thinking quickly, leading to a change in behavior and better results.

  3. Get clear on the result – by visualizing the end goal in your mind and writing down the goal as a clear, tangible, measurable result with a timeframe, it makes it real.

  4. Add it to your calendar – if it’s not in the diary, it doesn’t get done

  5. Accountability – According to a study by the ATSD, your chances of successfully achieving a goal increase to 95% when you have an accountability coach or partner to work with you and hold you to your actions.

To increase your chances of achieving your goals, you first need to consider what’s influencing your decision-making. When you change your thinking, you’ll change your behavior and then your results.


For more info, follow me on Facebook, Instagram, LinkedIn, or visit my website for more info!


Edmund Ellison, Executive Contributor Brainz Magazine

Edmund is the Founder and Chief Impact Officer of Impactful Today. He has 15 years of experience in global learning, performance, talent, and people development.


He is an award-winning high-performance mindset coach and executive contributor for Brainz Magazine who empowers business owners & leaders to remove mindset blocks using his CLEAR Impact model and methodology, so they can increase confidence, visibility, and profits.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

5 Stages of Identity Anchoring and Why Top Women Leaders Defend Their True Selves

Everyone is talking about imposter syndrome. I want to talk about the opposite. The feeling of not knowing if you're good enough. I became a CEO in my 20s. I didn't doubt my ability. What I doubted, quietly...

Article Image

AI is Killing Your Company Culture

Generative AI, often called GenAI, should definitely be used to improve your workforce by enhancing skills and streamlining knowledge. It concatenates vast quantities of data faster than any human and...

Article Image

What Do Women Need to Thrive in High-Performance Environments?

Having worked across multiple high-performance systems over the past two decades, supporting everyone from elite athletes to senior leaders, I am often asked whether women have different needs in these...

Article Image

Hustling vs Building – Why Most Entrepreneurs Stay in Survival Mode

Entrepreneurship has been glamorized into a highlight reel of early mornings, late nights, and celebrated grind culture. Social media praises the hustle. Culture rewards being busy. But behind that narrative...

Article Image

Why Self-Sabotage Is Not Your Enemy and 5 Ways to Finally Work With It

What if self-sabotage isn't a flaw? What if it's actually a protection system, one that your body built years ago to keep you safe, and one that's still running even though the danger is long gone? Most...

Article Image

Am I Meant to Be an Entrepreneur or Just Tired of My Job?

More women are questioning whether entrepreneurship is the right next step in their career journey. But is the desire to start a business driven by purpose or by frustration? Before making a...

If Your Product Needs Constant Explanations, It’s Not Ready

How Women Lead Without Shrinking to Fit for International Women’s Day

How Physical, Emotional, and Cognitive Environments Shape Behaviour, Learning, and Leadership

What if 5 Minutes of Daily Exercise Could Bring You Longevity?

Why Waiting for a Second Chance Holds You Back from Building a Fulfilling Life

5 Hidden Costs of Waiting to Be Chosen

Why Great Leaders Don’t Say No, They Influence Decisions Instead

How to Change the Way Employees Feel About Their Health Plan

Why Many AI Productivity Tools Fall Short of Real Automation, and How to Use AI Responsibly

bottom of page