It’s Not About the Money Until It Is
- Brainz Magazine
- Oct 18, 2025
- 4 min read
Whether you have a side business or, for some wild reason, have decided to go all in, the one thing a business always needs is clients (or customers). The first thing I tell my clients is that there’s no business ache that can’t be cured by a sale, at least in the world of solopreneurship, where you are the business and everything you do and breathe affects it (and vice versa).
So, if we agree that every business needs clients, that is cash flow, why is it so hard to make peace with money?
At this point, you’re probably rolling your eyes or already feeling some contractions in your body. Stay with me. Keep reading. Even better, take some notes.
Picture this. An online networking event, a business gathering, people mingling (with or without a drink in hand), maybe even a friend’s party.
When you ask someone what they do, the answer is classic:
First sentence: “I’m a BLA (life coach, lawyer, healer, strategist, nutritionist, you name it).”
Second sentence: “It’s not about the money!” (Notice the proud tone of voice.)
Third sentence: “I just love what I do.”
Now, in the world of self-employment, where we’ve already established that every business needs clients and cash flow, that second sentence makes me wonder. And as a money breakthrough coach, it does more than make me wonder, it baffles me.
Culturally, especially for women, we’ve been taught that we’re not entitled to dream big about money. Because if we do, we’re called all sorts of names. There’s even that familiar phrase, 'lucky b****,' often directed only at women, and, of course, the popular book by money mentor Denise Duffield-Thomas, "Get Rich, Lucky B****!"
You get my point. Like many other money feminists, I’m here to tell you (men and women) that making money in your business isn’t just a must. It’s a beautiful reward for changing lives.
I know you deserve it. It’s time you know it too. I’ve worked with, taught, and talked to countless business owners. Here are a few commonalities I see among them.
And by the way, if you recognize yourself in the list, don’t feel bad. I’ll share three simple tips to empower you to build a stronger money mindset.
1. Heart-centred people
They have a big heart, they lead with it, and they use it as their GPS. Typically, they’ve come from the corporate world, reached senior positions, felt deeply unfulfilled, and decided to start their own business. Many shift completely from their corporate skill set. For example, a lawyer becoming a shaman.
2. They’ve experienced trauma
Most have gone through a major life event, a near-death experience, a painful divorce, or a serious illness. Now they want to help everyone, often removing the money component because they don’t want finances to limit their impact.
(By the way, my own traumatic event was widowhood. My husband passed away from a brain tumour, leaving me to care for two very young children, both under six. I left the world of finance and began my healing journey. More on that in the next article.)
3. They believe in a higher power
This is where the "spiritual" part comes in. Some aren’t sure exactly how it works, but stay open to the possibility. Others fully rely on the universe to grow their business.
You might read that list and think, "How can that be bad for business?" It sounds noble, even beautiful, to be heart-centred, spiritual, and service-driven.
The truth is, as an entrepreneur, you can’t discard the money element and still grow your business.
Money is a controversial topic. In some families or cultures, it’s taboo to talk about it. Schools don’t teach financial literacy, yet money influences nearly every part of our lives.
As humans, we all have experiences, stories, and even emotional hookups with money. Unfortunately, most of them aren’t positive.
As a Money Breakthrough Coach, I know that while your business pillars, branding, niche, offers, pricing, marketing, and signature systems are crucial, the most overlooked piece is your relationship with money.
It’s also the one thing most coaches don’t talk about. I do, loudly, because I want you to know that you can have a beautiful relationship with money and still be generous, kind, and heart-centred.
There’s a collective subconscious belief that the more you love what you do, the less you can charge for it. Don’t buy into that, it doesn’t serve you. There is no correlation between loving your work and underpricing it.
Here are 3 tips to transform your belief “it’s not about the money” into an empowered one:
New beliefs could sound like:
“I love what I do, and I deserve to be richly rewarded.”
“I am the best in my field.”
“I am paid for showing up, no matter what.”
Keep mastering your craft. Nothing exudes confidence like deep certainty in your skills. Believe in your offers, no matter what.
Get clear on your niche, offers, and pricing. Be fully committed to your audience, your services, and the value behind your price tag.
Know your money story. Understand how it’s influencing your business. Dive deep into your money blocks (we all have them, there’s always a new level of expansion available). Heal them, and be proud of who you’ve become.
There’s so much more to say about the energetics of money. I could share countless client success stories, enough to fill an entire book.
Energy is real. Your energy is real. And your money blocks are real, too. The good news is that you can clear them, one belief at a time.
So next time you ask someone what they do and hear them say, “It’s not about the money,” just smile and walk away.
Read more from Alex Vitillo
Alex Vitillo, Special Guest Writer and Executive Contributor
Alex Vitillo is a Money Breakthrough Coach, international speaker, and energy expert guiding soul-led entrepreneurs to rise into financial freedom. Blending business strategy with money energetics, Alex helps coaches, healers, and conscious business owners confidently charge premium prices, attract aligned clients, and grow thriving, prosperous businesses. Her mission is to help you make more money, more impact, and more magic.
