International Rising Star Alexandra Beck Brings Her Vision to Life in Stunning Visual Release

Alexandra Beck is a rising Dance-Pop singer-songwriter born in Saskatchewan, Canada, and now based in Los Angeles. Known for her kind nature—until pushed too far—her music reflects the full spectrum of her personality, blending vulnerability with fierce energy. A naturally gifted vocalist, Beck has captivated audiences at prestigious venues such as Lincoln Center and The Bitter End in NYC, Canadian Music Week in Toronto, and Los Angeles hotspots like The Hotel Cafe and The Viper Room.

Drawing inspiration from icons like Usher, Beyoncé, Britney Spears, Madonna, Michael Jackson, and the Pussycat Dolls, Beck brings a fresh twist to the early 2000s pop sound, infusing her performances with high energy, dance and cutting-edge vocals. Currently, she's honing her skills under the guidance of renowned Heels choreographer Marissa Heart, whose credits include working with Kanye West and J.Lo.

Proudly Canadian, Beck is a natural-born performer and melody creator. After relocating to L.A. in the fall of 2022 on her first publishing deal, she signed with Tuneclique Music Publishing, led by her longtime mentor, Roy Hamilton III. With several exciting projects on the horizon, this Saskatoon-raised artist is one to watch as she continues her rise in the Pop-R&B world. Don’t miss what’s next from this dynamic and ambitious star.

Can you share the inspiration behind your brand new music video on Vevo and what this release means for your artistic journey?

I’m so excited about my new music video! The inspiration came from two major sources:

1. I was inspired to write the song after my first night out in Vancouver post COVID when we were finally able to go out without masks. I ran into an old almost fling, and we had a moment.

2. The visuals were inspired by my recent involvement in the heels dance world in LA. I’ve danced my whole life, but never in the sexy, empowered way that heels dancing requires. Once I started heels classes in LA, I knew I had to incorporate that energy into my music brand. This video marks the first time I’ve truly merged the two worlds and brought dance into my music in a major way.

   
   

This release is a big deal for me because it marks the beginning of my visual brand.

You were a finalist in the Jim Beam National Talent Search in Canada. How did that recognition shape your growth as a performer?

It definitely boosted my confidence. It helped prove to myself that I have that “star quality.” That was one of my first real professional videos, and it got a lot of attention. I remember having to belt my song at 8 a.m. in a small farm town outside my hometown, Saskatoon (and most people know singing in the morning is really tough haha). It gave me insight into what being a superstar is actually like, early morning interviews, jet lagged shows, and that’s just part of the journey. It reminded me that if you love it enough, you’ll do anything for it.

My Grandma Irene was in the studio with me that day. It felt amazing to show her what my process is like.

Being selected to perform at Canadian Music Week is a huge accomplishment. What was that experience like, and how did it impact your career?

Thank you so much. Earning a spot felt truly incredible. I was selected for Canadian Music Week through the Jim Beam National Talent Search and I’m grateful they created that opportunity for artists.

Since it happened during COVID, my performance was pre recorded and featured on Canadian Music Week’s digital platform. Still, the opportunity was huge. It gave me the confidence to start taking myself more seriously and to realize that I really am capable of doing big things in this industry. Honestly, it gave me the push I needed to move to the USA to pursue music full time.

You had the incredible opportunity to sing a vocal solo at Lincoln Center in New York City, alongside Pentatonix’s Matt Sallee. How did that come about, and what did the performance mean to you?

I was part of the Vancouver Pop Choir when I lived in Vancouver. Our director Rebecca uploaded our performances to YouTube, and one of them was discovered by Pitch Perfect’s vocal arranger, Deke Sharon. He invited the whole choir to perform at Lincoln Center with Matt Sallee under his direction.

During the process, I auditioned and was selected to sing a solo at the performance. It was truly the experience of a lifetime, my first time singing to a crowd of over 2,000 people at David Geffen Hall. That moment confirmed for me this is what I’m meant to do.

You've worked with producers like Dr. Chaii and Roy Hamilton III, both of whom have worked with global superstars. How did those collaborations come about, and what was it like working with such renowned names?

I actually met both of them online haha.

Roy is a gentle, calm soul. He’s been incredibly generous and supportive throughout my musical journey. His vibe in the studio is super chill and he truly believes in me. I feel lucky to have had his support from early on.

Chaii is a fun loving, go with the flow kind of guy. Every session with him starts with catching up on life, and then it’s straight into an hour of hit making. He really understands the artist process and brings a level of professionalism and efficiency that I really admire.

You were awarded a grant from the SOCAN Foundation to attend Ari Herstand’s Song Camp in NYC. What did participating in this selective program teach you, and how has it shaped your songwriting process?

That camp was a turning point for me. One of the biggest takeaways from Ari, who’s an incredible music business mind, was the importance of journaling and having “artist moments.” He emphasized that being an artist means living, having real experiences, not just throwing ideas at a wall. Without that authenticity, your art can fall flat.

I also learned how to better manage my ego and navigate professional spaces. The camp reminded me that no matter how far I’ve come, there’s always more to learn.

You’ve performed at some of LA’s most iconic music venues, including The Viper Room and Hotel Café. What does it mean to take the stage at places with such rich musical history?

It’s such an honor. These moments are truly special to me. I now get to perform alongside some of the most talented up and coming artists in the world and I don’t take that for granted.

With so many high profile milestones already under your belt, what’s next for Alexandra Beck? Are there any upcoming projects or goals you’re particularly excited about?

Thank you! I’ve been working on some EDM tracks that I’m really excited to release, along with some stripped back songs featuring intricate background vocals. I can’t wait to share this new music with you all soon :)

Follow Alexandra on Instagram, Spotify and YouTube!