In Five Years I’d Like To Create A Digital Service — And Become A Better Self

David Bintsene is an accomplished film and commercial director, the head of Post Tribe video production, and the art director based between Dubai and Paris. He specializes in shooting content and creating spectacular commercials, music videos, and animations for brands such as Adidas, GQ, Vogue, Youtube Shorts, H&M, etc. David has worked with elite clients including Azuki, Willow Smith, Reebok, Adidas, Coachella, Nas, Ellie Goulding, Big Sean, SZA, Future, and more. During his work years, David has formed a well-rounded portfolio that includes projects in design, motion graphics, photo/video shoots, stage builds, and fashion.

You're an accomplished art director, with collaborations with top brands and celebrities under your belt. Let's go back to where it all started: when did you first feel the pull to pursue this path?

It all began in 2012 with me shooting content just for myself. As my skills grew and I did more and more production for friends and friends of friends, I suddenly discovered myself running a studio. At one point, we shot 3,000 videos for social networks in a month and everything went like clockwork. That’s when I realized we’re’ heading in the right direction: we are fast, we are fresh, and we create powerful visuals — and that’s exactly what the market needs.

After that, things escalated quickly to where we are now. Along the way, we have worked with stars and stellar brands: Conde Nast, Adidas, H&M... And there’s more to come.

What's the story of Post Tribe? How was it created? What was the biggest achievement — and the biggest challenge — for you as a production company to date?

Post Tribe, the current incarnation of my agency, was created in 2018. Our main specialty is social media videos, production, and post-production for brands, bloggers, and musical artists. That latter part is what I’m especially proud of: among others, we did videos for Travis Scott, A$ap Rocky, and Willow Smith.

However, I feel that challenges still lie ahead. In 2023, we see the steady rise of generative tools for image, text, and video creation, and the market for content creation crumbles visibly. That’s why ideally we’d like to transform our services into some sort of IT product. I can't tell you more right now, but we’re working on it.

Why did you choose Dubai as the home base for the Post Tribe? Can you tell us more about your recent — and upcoming — projects in this region?

I think Dubai is simply one of the best places in the world for business. It has an excellent tax system. All important world brands are represented here, which is very important for us, as we prefer to collaborate with major fashion and finance companies. We are now working with a Dubai branch of La Vie En Rose, and for the local marathon collaborating with Adidas.

Dubai is also extremely visually inspiring and thus great for content creation. It has many cinematic spots, and there are so many different people from all over the world!

It is sometimes said that Dubai is the new America, the USA of the 1930s: the tallest building in the world (Burj Khalifa / Empire State Building) is there, and the overall feeling of the ad frontier is quite similar.

You've done a wide range of projects: from commercials to series teasers, from art fashion films to NFT exhibitions. Can you tell us more about these collaborations? Is there a project that particularly resonated with you?

Yes, we have done two major NFT collaborations: one project with Azuki and another one with Electronic Arts.

For Azuki, we created an advertising campaign for their ‘figital’ collection connected with an NFT drop.

For EA, our designer colleagues created a uniform for a football club, and EA ported it to the FIFA game series, so you could choose to play in a uniform from local artists. We supervised the whole process, and it was a success.

Music video production is one of your specializations. Why music — and who have you collaborated with in this space?

I love working with musical artists, it is always so inspiring. We are currently working with artists from all over the world: the Spanish music scene, Israel, America…

Recently we did post-production on a music video for Travis Scott. It was directed by Gibson Hazard, one of the best in this business. I loved this project, and I have learned a lot.

Eldzhey's 'Lollipop' video featuring Morgenstern hit 50M views on Youtube. What was the inspiration behind it - and do you have a recipe for creating viral content?

I don’t have a single recipe, but the key is to find unusual visual inspiration that will ‘click’ with the audience.

As for the ‘Lollipop’ video, it was inspired by the ‘Soul Train’ TV show. Everyone kinda forgot about the 1980 vibes recently, and we thought it was a good idea to bring back these memories in a comical style.

What are your goals for the next five years?

I have a lot of ideas and there’s so much to do!

First of all, I would like to move away from making content myself and build a digital service from scratch. In the wake of generative tools, it should be both on time and fun.

And speaking of other sides of life, I would LOVE to shoot a movie!

And I would continue to look for a spiritual balance. Work is important, but you should always care about yourself and the ones surrounding you. That’s probably the most important lesson I’ve learned along the way.