If You’re Building a Soul-Aligned Business, This Version of You Is Essential
- Brainz Magazine
- 3 days ago
- 7 min read
Christina Giordano is the founder of the movement Soul'd™, an approach to marketing and manifesting with nothing but the essence that is you.
Every entrepreneur has two versions of themselves, the one held back by fear and the one aligned with freedom and purpose. In this inspiring article, discover how embracing your most expansive self allows you to shed old limitations, embody your true essence, and build a business that reflects your soul’s calling.
Imagine you have two versions of yourself to choose from. The contracted version of yourself and the expansive version of yourself. The contracted version of you is moving from outdated pain, patterns, and programming that keep you stuck, stagnant, and in survival mode. This version is afraid to show up, be seen, and shine. The expansive version of you moves on purpose with confidence, clarity, and conviction. It’s the version that manifests your desired reality, what you actually want to experience. This version can’t wait to show up, be seen, and shine.
If I’m going to be honest with you. The contracted version of me was hiding myself from showing up the way I wanted to for my business. The contracted version of me was often confused, overwhelmed, and exhausted from being so incredibly stuck. The contracted version of me was truly never "locked in" and was still willing to blame every external circumstance for her lack of success. If God, Source, the Universe (whatever you believe in) gave you a calling, the only energy that can get in the way of it is the version of you who doesn’t yet see what they're capable of.
Over the past several years, and especially in the last year, I didn’t truly see what I was capable of until I got really clear on how an older, outdated version of me was holding me back. This was the version of me who stood on a foundation that was not built by her, but built by who the world told her to be. This was the version of me who accepted certain people, situations, and circumstances without realizing it was less than what she deserved. This was the version of me who held everyone and everything up on the pedestal but herself, before the weight of it all finally brought her to her knees.
I had to release that version of me. Which means I had to love her, accept her, forgive her, and embrace her. Fortunately, the methods that I have released to help others do the same did exactly that, so that I could welcome a new version of me. This is the version of me who is a direct conduit to the divine, who moves from inspiration only. No force necessary. As I like to say, spirit leads, mind follows, body moves.
This is the version of me who puts love before everything else and therefore receives options of love everywhere she goes. The most expansive version of you moves on purpose and with precision, because it’s rooted in unconditional love. This is the version of me who believes fundamentally that the goodness of life is always flowing to her, not because she does more, but because she is true to who she is.
She’s the version of me who’s no longer in a losing game against herself and the world. She’s the version of me who wins, the most expansive version of me, and it is what sets me free.
How do we get attuned to the version we want, the most expansive version of ourselves?
Four fundamental beliefs I had to fully embrace
1. The shed is required. This is where we are releasing old pain, patterns, and programming from our minds, body, and spirit so that we can shed what isn’t us. The more you shed, the more authentic you become. This isn’t about adding anything to who you are. It’s about shedding everything that you are not. That’s how you become authentic. Your essence is already there, you just need to remove everything that’s covering it. The more that you can radiate more of your essence, the more that you will receive more of what is truly aligned to you.
The Manifesting Methods are the way that I was able to do this work, the inner work of changing my outer world. I channeled these methods, The D.E.B.I.T. Method, The C.R.E.D.I.T. Method, and The R.O.S.E. Method, to get myself out of survival mode, but to also align more authentically to who I am and the version of myself that I desperately wanted to become.
2. You must become incredibly aware of the contracted version of you, the version of you that holds you back. The contracted version of me loves to fight to stay stuck. The contracted version of me loves to put someone else in the driver's seat. The contracted version of me loves to believe that she can’t do it, that she’ll never figure it out, that what she’s currently doing is enough (even if it feels like spinning her wheels or doing more of what’s not working). The contracted version of me moves from fear, lack, and scarcity. The contracted version of me struggles to understand her value and her worth. And, she believes that pushing and forcing her way through life is the right way for her to move.
The biggest problem with the current manifestation matrix is that it just gives you more to do, more to add on to yourself, but you’re still operating from the contracted version of you, a version somewhat like the one I’m describing here. Manifesting in this way may work in the short term, but it won’t last, because you’re still you. You’re still letting the contracted version of you lead your life. You need to release the contracted version of you so that the new version of you can come through.
3. You’ve got a stronger awareness around your baseline frequency, meaning the ultimate truths you believe about yourself. Are you in a losing game against yourself and the world? Or are you winning? What do you believe to be true about yourself, your life, and the way that life interacts with you? What do you believe is possible for yourself? These questions will tell you a lot about your current state of freedom. That’s what you want to measure at all times, how free are you from the pain, patterns, and programming of the world? Because truthfully, when you are truly free, that means you are free from everything outside of your essence that is supposed to make you worthy and valuable.
When you get closer to your essence, the ultimate truths you believe about yourself change. You see yourself more clearly because you’re removing everything you’ve been taught and conditioned to believe about yourself. During this excavation process, you’re becoming lighter because you’re removing so much heaviness. You’re becoming freer and therefore more of you is shining. You’re transmuting things. You’re clearing things. You’re alchemizing things. But you’re also pouring more of you into yourself. You’re filling yourself with more love, specifically healthy, unconditional love. And, truthfully, you can only see bigger and better opportunities when your baseline frequency is in a place where it’s possible to see such things.
4. You become better acquainted entirely with your essence, your true self, and live in the frequency and energy of it. Your highest frequency is your most authentic self. And let me tell you something about your authentic self, it’s not about good and bad, it’s about being free. How free are you from the lies of this world that make your worth dependent on anything but your heart?
The more that you can radiate more of your essence, the more that you will receive more of what is truly aligned to you. Think of yourself as a beautiful light. As you shed all of the murky, fuzzy, hazy, dull, cloudy, shadowy parts of you, the more you will shine. Doing this work of shedding (which is more often than not becoming more conscious of yourself and alchemizing for the purposes of transmutation) is quite literally the equivalent of releasing the contracted version of you and allowing a more authentic and therefore more expansive version to lead your life. That version of you is your true essence.
Why does this work matter to business owners, particularly the ones building soul-aligned businesses? Because you will only be able to build a soul-aligned business as the most expansive version of you. The contracted version of you that is rooted in your ego will always hold your soul back.
If a business building strategy is truly aligned and rooted in your truth, then you know it’s right for you. But if you’re not moving on it, then you’re the one who is not moving in alignment. We want to blame everything outside of us, the economy, the industry, the competition. But if God, the Universe, Source, etc., gave you a calling that you know you were chosen for, then you are the only one who could hold yourself back.
This is what I know to be true. It’s not hard to find a message that perfectly reflects the transformation you provide. Because you’ve been there. You’ve endured what you now help others overcome. And, it’s not hard to execute a strategy that reflects that message. Because it’s what you love sharing, it’s your essence, your highest, most authentic expression of energy, aka, your magic.
And, it’s not hard to manifest and “call in” everything you desire to experience in this life, because the version of you who wins is locked into the power of their essence, which is connected to the power of the Universe. It’s the version of you who can hold it all and can see it through.
Will you answer the call to the most expansive version of you?
Christina Giordano, Marketing & Manifesting Consultant
For over 15 years, Christina Giordano has helped soulpreneurs build their businesses with alignment and authenticity, leading the way. In 2020, she channeled her own methods of self-discovery, which act as soulful (yet practical) roadmaps for entrepreneurs to market and manifest with nothing but their essence. These methods are The Marketing Methods, The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method, and The Manifesting Methods, The D.E.B.I.T. Method, The C.R.E.D.I.T. Method, and The R.O.S.E. Method. The methods represent the movement Christina has founded and trademarked as “Soul’d,” which empowers big-hearted business owners to show up, be seen, and shine in the way that is uniquely and wholeheartedly you.
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