If You’re Building a Soul-Aligned Business, This Version of You Is Essential
- Brainz Magazine
- Oct 14, 2025
- 4 min read
Updated: Jan 16
Christina Giordano is the founder of the movement Soul'd™, an approach to marketing and manifesting with nothing but the essence that is you.
Every entrepreneur is operating from a version of themselves, whether consciously or not. There is the contracted version: shaped by outdated pain, patterns, and programming. This version moves from survival, hesitates to be fully seen, and often doubts her capacity to hold what she desires.
And then there is the expansive version.
The expansive version moves with confidence, clarity, and conviction. She does not force momentum, she embodies it. She builds from truth, not fear. This is the version of you who can actually hold the business, visibility, and impact you are being called toward.
For a long time, I was not operating from that version.
I was building from a foundation that wasn’t truly mine, one shaped by external expectations, inherited beliefs, and unexamined compromises. I accepted less than I deserved. I placed everyone and everything on a pedestal except myself. And eventually, the weight of that misalignment became impossible to ignore.
What I came to understand is this: If you’ve been given a calling, the only thing that can obstruct it is the version of you who hasn’t yet recognized her own capacity.
Releasing the contracted version of yourself is not an act of rejection. It is an act of integration.
You don’t bypass her. You love her, forgive her, and thank her for getting you here. And then you let her rest.
What follows is not effort. It is alignment. Below are four essential shifts required to embody the version of you who can build a truly soul-aligned business.
1. The shed is required
Authenticity is not something you add; it is something you uncover.
Shedding means releasing old pain, patterns, and programming from the mind, body, and nervous system. It means dismantling identities that were formed in survival rather than truth.
Your essence has always been intact. It has simply been covered.
The more you shed what isn’t you, the more naturally aligned opportunities, relationships, and ideas begin to find you. This is not because you are doing more, it’s because you are no longer distorting your signal.
This is the foundation of inner alignment.
2. You must become intimately aware of your contracted self
The contracted version of you is subtle and persistent.
She tells you to wait. She hands your power to external authorities. She convinces you that pushing harder is the answer. She operates from fear, scarcity, and self-doubt, even when things appear “successful” on the surface.
Many manifestation frameworks fail because they ask this version of you to simply do more. More affirmations. More visualizations. More effort.
But nothing sustainable can be built while the contracted self is leading. Awareness creates choice. Choice creates freedom.
And freedom allows a new version of you to step forward.
3. Your baseline beliefs determine your capacity
Your baseline frequency is not about positivity. It is about truth.
What do you fundamentally believe about yourself? About life? About whether you are supported or struggling against the world?
These beliefs quietly dictate your ceiling.
As you shed conditioned narratives about worth and value, your internal state begins to shift. You become lighter. Clearer. More present. You stop fighting reality and start co-creating with it.
From this state, opportunities become visible that were previously inaccessible - not because they weren’t there, but because you couldn’t see them.
Freedom expands perception.
4. Your essence must lead
Your essence is not your “best self.” It is your truest self.
It is not concerned with proving, performing, or perfecting. It is concerned with truth, integrity, and alignment.
The more you live from this place, the more coherent your life becomes. Decisions simplify. Strategy clarifies. Action feels natural.
This is the version of you who builds with precision, not pressure. With trust, not force.
Why does this matter for business?
Because a soul-aligned business can only be built by the most expansive version of you. No strategy can override misalignment. No system can compensate for self-abandonment.
If the vision feels right but you cannot move toward it, the issue is not the calling, it is the version of you attempting to carry it.
This is what I know to be true: Your message is clear because you have lived it. Your strategy is accessible because it reflects who you are. And your capacity expands when you allow your essence to lead.
The version of you who wins is not trying harder. She is aligned.
The question is not whether you are capable. The question is whether you are willing to become the version of yourself who can hold it.
Will you answer that call?
Christina Giordano, Marketing & Manifesting Consultant
For over 15 years, Christina Giordano has helped soulpreneurs build their businesses with alignment and authenticity, leading the way. In 2020, she channeled her own methods of self-discovery, which act as soulful (yet practical) roadmaps for entrepreneurs to market and manifest with nothing but their essence. These methods are The Marketing Methods, The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method, and The Manifesting Methods, The D.E.B.I.T. Method, The C.R.E.D.I.T. Method, and The R.O.S.E. Method. The methods represent the movement Christina has founded and trademarked as “Soul’d,” which empowers big-hearted business owners to show up, be seen, and shine in the way that is uniquely and wholeheartedly you.
