How to Translate Self-Belief onto Video
- Brainz Magazine
- Sep 1
- 4 min read
Updated: Sep 7
Written by Lisa Sheerin, ICF PCC Executive Coach | Transforming Confidence, Communication & Leadership
Lisa works as an executive public speaking coach, actor, and fitness enthusiast. She is passionate about helping people overcome imposter syndrome and find their authentic voice to unlock career success in business and beyond. She is the founder of Speak Proud.
Last week, I coached a solicitor through my Speak Proud video feedback service. She had everything in place: the knowledge, professionalism, script, videographer, and lighting. On paper, it was perfect. Yet, when the camera turned on, something was missing. The content was strong, but her delivery lacked presence, personality, confidence, and connection, qualities that truly engage an audience, particularly on social media, where personality is everything for building trust and likability.
This is one of the most common challenges I see with professionals on camera. You can prepare all the technical elements, but if you don’t bring yourself, the message won’t land. Audiences, whether they’re potential clients, colleagues, or the general public, don’t just want polished words; they want to feel you.
So, how do you translate confidence and self-belief into video?
1. Anchor your breath
Nerves often show up as rushed speech or a nervous tone of voice. Before speaking, ideally, in the hours leading up to it, focus on grounding yourself with deep breathing. Take one long exhale to slow yourself down. It resets your pace, grounds your body, and signals authority. Breath is your invisible anchor.
One simple technique is box breathing:
Inhale through your nose for a slow count of four.
Hold that breath for four.
Exhale gently through your mouth for four.
Pause and hold again for four.
Visualise it as tracing the sides of a square: up, across, down, and across. Just two or three rounds will lower anxiety, steady your voice, and help you arrive on camera with a calm presence.
2. Smile with your eyes
On video, micro-expressions, or "humanisations," as I call them, matter more than you realise. A genuine spark in the eyes makes you instantly more trustworthy and engaging. It doesn’t mean plastering on a grin; it means letting your energy come through. A genuine smile, if appropriate, creates warmth in the voice.
3. Talk to them, not at them
Scripts often sound flat because they’re delivered as if read into a void. Instead, imagine speaking to one real person on the other side of the lens. Replace “I”-heavy language with “you” where possible; it shifts the focus outward and creates a connection.
A useful trick is to have a jump-off conversation before you hit record. Chat with someone off-camera or even speak aloud to yourself about why this message matters, giving the person you’re speaking to a name. This warms up your voice and helps you sound natural.
Another technique is to place a photo of your ideal person in front of you, even on your phone, taped just below the lens. Looking at a familiar face makes your delivery more genuine, as if you’re really in dialogue with someone who needs to hear what you have to say.
The goal is for your audience to feel as if you are speaking to one person.
4. Use gestures within the frame
Hands glued to your sides look stiff, while hands flying everywhere overwhelm the screen. Keep gestures small, purposeful, and within the frame. They should support your words, not steal focus from them. The same applies to a subtle head tilt, totally fine, but subtlety is the key.
5. Rehearse on video, not in the mirror
Practising in front of the mirror helps you, but it doesn’t show how you come across digitally. Record yourself. Watch it back. Notice what feels authentic and what looks forced. The camera never lies, and neither does your audience. Watching yourself back is paramount to improving your camera presence.
6. Believe what you’re saying
This is the key. If you don’t believe in your message, no amount of coaching will help. Confidence on screen is not about being perfect; it’s about being present. When you own your message, the audience leans in. Your audience needs to think, feel, or do something after watching you.
From performance to conversation
Being on video isn’t about performance; it’s about conversation. The solicitor I worked with realised that her role wasn’t to “act” confident, but to trust herself and speak as if she were sitting across the table from her ideal client. Once she connected with that, her entire presence shifted.
The truth is, self-belief can’t be faked on camera. But it can be cultivated. Through breath, body language, and mindset, you can move from an underwhelming delivery to an authentic connection.
The real power of video isn’t in the script, the lights, or the camera.
It’s in you.
Read more from Lisa Sheerin
Lisa Sheerin, ICF PCC Executive Coach | Transforming Confidence, Communication & Leadership
Lisa works as an executive public speaking coach, actor, and group fitness instructor with over 20 years of experience. A graduate of a three-year drama school program in London, she began her career in theatre and film, where she faced and overcame imposter syndrome. Today, she empowers others to embrace their authenticity and transform self-doubt into confidence, combining her acting expertise, fitness training, and passion for personal growth. Her mission is to guide others toward a life where they can speak and live proudly.
