top of page

How To Succeed In Saying ‘No’

  • Aug 2, 2024
  • 3 min read

Inese Vorobjova is a professionally qualified BACP – registered psychotherapist and counsellor with a Diploma in Integrative Psychotherapy. Inese offers one-to-one confidential psychotherapy and runs workshops internationally online.

Executive Contributor Inese Vorobjova

Mastering the art of saying 'no' is crucial for personal growth and maintaining healthy boundaries. This guide outlines practical steps to help you recognize and explore your fears, understand your reasons for saying 'yes,' and adjust your expectations. Learn to communicate assertively, take time before responding, and start with small changes to break the habit of people-pleasing. Seek support from friends or professionals, and celebrate every win, no matter how small. Embrace discomfort as a sign of progress, and remember that change is possible with patience and persistence.


A young boy is screaming and holding his palm open

1. Recognise your fears

Start by identifying the fears that keep you stuck. What prevents you from saying no? Most commonly, people tend to fear rejection, conflict, being judged, being called selfish or disappointing people.

 

2. Explore your fears in depth

Be curious. Ask yourself: ‘What am I afraid of? What am I avoiding? What don’t I want to experience again?’ In some way, your fears have been serving you over the years. Ask yourself: ‘What has been the benefit of having my fears rule my choices and behaviour?’ But also ask yourself: ‘How have my fears impacted on me negatively?’


3. Ask why you keep saying yes

It is very important to know your ‘why’. Why is it important for you to say yes? By saying yes to something, what are you saying no to in yourself.


4. Change your expectations

It’s time to put aside your perfectionism and high expectations for yourself. Something has been driving you to keep saying yes. It’s time to address this lifetime habit. 


5. Learn to communicate assertively

It is your responsibility to learn new ways to communicate so you can express your no and set boundaries. 


6. Pause – Don’t respond immediately

When something is asked of us, we often respond immediately from a place of habit. Instead, give yourself time to think – maybe five minutes, however long you need. You don’t have to respond immediately. Take your time to consider what you really want and speak from that place. 


7. Start small

Set yourself small challenges to help break the habit of people pleasing. Ask for croissant in a café then change your mind at the till. Return a meal you aren’t happy with. On a car journey, ask for the music you want to listen to. 


8. Find support

Changing habits can be hard. Reach out to a friend or someone who understands what you are trying to achieve. Write down some empowering quotes to uplift you when you struggle. Find things that comfort and soothe you. 


9. Celebrate wins

Any win matters. In fact, there is no such thing as a ‘small’ win! Celebrating your wins will build your confidence and keep the ball rolling. 


Conclusion

Your true, authentic thoughts, feelings and preferences have been waiting in a corner, hoping you will notice them. Perhaps they are quiet having become covered in a thick layer of dust – or perhaps they are starting to scream out for you to notice them. It is normal to experience discomfort as you learn to say no. This discomfort is a sign you are leaning into something new. Your way of being in the world is not set in stone – whatever you have learned can be unlearned. Thinking about our lives in different ways – as described above – can empower us to see ourselves and our relationships differently. And you don’t need to embark on this journey alone: it can help to seek the support of a professional with whom we can share our experiences.


Follow me on Instagram, LinkedIn, and visit my website for more info!

Inese Vorobjova, Registered Psychotherapist and Counsellor

Inese Vorobjova is a professionally qualified BACP – registered psychotherapist and counsellor with a Diploma in Integrative Psychotherapy. Inese offers one-to-one confidential psychotherapy and runs workshops internationally online. Inese specializes in assertiveness, boundary management, communication skills, standing up for one’s needs and wants, end of relationship, other relationship issues, raising self-esteem, bereavement and loss and works with a range of issues. Inese believes that offer emotional support and non-judgement. Being able to explore the uniqueness of one’s experience at one’s own pace, feeling understood, seen and accepted can be a journey of healing and transformation.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

What Do Women Need to Thrive in High-Performance Environments?

Having worked across multiple high-performance systems over the past two decades, supporting everyone from elite athletes to senior leaders, I am often asked whether women have different needs in these...

Article Image

Hustling vs Building – Why Most Entrepreneurs Stay in Survival Mode

Entrepreneurship has been glamorized into a highlight reel of early mornings, late nights, and celebrated grind culture. Social media praises the hustle. Culture rewards being busy. But behind that narrative...

Article Image

Why Self-Sabotage Is Not Your Enemy and 5 Ways to Finally Work With It

What if self-sabotage isn't a flaw? What if it's actually a protection system, one that your body built years ago to keep you safe, and one that's still running even though the danger is long gone? Most...

Article Image

Am I Meant to Be an Entrepreneur or Just Tired of My Job?

More women are questioning whether entrepreneurship is the right next step in their career journey. But is the desire to start a business driven by purpose or by frustration? Before making a...

Article Image

5 Behaviors That Sabotage Your Leadership Conversations

Difficult conversations are part of leadership. How you show up in those moments shapes whether the conversation moves things forward or makes them worse. There are five behaviors that, when present, heighten emotions and make it nearly impossible for those involved to bring their best selves to the conversation.

Article Image

The Six Steps to Purchasing a Luxury Condominium in New York City

Luxury condominiums represent the pinnacle of New York City living, combining prime locations, elevated design, and unmatched flexibility for today’s global buyer. While co-ops dominate the market...

How Physical, Emotional, and Cognitive Environments Shape Behaviour, Learning, and Leadership

What if 5 Minutes of Daily Exercise Could Bring You Longevity?

Why Waiting for a Second Chance Holds You Back from Building a Fulfilling Life

5 Hidden Costs of Waiting to Be Chosen

Why Great Leaders Don’t Say No, They Influence Decisions Instead

How to Change the Way Employees Feel About Their Health Plan

Why Many AI Productivity Tools Fall Short of Real Automation, and How to Use AI Responsibly

15 Ways to Naturally Heal the Thyroid

Why Sustainable Weight Loss Requires an Identity Shift, Not Just Calorie Control

bottom of page