Updated: Dec 21, 2020
Written by: Jeraldine Peters, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The world is changing ever so fast, and in reaching their goals, many persons have decided to start their own online business or move their brick-and-mortar businesses to the online space. But with this influx of new businesses moving online, how does a business stand out from the crowd to make it all worthwhile or even profitable?
Finding your space online and standing out requires you to prepare and build a solid foundation for a strong standout brand. Here are a few things to consider.
Before starting any business, the business owner must consider the specific group of people in which their business will help to solve a problem (niche). It is said that if you try to sell to everyone, you will essentially sell to no one. Therefore business owners need to decide what problem they solve and how their product or service will improve or enhance the life of the end customer. A good place to start is to consider what problems are people trying to solve right now and what results they are desirous of having? This helps you determine which product or service to offer and choose a group of people to offer them to.
The next phase is to spend time connecting with and learning how to speak to the people you are trying to help. Research to find answers to questions like; how are they expressing the challenges that they face? How are they expressing the result that they are seeking to have? What are the words and expressions they use? The answers to these questions will help you determine how to communicate your business solution to their challenges and the results they can expect to have when they purchase your product or service.
Mastering these two areas will help you build your brand’s authority when you start communicating with your audience. You can use the information gathered from research to demonstrate that you understand them and that you are here to help them with the challenges they face by providing the best solution. Additionally, it also helps determine what marketing methods would work best to communicate with these persons.
However, the most important factor in standing out online is to have confidence in what you offer, how you can help your customers, and that your business can and will be successful online. The market research will help boost your confidence about supplying your market with the product or service that best suits their current needs.
Confidence matched with in-depth knowledge of your ideal client and how to communicate with them will give you the tools you need to create a unique brand that will catch the attention of your ideal clients, lead them to your products or services, build your brand’s authority, show your tribe that your business gives them the best answer towards achieving their goals and subsequently grow for you a sustainable business brand that will stand out online.
Jeraldine Peters, Executive Contributor Brainz Magazine
Miss Jer Peters is a certified business coach and digital marketer who helps ambitious entrepreneurs to start, grow and scale successful businesses to create their desired life through entrepreneurship by learning how to stand out online and attract more sales.
After spending years working corporate jobs she opted to take on entrepreneurship and through her rewarding journey she found a way to also help others unlock they key to the future they desire. She now devotes her time to working with entrepreneurs who are either just starting out or have been in business for a while but have been struggling to figure out how to make it work so they can have the results they need. By addressing the foundations of their businesses, she helps them set their business up for growth and the ability to scale via paid or organic methods.
She believes that there is always more to life than what initially seems possible.