Holding It Together Is Not a Strategy
- Brainz Magazine
- 11 hours ago
- 7 min read
Written by Aoife Gaffney, Prudence Moneypenny Coaching
Aoife Gaffney is known for challenging conventional ideas about resilience, money, and behaviour change. She is the founder of Prudence Moneypenny Coaching and Tranceformist Hypnotherapy, combining financial strategy with behavioural and subconscious work to support sustainable transformation.
Leadership, money, and coping mechanisms always come with a cost. In this article, we explore how the facade of "resilience" can often mask deeper design problems, particularly in leadership and financial systems. Discover how overextending yourself, both professionally and personally, isn't sustainable. Learn why it’s time to shift from surviving to thriving by building margin, structure, and systems that support long-term success without the burnout.
Why leadership, money, and coping always send an invoice
There is a particular skill that many capable people develop without ever consciously choosing it. It looks like leadership. It sounds like responsibility. It is often praised as resilience. I called BS on resilience recently. It is the ability to hold it together. I got very good at this during my time as Regional President of Professional Speaking Association Ireland. It’s a voluntary leadership role that involves visibility, decision-making, people management, diplomacy, preparation, and a surprising amount of emotional regulation. Meetings were organized, speakers were mentored, and things ran smoothly. From the outside, it looked calm and professional, and it was because I had the help of an incredible team beside me. Once I got home after the meeting, I would keel over quietly in the kitchen with a packet of frozen peas on my head. My adrenaline would drop, and my body would clock out. The contrast between a composed leader and an exhausted human was sharp. Once or twice is life. Repeatedly is a message.
The hidden cost of coping well
Holding it together sounds admirable. It suggests strength and reliability. In practice, it often means running a system with no margin, no financial slack, no time buffer, and no energetic breathing room. When one delay, one invoice, or one unexpected cost can knock you sideways, the issue is not resilience. It is a design problem. I was not keeling over because I could not cope or was unprofessional. I was keeling over because the system required me to carry too much personally. It relied on stamina rather than structure, and I believe that if I am going to show up for other people, I show up! Money behaves the same way. You can juggle, stretch, and smooth things over for a while, until you cannot. The bill always arrives. Sometimes in monetary terms, sometimes in energy, and often in both.
Volunteering, value, and counting the cost
The PSA presidency is a voluntary role. That matters, not because volunteering is a problem, it is not. But because unpaid roles still involve real decisions about value. Volunteering does not mean valueless. It simply means the return is not always cash. Part of my role involved monitoring costs and making deliberate financial choices. One example stands out. We chose to elevate the catering to accommodate different dietary requirements so that everyone felt genuinely included, and because I (the diva that I am) am not a huge fan of pastries, particularly in the morning. It cost more, and it was absolutely the right call. The return was immediate. People felt seen, engagement improved, and the room felt better. Inclusion is not a box-ticking exercise. It is a value decision with a measurable impact. At the same time, we negotiated with the hotel. Because if you increase cost in one area, you have to be smart elsewhere. If we wanted a surplus, we needed more money in the door. And to do that, we had to add value. That lesson is wonderfully simple. Money is not complicated, more in, less out. Add value by under-promising and over-delivering. This applies to events, leadership, and business alike.
Leadership on borrowed capacity
Many leadership roles quietly run on borrowed capacity. The role expands, expectations grow, and people applaud. The person at the center stretches further to meet it. From the outside, it looks like dedication. From the inside, it feels like containment. I stepped down from the role earlier this year as the role is held for a year, and it was complete. I could see clearly what the role had given me and what it was now costing. That clarity matters. The lesson was not “do not lead.” The lesson was “do not self-fund systems.” Instead, put strong systems in place and leverage them.
The body keeps the receipts and so does your bank account
Keeling over is not weakness. It is feedback. It might be slightly delayed, but it’s accurate. Burnout is not a character flaw, nor a badge of honor. Exhaustion is not a lack of professionalism. They are signals that the structure cannot support the load. Financial pressure works the same way. Many people hold things together by juggling timing, delaying decisions, or hoping the next month will be calmer. It works briefly. Then reality taps you on the shoulder. When your life or income depends on you personally holding everything together, the whole thing is fragile.
Why working more is not how wealth is built
There is a stubborn belief that safety comes from doing more, more hours, more effort, more pushing through. In reality, that approach often creates instability because it is not sustainable. Sustainability is not just for tree-huggers. Working longer hours does not build wealth. It normalizes exhaustion. When income feels uncertain, people default to working more instead of redesigning the model. Volume feels safer than thinking. But volume without margin creates brittle systems. It is often far safer to increase prices, add value, and work fewer hours than to keep grinding with tight margins. Higher prices are not arrogance. An annual price increase is recognizing your own value and worth. Fewer hours are not laziness. It is a strategic decision to free up space for more.
Holding it together is often a pricing problem
This part can sting. If you are constantly holding it together, there is usually a mismatch somewhere, between value and pricing, between responsibility and support, between effort and return. When prices are too low, the system compensates by demanding more of you, more time, more availability, more emotional labor. Eventually, something gives. Keeling over is not failure. It is information.
Introversion, honesty, and doing this properly
Here is something else that matters. I am a natural introvert. That surprises people. I speak, I lead rooms, and I host events. Introversion is not about confidence. It is about where energy is restored. Leadership energizes me in the moment. It can drain me afterward. Naming that is not unprofessional. It is accurate. The risk is not introversion. The risk is pretending it does not exist. When you ignore how you actually function, you compensate with adrenaline. When you acknowledge it, you design differently. You build in recovery, price appropriately, and create delivery models that let you show up fully and then go home intact. That is not fragility. That is competence. I am not worried about collapsing mid-engagement. I design my life so that I do not. That makes me safer to work with, not less. I build in self-care beforehand and afterward. I rely on robust systems and a strong team.
Life by design is about removing the need to cope
This is where Life by Design comes in, not as motivation but as architecture. Life by Design is about aligning money, time, and energy so they support each other instead of competing. It replaces martyrdom with margin and stamina with systems. The aim is not to become better at holding it together. The aim is to stop needing to. That means building financial buffers, designing your income around what you value rather than a finite amount of hours, creating systems that still work when you are tired, sick, or human, and leveraging support instead of relying on personal grit.
The truth about burning desire
When your desire is strong enough, something interesting happens. You realize you were never short of resources. You were short of leverage. The answer is not always more. The answer is learning how to do more with what you have and less effort. The shift is not effort. It is your life by design. You stop asking, “How can I push harder?” You start asking, “What can I change?” Most people do not lack discipline. They lack systems. Most are not under-motivated. They are under-supported. When the structure improves, capacity appears.
A better definition of professionalism
Professionalism is not collapsing privately after performing publicly. It is not self-funding broken systems. It is not confusing visibility with viability. It is not surviving on adrenaline. Professionalism is building things that last. I continue to lead, and I continue to volunteer. I no longer confuse holding it together with strength.
A clear invitation
I am opening a pilot of Life by Design. It is for people who are capable, competent, and tired of running their lives on overextension, people who want fewer emergencies, more margin, and systems that support them instead of draining them. It is intentionally a pilot. That is where the best work happens. I do not just tell you what to do. I walk you through it. I support, reflect, nudge, and lead from the back while occasionally shoving you forward when needed. If this article resonated, you are already halfway there. This is not about working harder. It is about adding value, creating leverage, and designing a life that works. Because the goal is not to hold it together better. It is to stop needing to hold it together at all.
Read more from Aoife Gaffney
Aoife Gaffney, Prudence Moneypenny Coaching
Aoife Gaffney challenges conventional thinking around resilience, money, and behaviour change. She is the founder of Prudence Moneypenny Coaching and Tranceformist Hypnotherapy, where she helps clients stop white-knuckling change and start designing systems that actually support real life. Her work blends practical financial strategy with behavioural and subconscious approaches, focusing on sustainable transformation rather than motivation alone. Aoife writes and speaks on resilience, responsibility, and redesigning the patterns that shape our choices.
