Aoife Gaffney

Prudence Moneypenny Coaching

Aoife Gaffney is a money coach, hypnotherapist, writer, and speaker known for her practical, no-nonsense approach to resilience and behaviour change. She is the founder of Prudence Moneypenny Coaching and Transformist Hypnotherapy, where she works with individuals who are ready to move beyond willpower and redesign the systems that shape their financial, emotional, and behavioural decisions. With a background spanning financial education, coaching, and subconscious change work, Aoife specialises in helping clients stabilise, reset, and rebuild after periods of disruption. Her work focuses on money mindset, financial confidence, recovery from financial stress, and sustainable habit change, blending clear strategy with behavioural insight rather than motivation or pressure.

Aoife is a certified money coach and qualified financial professional, and her work is informed by years of experience in adult education, community programmes, and professional speaking. She regularly writes and speaks on resilience, responsibility, and the myths surrounding personal development, challenging the notion that success comes from endurance alone. Through her writing, coaching, and speaking, Aoife advocates for resilience that is designed, supported, and human, not performative. Her work helps people make clearer decisions, reduce overwhelm, and create lasting, sustainable. habits.

She is the President of the Professional Speaking Association in Ireland and general signposting person for the Professional Speaking Association Foundation.