Great Service Is What People Actually Remember
- Brainz Magazine
- Jun 25
- 3 min read
Updated: Jun 26
Written by Chris Pennisi, Business Coach and Consultant
Chris Pennisi is a passionate and results-driven professional with 20+ years of business, sales, marketing, and tech experience. He is the Boss of Boss Consulting and thrives on supporting and transforming business challenges into growth opportunities, leveraging complex understandings of market dynamics, consumer behavior, and strategic growth.
Let’s be real, there’s a lot of noise out there. A million companies selling the same stuff, shouting over each other to get attention.
But the businesses that actually win? They don’t just sell. They show up for their customers. They make people feel heard, helped, and appreciated. That’s what keeps people coming back. That’s what makes them tell their friends.
Here’s how to do it right:
1. Turn complaints into gold
Yeah, complaints suck. No one loves hearing what they did wrong. But when someone takes the time to complain, they’re handing you a gift: a chance to fix it and show them who you really are.
Most businesses get defensive. Don’t.
Own it. Fix it. Make it right, and then some.
That’s how you turn someone from mad to loyal.
(And honestly, they’ll probably trust you more after seeing how you handle the tough stuff.)
2. Get back to people, fast
Want to stand out?
Answer your phone. Reply to that email. Call them back.
Sounds basic, right? But you’d be shocked how many businesses fail right here.
When customers reach out, they’re not just looking for answers, they’re looking for respect.
Silence feels like you don’t care.
Even if you don’t have a full solution yet, a simple “Hey, we hear you, we’re working on it!” goes a long way.
Quick communication = trust.
3. Train your people to actually care
Service isn’t just about scripts and fake smiles. It’s about making people feel seen and respected.
Teach your team to listen like they mean it, to solve problems instead of passing them off, and to treat every customer like they’re the reason you have a business.
Because they are.
The best brands don’t have the flashiest ads. They have the people who make you feel good about spending your money.
4. Build a culture where customers matter
If you say “customers come first,” but your policies make life harder for them, people notice.
If your team is scared to help because they’re worried about getting in trouble, customers notice.
A real “customer-first” culture means making it easy for people to get what they need.
It means giving your team permission to do the right thing, not just follow the rules.
It means making customers feel like they’re part of something good.
The bottom line
Anyone can sell.
Not everyone can care.
If you lead with heart, if you make people feel seen, heard, and helped, you won’t just make sales.
You’ll build a brand people brag about.
That’s customer service like a boss.
Read more from Chris Pennisi
Chris Pennisi, Business Coach and Consultant
Chris Pennisi is an accomplished business strategist with over 20 years of diverse experience across sales, marketing, technology, and enterprise growth. As the founder of Boss Consulting, he brings a forward-thinking mindset and sharp business acumen to every project, helping companies move beyond obstacles and seize new opportunities.
With a strong reputation for leadership, clarity, and execution, Chris partners with clients to elevate their brand, sharpen their competitive edge, and foster meaningful growth in fast-paced and evolving markets.
