Grand Central Station Brought to Halt by Severance Stunt
- Jan 20, 2025
- 1 min read
Some of the main actors from the hit TV series, Severance, stunned commuters in central New York when they appeared in a train station and worked away as if on set.
In a bid to drum up excitement over the next season of the show, Apple TV+ actors Adam Scott, Britt Lower and Zach Cherry appeared in character in a glass cube in Grand Central Station. Set up to resemble an office cubicle, it was placed in the middle of the concourse so that bemused commuters could wander by.
Severance has garnered fans worldwide since its debut in 2022 and now is one of Apple TV’s most in-demand shows, says Ad Week. It’s also won 14 Emmy Award nominations as well as Best Drama and Best New Series at the 2023 Writers Guild Awards.
The stunt is a measure of just how tough the competition for viewers is. Marketers are having to go to extremes to get attention for their shows. As The Drum wrote in 2021 in an article running down some of the most ambitious stunts: “Audiences today are the greatest curators of their own time and attention.”
Headline hitters have included a giant dragon’s skull that “washed up” on a British beach to mark the third series of Game of Thrones and the Barbie Dreamhouse appearing on Airbnb ahead of the film’s release (and it’s still there!).
