Finding Your Flow and Aligning With Your North Star in Authentic Leadership
- Brainz Magazine
- 17 hours ago
- 4 min read
Paul Corke is an executive coach, author, speaker, and is considered to be a leading expert on mindset, leadership, and innovation. and is also the Managing Director of Paul Corke International, an innovative Executive Coaching business. He previously spent 25 years in the corporate world with award-winning results, specializing in organizational effectiveness, coaching, employee engagement, talent management, and leadership development with experience in the UK, Ireland, Europe, the US, and the Middle East.
In the forest, a clearing offers space to breathe, reflect, and choose again. That’s where we began in my last article, creating space to stop what no longer serves, continue what aligns, and begin what calls us forward.
But once that space is created, the next leadership question arises: Now that I can see clearly, where am I going?
This is where the North Star comes in, not as a goal, but as a guiding principle. A direction rooted in your deepest values.
And once you’ve chosen it, it’s time to move not with force, but with flow. That’s where water becomes your metaphor. In authentic leadership, we don’t charge forward for the sake of progress. We move like a river, clear, responsive, and aligned with the terrain.
The metaphor progression of authentic leadership
In this series, we’re building a leadership philosophy inspired by nature:
The clearing: Making space to reflect
The north star: Choosing your direction
The water: Moving in flow
When you combine all three, you get something rare. Leadership that’s grounded, guided, and gracefully in motion.
1. The North Star: Leadership that doesn’t drift
It’s easy to chase goals that aren’t really yours. Titles, targets, awards. But authentic leadership doesn’t follow the loudest voice, it follows the quietest truth. Your North Star isn’t what you want, it’s what you’re here for. “The clearer the clearing, the brighter the star becomes.”
Your North Star might be:
To lead with compassion
To build meaningful impact
To empower others with clarity
To innovate in the service of people and planet
Leadership prompt: If everything else fell away, status, money, and approval, what would still guide you?
Research insight: A 2023 meta-analysis published in the Journal of Applied Psychology found that leaders who operate from a clearly defined personal purpose demonstrate higher resilience, lower stress, and stronger long-term team performance. Clarity of direction creates clarity of behaviour.
2. Water wisdom: The flow of authentic leadership
Once you’re aligned to your North Star, you can begin to move. But not like a bulldozer, like water.
Water adapts. It flows around obstacles. It changes shape but never loses its nature. It carves canyons with patience and wears down stone with soft persistence. It reflects the truth of its surroundings without being defined by them.
“The best leaders are like water. They nourish all who touch them, and move not with force, but with purpose.” – inspired by Lao Tzu
Authentic leaders who move like water:
Choose responsiveness over reactivity
Navigate complexity without losing direction
Stay in motion, even when progress is slow
Don’t resist challenges, they re-route with wisdom
Leadership 5.0 alignment: This is where adaptability, emotional intelligence, and purpose-led action come to life. Leaders of the future must be like rivers, resilient and regenerative.
3. Ground + star + flow: The integrated leader
When you create space (the clearing), align to your why (the North Star), and move with fluidity (the water), you access a rare leadership state:
Grounded, yet visionary
Focused, yet flexible
Purposeful, yet present
This kind of leader is both strategic and soulful. They don’t just hit KPIs, they inspire ecosystems. Their leadership feels safe, alive, and sustainable.
Patagonia and purpose in motion
Outdoor clothing brand Patagonia is a living example of North Star-led, water-like leadership. Founded by Yvon Chouinard, the company’s mission has always been clear, “We’re in business to save our home planet.”
This North Star has guided bold decisions:
Donating all company shares to a climate trust
Slowing down production cycles to reduce waste
Empowering employees to volunteer on environmental causes
Making a difference in the world
And yet, the company moves with adaptability, revising its strategy as the planet’s needs change. It flows like water, grounded in purpose but responsive to reality. When organisations lead from their true values, impact becomes inevitable.
Reflection exercise: Finding your own flow
Block 30-60 minutes. Journal freely in response to these:
What’s my North Star in 2026?
A word, a phrase, a feeling. What guides everything else?
Where do I feel most in flow?
What work or environments allow me to move with energy and ease?
What is blocking my flow?
Habits, mindsets, relationships, or roles that create friction.
What would it look like to lead like water this year?
How can I adapt without losing my purpose?
Authentic leadership moves like nature
In a noisy world, it’s tempting to lead with force. To sprint. To prove. But nature shows us another way.
Because real leadership doesn’t happen in the spotlight. It happens when you trust your own current. And the most powerful leaders in 2026 won’t be the ones who shout the loudest. They’ll be the ones who flow with truth.
Read more from Paul Corke
Paul Corke, Leadership Innovator, Author & Speaker
Paul Corke is an executive coach, author, and speaker, and is considered to be a leading expert on mindset, leadership, and innovation. and is also the Managing Director of Paul Corke International, an innovative Executive Coaching business. He previously spent 25 years in the corporate world with award-winning results, specializing in organizational effectiveness, coaching, employee engagement, talent management, and leadership development with experience in the UK, Ireland, Europe, the US, and the Middle East.
With over 25 years dedicated to coaching and mentoring leaders within organisations and with his own clients. His unique blend of innovative techniques and coaching has become a hallmark of his approach to leadership development. Recognised as the No. 1 Health & Wellness Thought Leader by Thinkers 360, Paul is also an accomplished author. His latest book, “Leadership 5.0: The Future of Leadership,” offers profound insights into ground-breaking perspectives on leadership. Paul is an engaging keynote speaker, and his commitment to advancing the field of leadership is evident in his role as a thought leader. His talks and written work underscore his dedication to shaping the future of leadership by challenging norms and fostering a mindset of continuous innovation.
