Fear Is Not the Problem, Avoidance Is
- Brainz Magazine
- Jan 14
- 3 min read
Written by Ralph Mandarino, Entrepreneur
As an entrepreneur and craft beer alchemist, Ralph Mandarino established Necromantic Brew Co. out of a personal need. He shares insights on turning personal pain into a successful venture.
Most people believe fear is the thing holding them back. They’re wrong. Fear is not the problem. Avoidance is. Fear is a signal, an internal alert system designed to draw attention to something that matters. Avoidance, on the other hand, is a decision. And every time we choose it, we quietly reinforce the very limitations we claim to want to escape. Over time, avoidance doesn’t just restrict behavior, it reshapes identity.
Fear is honest, avoidance is strategic self-deception
Fear appears when something meaningful is at stake, such as growth, responsibility, exposure, or consequence. It doesn’t appear randomly. It arrives at thresholds. Avoidance is what happens next. It looks like:
Waiting until you’re “ready.”
Over-planning instead of acting.
Consuming information instead of making decisions.
Calling fear “logic,” “timing,” or “realism.”
Avoidance is rarely dramatic. It’s subtle, sometimes rational-sounding. And that’s exactly why it’s so effective at keeping people small.
Avoidance shrinks identity before it shrinks opportunity
Here’s the part most people miss. Avoidance doesn’t just delay outcomes, it trains the nervous system. Each avoided action reinforces a silent message, “I am someone who does not handle this.”
Over time, this creates an identity ceiling. People don’t fail because they’re incapable. They fail because their self-concept never updates. Fear, when faced, expands identity. Avoidance calcifies it.
High performers don’t eliminate fear, they decode it
The most effective leaders, founders, and high performers are not fearless. They are fear-literate. They understand:
Fear appears before identity expansion
Fear intensifies at points of irreversible commitment
Fear fades after action, not before it
They don’t ask, “How do I get rid of fear?” They ask, “What is this fear pointing at?” Fear often signals:
Unclaimed authority
Deferred responsibility
A version of self you haven’t embodied yet
Avoidance blocks that evolution.
The cost of avoidance is paid daily, not dramatically
Avoidance rarely explodes your life overnight. It erodes it quietly. It shows up as:
Chronic dissatisfaction without a clear cause
Burnout without visible overload
Resentment toward people who act decisively
A growing sense that you’re living beneath your capacity
This is not exhaustion. This is identity friction. The tension between who you are and who you know you could be.
How to interrupt the avoidance pattern
If fear isn’t the enemy, the solution isn’t confidence. It’s contact. Three principles shift the pattern:
1. Name the fear precisely
Vague fear is paralyzing. Specific fear is workable. Ask:
What exactly am I afraid will happen?
What responsibility am I avoiding stepping into?
Clarity weakens avoidance.
2. Act smaller, but act immediately
Waiting for courage keeps avoidance alive. Action, even imperfect, updates identity faster than reflection ever will. Movement precedes confidence.
3. Expect discomfort, not disaster
Fear exaggerates consequences. Reality rarely confirms them. Most growth requires discomfort, not catastrophe. When you stop negotiating with fear, it loses leverage.
Fear is the threshold, avoidance is the choice
Fear marks the edge of expansion. Avoidance is the decision to stay where you are. The difference between stagnation and transformation is not a matter of talent, luck, or timing. It’s the willingness to meet fear without bargaining with it.
You don’t need to be fearless. You need to stop retreating. Because the life you want isn’t blocked by fear, it’s waiting on the other side of it.
Read more from Ralph Mandarino
Ralph Mandarino, Entrepreneur
Ralph Mandarino is the entrepreneurial force behind Necromantic Brew Co., Long Island's pioneering gluten-free craft brewery, born from his experience with celiac disease. As an entrepreneur and innovative brewer, Ralph offers a unique perspective on building a business by addressing niche interests. His journey highlights the power of turning personal challenges into thriving ventures that cater to often-overlooked passions, including the vibrant community of horror enthusiasts. Through his writing, Ralph shares insights on entrepreneurship, the craft beer industry, and the art of building a strong community around shared, sometimes unconventional, loves, from navigating dietary restrictions to embracing the macabre.
