Exclusive Interview With CEO Of ChimeHouse On How Life Was Changed Because Of A Facebook Ad
Megan Shields is the Co-Founder & CEO of ChimeHouse Media. Alongside her husband Matt, they run a boutique digital marketing agency that specializes in Facebook and Instagram Ads. After a Facebook Ad changed their lives, they have grown a business rooted in a passion for helping businesses all over the world expand their impact and grow their bottom line using the power of paid advertising on the Meta platform.
What is your business name and how do you help your clients?
My husband and I Co-Founded ChimeHouse Media and we're a boutique digital marketing agency that specializes in Facebook and Instagram Ads. We work with small businesses and help them expand their impact by getting their products, services, and programs into the hands of the people who need them.
What are your current goals for your business?
We truly just want to help people build successful businesses that help fund the life they want to live.
What is your work inspired by?
Well, strangely enough, our life was changed because of a Facebook Ad. That's what led us to start ChimeHouse, building it up and leaving our successful corporate careers behind to pursue the life of our dreams. So, we know firsthand the power of getting the right products and programs into the hands of the people who need them. That's why we enjoy working with online coaches, course creators, and people who sell digital products and programs because the ripple effect of the impact we can make together is expansive.
If you could change one thing about your industry, what would it be and why?
How much time do you have? Lol. I'm just kidding. While I do love our industry and the impact it has, there are some things that I wish would change. The biggest one would probably be the aggressive nature in which Facebook Ads are portrayed and sold in the online space. There are a lot of "guru's" out there that make it seem like Facebook Ads are an ATM and you can just fire them up, sit back and collect the dollars but obviously that's not the case. Having a successful ad strategy takes time, attention, strategy and patience. It's not an overnight thing and the way it's been marketed has skewed customer perception which in turn makes it more difficult for us when we try to have open and honest conversations about how ads actually work. The good thing is, I am seeing a shift in the right direction and hopefully "bro marketing" will be something of the past..and soon.
What is it like running a business as husband and wife?
It has been a skill that we are both still learning, haha. It definitely has its ups and downs. When we first started the business we took the Clifton Strengths Assessment and went through a coaching session which really helped us both understand more about not only who we are as people but who we are from a "work" perspective. This really helped us understand what our true strengths are so we can focus on those to thrive (and not get mad at each other if we are doing something we aren't great at--it's not a strength of ours and that's OK). I'll also say, it's important to make sure you spend some time apart. We're very fortunate that we get to spend so much time together but I know for me personally, I recharge best when I can spend some time alone or doing my own thing somewhere. To that point, openly communicating is what ties it all together. You have to be open and honest about how you're feeling and what you want from the marriage side and from the business side. Then, it's just moving forward together to make it happen.
