Eunice Atuejide – The Coach Who’s Helping High-Achievers Reclaim Joy and Purpose
- Brainz Magazine
- Oct 22, 2025
- 6 min read
Eunice Atuejide is the author of "Happiness Is Free!!!", a transformational guide for leaders ready to reclaim joy, clarity, and balance. As a certified laser coach, Eunice helps professionals and entrepreneurs unlock sustainable happiness and align with their true purpose.
Many high achievers spend their lives chasing success only to find themselves exhausted, unfulfilled, and unsure what happiness really means. Eunice Atuejide knows that struggle all too well, and she’s made it her mission to change the narrative. Once driven by titles and accolades, she now teaches others how to step off the hamster wheel of achievement and rediscover a deeper, more sustainable kind of success rooted in joy, purpose, and authenticity.
Breaking free from the success trap: Journey to true fulfillment
In a world where titles, accolades, and external achievements are often the ultimate markers of success, Eunice Atuejide stands as a beacon of change. Her life’s journey, from a high-powered career in law, politics, and public speaking to her deep transformation into a coach who helps high-achievers reconnect with their authentic selves, reflects the evolving definition of success.
Eunice’s story is one that resonates deeply with countless high achievers who, despite outwardly living their dreams, feel unfulfilled and overwhelmed. Many of these individuals, like Eunice, once chased external validation, only to find themselves empty on the inside. The pursuit of success at any cost has led them down a path of burnout, stress, and an unshakable sense of disconnection from what truly matters.
But Eunice’s journey wasn’t always one of clarity. It took years of introspection, career milestones, and even setbacks for her to realize that real success is not about titles, wealth, or status. It’s about living authentically, in alignment with one’s inner values, and achieving balance between ambition and inner peace.
The awakening: From high achiever to life-changer
Born and raised in Nigeria, Eunice’s life started out in a place where survival wasn’t guaranteed. It was a tough environment, one where being street-smart was just as important as any formal education. Yet, amid the challenges, Eunice’s resilience and positive mindset allowed her to break through societal barriers and push towards success.
She quickly rose through the ranks in various fields, including law, politics, and public speaking. She became widely recognized for running for President of Nigeria in 2019 and for seeking a House of Representatives seat in 2023. She excelled in the fast-paced world of law, where titles and external accomplishments were often seen as the ultimate measure of success.
But amid all her accomplishments, Eunice started noticing something troubling. Despite their professional successes, many of her peers, people who seemed to have it all together, were struggling internally. They were often stressed, overwhelmed, and unfulfilled. Eunice realized that something fundamental was missing.
“I realized that for many high-achievers, success has become a trap,” Eunice says. “We chase after things we think we want, but then find ourselves feeling lost and disconnected from our true selves.”
Happiness isn’t earned: Eunice’s philosophy of authentic success
This realization set the stage for Eunice’s personal and professional transformation. It led her to embrace a life-changing philosophy. Happiness is free! This mantra became the cornerstone of her work. It’s not just a catchy phrase. It’s the guiding principle that helped her turn her life around and now helps others do the same.
“Success, the way society defines it, is overrated. It's about what we do to ‘earn’ happiness, climbing the corporate ladder, accumulating wealth, and ticking off a list of external goals. But what I’ve learned is that happiness isn’t something we have to earn. It’s within us, and always has been,” she explains.
In a world that constantly pushes people to chase more, Eunice’s philosophy stands in stark contrast. She believes that happiness, fulfillment, and peace aren’t earned by meeting external benchmarks. They are innate qualities that need to be rediscovered. The key is finding alignment between what we do and who we are at the core.
The power of authenticity: How Eunice helps high-achievers rediscover their true selves
Eunice’s coaching is built on the foundation of authenticity. She doesn’t just help her clients become more successful on paper. She helps them create lives that feel successful on a deeper, emotional level. Her approach is designed to help individuals break free from the societal pressures and limiting beliefs that hold them back.
At the core of Eunice’s philosophy is the idea that success is not a destination. It’s a way of being. She works with clients to redefine what success means for them personally, encouraging them to live a life that is in harmony with their values and desires.
“Most high-achievers are constantly striving to meet external expectations. But that pursuit of success often comes at the expense of our emotional health,” Eunice says. “I help people get out of that cycle, reconnect with their inner selves, and build lives that feel fulfilling from the inside out.”
Through her coaching programs, Eunice helps clients identify the invisible barriers that keep them stuck in cycles of stress, overwhelm, and unfulfillment. These are often patterns of behavior or ways of thinking that no longer serve them. By providing practical tools for self-discovery, emotional balance, and personal growth, Eunic empowers high-performers to break free and move toward a life of clarity and inner peace.
Practical tools for real transformation
Eunice’s approach is not just about lofty philosophies. It’s about providing actionable strategies that create real, lasting transformation. She uses a combination of personal coaching, written guidance, and self-awareness exercises to help her clients understand themselves better and achieve personal breakthroughs.
For instance, one of Eunice’s most effective tools is the Purpose and Clarity Framework, a guided process that helps high achievers gain clarity about their deepest values and desires. This framework allows clients to refocus on what truly matters to them and let go of the pursuit of superficial goals.
“I work with clients to build a clear vision of their lives based on their personal values, not external pressures,” she explains. “By creating this vision, we can move forward with intention and purpose, knowing that what we’re doing aligns with who we are and what we truly want.”
In addition to coaching, Eunice is also the author of the best-selling book Happiness Is Free!!!, a practical guide for high-achievers who want to shift their mindset and achieve authentic success. The book is filled with actionable strategies, personal stories, and insightful exercises to help readers break through limiting beliefs and rediscover their happiness.
Reaching more people: Eunice’s expanding influence
Eunice’s work has resonated with individuals worldwide, and she has built a strong following of high achievers who are ready to make a change. Her message has spread through speaking engagements, social media, and word of mouth, as more people recognize the need to prioritize authenticity and emotional well-being in their lives.
She also uses her platform to advocate for mental health and emotional wellness, emphasizing that true success doesn’t come from external accolades, but from inner peace and alignment. Through her speaking events and workshops, Eunice has empowered hundreds of individuals to take the first steps toward a more fulfilling, balanced life.
Breaking chains of external success: Eunice’s promise to high-achievers
Eunice Atuejide’s work is a call to action for anyone who has ever felt overwhelmed by the demands of success. For those high achievers who feel stuck in an endless pursuit of external validation, Eunice offers a different path. On this path, success is redefined and happiness is restored from the inside out.
“If you feel like you’re on a treadmill, always chasing the next milestone without ever feeling truly fulfilled, it’s time to stop and re-evaluate what success means for you,” Eunice urges. “Success is not about meeting others’ expectations, it’s about aligning your actions with your own values and finding peace in the process.”
By embracing Eunice’s approach, high achievers can step off the treadmill and start living a life of purpose, joy, and balance.
Take the first step toward authentic success
If you’re ready to redefine success and reclaim your joy, Eunice Atuejide’s guidance can help you break free from the cycles of stress and overwhelm. Whether through one-on-one coaching, her best-selling book Happiness Is Free!!!, or engaging with her social media platforms, Eunice offers the tools and insights needed to help you achieve a more fulfilling, balanced life.
Success redefined
True success is about living a life that feels authentic and fulfilling. Eunice Atuejide helps high achievers break free from the trap of external validation and rediscover the joy and balance that come with living in alignment with their values. With her guidance, you can achieve not just professional success, but personal fulfillment that lasts a lifetime.
Read more from Eunice Atuejide
Eunice Atuejide, Author, Personal Growth Coach & Public Speaker
Eunice Atuejide is a multi-hyphenate author, lawyer, public speaker, coach, and politician who ran for President of Nigeria in 2019 and a House of Representatives seat in 2023. Eunice leverages her life experiences and practical tools she picked up on her own personal growth journey to help high achievers gain clarity and achieve success through her books, coaching, and public speaking. Her impactful approach fosters sustainable, positive change.
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