Elite Styles Fashion Debuts at Delhi’s Teej Pop-Up Melas
- 3 days ago
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Third-generation sisters revive a family fashion legacy with their first-ever exhibition participation at The Ashok Hotel, New Delhi.
New Delhi, India – May 18, 2026 – Elite Styles Fashion, a women-and-family-owned Indian fashion brand revived by sisters Swatika Jain, Shuchita Jain, and Smrita Jain, is proud to announce its first-ever pop-up show and exhibition participation at two celebrated festive showcases in New Delhi this July.
Elite Styles Fashion will debut at the Mahila Mangal Teej Mela on Wednesday, July 15, 2026, at the Convention Hall, The Ashok Hotel, New Delhi, at Stall No. 49. The brand will also participate in Swar Manjari’s Shringar Sawan Teej Rakhi Mela on Saturday, July 18, 2026, at the Convention Hall, The Ashok Hotel, New Delhi, at Stall No. 75.
For Elite Styles Fashion, this debut is more than a business milestone. It is a full-circle family moment. As children, the Jain sisters remember being taken by their mother to Delhi’s beloved festive pop-up shows and exhibitions, spaces filled with color, tradition, women-led enterprise, handcrafted fashion, jewelry, gifting, conversation, and community. Now, for the first time, the sisters return to that same world not as visitors, but as exhibitors carrying forward a family fashion legacy that began generations ago.
“Growing up, our mother took us to these pop-up shows, and those visits became part of our memories of fashion, womanhood, family, and celebration,” said Swatika, Shuchita, and Smrita Jain, founders of Elite Styles Fashion. “To participate in these exhibitions for the first time as sisters and as the next generation of Elite Styles is deeply emotional. It feels like we are stepping into a tradition that shaped us, while also creating a new chapter for the women who will discover our brand.”
The story of Elite Styles Fashion reaches back to the 1940s, when the founders’ grandfather, Mr. Hoshiyar Chand Jain, opened a small atelier dedicated to bespoke, hand-crafted garments. His work became known for refinement, precision, and timeless Indian craftsmanship. The legacy was later carried forward by founders’ father, Mr. Vijay Kumar Jain, whose devotion to detail and elegance kept the family name closely tied to quality and trust. Though the original atelier closed after his retirement in 2004, the spirit of the brand remained alive within the family.
Today, Elite Styles Fashion has been revived with a fresh vision for modern Indian and Indo-Western dressing. The brand offers curated pieces for women who value heritage, elegance, comfort, and contemporary style, including kurta sets, coord sets, kaftans, party wear, and festive selections designed for elevated everyday dressing.
The timing of the brand’s first exhibition is especially meaningful because of its connection to Teej, a festival celebrated by women across India and Indian communities around the world. Associated with the monsoon season, devotion, renewal, feminine grace, mehndi, music, festive attire, and the sacred union of Goddess Parvati and Lord Shiva, Teej holds a special place in the hearts of Indian women. For many women living away from India, Teej is also a way to carry tradition across borders, through clothing, rituals, sisterhood, gifting, and community gatherings.
Delhi’s Teej and Rakhi pop-up shows have long served as more than shopping events. They are cultural meeting points where mothers, daughters, sisters, homemakers, designers, artisans, and entrepreneurs come together before the festive season. These exhibitions preserve tradition while also giving women a platform to display, sell, create, and build financial independence. For Elite Styles Fashion, participating in this environment represents the perfect beginning: a return to roots, a celebration of women, and a public introduction of the brand’s renewed identity.
“At Elite Styles Fashion, every piece is connected to our family’s past and to the women of today,” the founders added. “We want our customers to feel dressed in something that carries history, but still feels fresh, wearable, and personal. Beginning our exhibition journey during Teej, among women, families, and festive shoppers, feels exactly right.”
Visitors are invited to meet the founders, explore the collection, and experience the brand’s first pop-up presentation at:
Mahila Mangal Teej Mela
Date: Wednesday, July 15, 2026
Venue: Convention Hall, The Ashok Hotel, New Delhi
Stall: 49
Swar Manjari – Shringar Sawan Teej Rakhi Mela
Date: Saturday, July 18, 2026
Venue: Convention Hall, The Ashok Hotel, New Delhi
Stall: 75
About Elite Styles Fashion
Elite Styles Fashion is a third-generation, women-and-family-owned Indian fashion brand revived by sisters Swatika Jain, Shuchita Jain, and Smrita Jain. Rooted in a family fashion legacy that began in the 1940s, the brand brings together Indian craftsmanship, Indo-Western styling, and contemporary elegance through curated clothing for modern women. Elite Styles Fashion celebrates heritage, family, refinement, and the timeless beauty of handcrafted Indian fashion.
Media contact for Elite Styles Fashion
Contact Person: Smrita Jain
WhatsApp/Phone: +1 731-707-0809
