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Effective Coaching – Teaching How To Fish In Business

Written by: Alan Melton, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Alan Melton

In the business world, this proverb “Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime” resonates more deeply than when I began to quote it years before I started coaching. The metaphor captures what effective coaching and mentorship are all about. Effective coaching and mentoring are not temporary solutions to ongoing and new challenges; they are about providing business owners with the tools and knowledge to strengthen their mindset, ensuring their success and growth.

A woman using a laptop.

In this article, we will dive into the common small business obstacles and share tips to empower business owners to overcome these challenges.

Common small business challenges

My mission as a coach is to help and empower small business owners to achieve success. “Make more, have fun, and work less.” Over the years, I have worked with small business owners from different industries and have conducted thousands of phone and Calendly appointments with entrepreneurs. When it comes to common challenges or obstacles, I have noticed common patterns that hinder business owners’ growth:

  • They don't know how to market their product/service 

  • They don't fully understand their niche

  • They fail to train and manage their team

  • They haven’t developed systems to organize the business

Many small businesses struggle to effectively market their products or services, largely because they lack a clear marketing strategy. Some have failed to leverage platforms like Google Business; this tool allows businesses to gain local visibility and reach their customers at no cost. Many small businesses are using Google Business but have not utilized it fully to increase their online presence. If you want to learn how to optimize your Google Business Page, check out our step-by-step guide. 

Furthermore, some business owners don’t fully understand their niche or target customers, which is crucial for creating a product or service marketing strategy to target the specific needs and desires of their target market. It is important to conduct deep research to gain insight into your target clients. This involves customer data, surveys, and being updated on industry trends.

Many business owners don’t utilize systems to reduce disorganization and chaos. They constantly are faced with one crisis after another. This causes them to work long hours, to become stressed and in some cases to experience health problems. They also miss time with their families and friends. 

Lastly, many businesses are also struggling to manage their teams effectively. This resulted in having a hard time keeping high-caliber team members and hiring team members who have skills that suit the business values and vision. Failing to train and manage team members can have a bad impact on the business, such as low morale, being unmotivated, and making a lot of mistakes.

Building the right team for your business starts with you. It takes your vision and values to inspire them, and a clear direction to guide each member on their path to success. Our eBook Employee Handbook and Training Manual shows you how to manage your employees to develop a strong values-based culture and an aligned team that you can rely on to care for your business in the same way that you do.

Effective coaching: Beyond catching a fish

Effective coaching is a tool that can help and guide businesses in various industries. It involves providing guidance, training, strategies, techniques, and support to business owners or their teams for them to achieve business success.

Effective coaching goes beyond just acquiring clients/customers. It equips business owners with the right skills, strategies, and mindset when facing setbacks. This leads to sustainable growth both personally and professionally. 

Additionally, it also helps business owners foster a culture of collaboration and unity. Providing training to team members not only elevates their performance but also strengthens the bonds.

The impact of effective coaching

Effective coaching has a positive impact on the lives of business owners who have gone through the process. The benefits of effective coaching to business owners are numerous and lasting. It helps them to be more focused on identifying and achieving success, improving skills, and many more things. 

One of the benefits of effective coaching enjoyed by business owners is goal achievement. With the guidance of a coach, they can set clear and achievable goals for themselves and their business. They also have the necessary tools and strategies in different aspects of their business, making them achieve success.

Aside from receiving the necessary tools, their coach helps them identify their strengths and weaknesses, which may include time management, communication skills, and leadership skills, and work on developing these skills. Most of our clients are having trouble managing their time, so we help them using our Time Mastery System, which guides them in identifying important tasks that give them energy and tasks that they can delegate to their team. Our clients have seen tremendous benefits and improvements in their decision-making, sales, and health with this system alone. 


In conclusion, effective coaching offers not only problem-solving but also strengthens the foundation of various aspects of a business, which leads to sustainable growth. Addressing common challenges such as marketing and team management with Google Business Optimization, the comprehensive guide of the Employee Handbook and Training Manual, and the Time Mastery System offer small business owners the opportunity to achieve amazing milestones.

 Investing in effective coaching is not only about overcoming challenges and setbacks; it’s about unlocking the full potential of the business.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Alan Melton Brainz Magazine

Alan Melton, Executive Contributor Brainz Magazine

Alan Melton is an accomplished entrepreneur and seasoned business coach with a track record of profound impact. In 2002, he established Small Business Coach Associates, making use of his experience from founding and growing several businesses and consulting over a thousand business owners. With his leadership, his business was recognized as an Inc. 500 fastest-growing company and has earned him prestigious awards, such as the U.S. SBA’s Small Business Person of the Year and the Governor’s Sterling Award. His mission alongside his team is to "coach you to wealth and business freedom."



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