Do it For You – Reclaiming Authentic Motivation
- Brainz Magazine
- 8 hours ago
- 7 min read
Distinguished Technologist, model (100+ covers), athlete & fitness pro with a PhD, a DBA, three Master's & CIMA Fellow. 35 years of global leadership across over fifty countries. Passionate coach & mentor, inspiring others to achieve strength, resilience & their best self.
Many people today struggle with motivation driven by external pressures, leading to burnout and dissatisfaction. Discover how you can reconnect with your true values and regain authentic drive. This article explores the roots of unauthentic motivation and provides 12 actionable steps to help you reclaim your inner drive, ensuring your goals are aligned with your true self and lead to lasting fulfillment.
Own your why
Many people today struggle with scattered, externally driven motivations. Striving for achievement often serves others’ expectations, family, peers, career, or social media rather than personal fulfilment. Unrealistic standards and fear of judgment amplify pressure, leading to burnout, dissatisfaction, and loss of identity. Even success feels hollow if pursued for inauthentic reasons. Athletes and business leaders alike face this: the world sees results, not the relentless effort behind them. True motivation must originate from within, no one else can provide it. Reconnecting with personal “why” is essential to act authentically and sustainably.
Related article: What Is Intrinsic Motivation And How To Find Yours - LifeHack
Unauthentic motivation: Chasing what’s not yours
Unauthentic motivation arises when your drive comes from outside influences rather than your own values or desires. It’s the push to achieve for recognition, approval, financial gain, or to meet others’ expectations, family, peers, employers, or society. Often subconscious, it masks itself as ambition but leaves a sense of emptiness or disconnection. People may pursue goals they don’t truly care about, follow trends, or replicate others’ dreams, mistaking external pressure for personal purpose. Over time, this misalignment erodes satisfaction, engagement, and resilience. True motivation, in contrast, is self-generated, aligned with personal values, and rooted in authentic desire.
Related article: Who Are You Doing It For?. How your motivators set you up for… | by Blaise Sport Psych, EdD, CMPC | Pursuit of Excellence | Medium
The roots of unauthentic motivation
Unauthentic motivation is driven by external pressures rather than internal desire. It stems from societal expectations, family or peer influence, career demands, and social comparison, often amplified by social media. Fear of judgment, failure, or missing out pushes people toward goals that aren’t truly theirs. Financial or status incentives can also mask authentic purpose, creating a sense of obligation rather than passion. Early life conditioning, cultural norms, and internalized beliefs about success reinforce this misalignment. Ultimately, when motivations are borrowed or imposed, individuals lose connection with their genuine interests, leaving them chasing outcomes that feel hollow and unsatisfying.
5 ways unauthentic motivation shows up
Unauthentic motivation often disguises itself in everyday behaviors, subtly shaping choices and outcomes.
1. Chasing approval
People work to earn praise, recognition, or validation rather than pursuing goals that align with their values. Success feels dependent on others’ judgment.
2. Following external benchmarks
Achievements are measured against societal standards, peers, or industry norms, rather than personal benchmarks, leading to constant comparison and dissatisfaction.
3. Overcommitting or people-pleasing
Taking on tasks or responsibilities primarily to satisfy others’ expectations drains energy and focus, creating resentment or burnout.
4. Fear-driven action
Decisions are guided by avoiding criticism, failure, or disappointing others, rather than genuine interest or curiosity, resulting in stress and indecision.
5. Hollow ambition
Pursuing goals for financial gain, status, or appearance rather than meaningful fulfillment leads to achievement without joy, leaving a sense of emptiness even when successful.
Recognizing these patterns is crucial. When motivation comes from outside rather than inside, energy is misdirected, engagement falters, and progress may feel unsatisfying. Shifting focus to intrinsic drivers restores purpose, resilience, and long-term fulfillment, allowing actions to align with the authentic self rather than external expectations.
Related article: Reclaim Your Self-Worth in 2026 – The 5-Point Manifesto to Live by Choice, Not by Default
Spotting the signs of unauthentic motivation
Unauthentic motivation often masquerades as ambition but leaves subtle clues. Key signs include persistent burnout or fatigue, even when achieving goals, and a lack of joy or fulfillment despite apparent success. People may feel constantly pressured, overcommitting to please others or meet external expectations. Self-doubt, anxiety, and fear of judgment are common, driving decisions more than genuine interest. Others notice inconsistent effort or wavering commitment, as the work feels obligatory rather than inspired. There’s often a sense of disconnect from personal values, leading to hollow accomplishments. Recognizing these symptoms is crucial, they signal that motivation is externally driven, misaligned with authentic desires, and in need of recalibration to restore purpose and energy.
Reclaiming your drive: 12 steps to move beyond unauthentic motivation
Unauthentic motivation drains energy, clouds judgment, and leaves achievement feeling hollow. To move forward, it’s essential to reconnect with your internal drivers and align actions with genuine purpose. Here are twelve practical steps to reclaim authentic motivation:
1. Pause and reflect
The first step is slowing down. Take time to assess why you are pursuing your current goals. Ask yourself: “Am I doing this because I truly want it, or because someone else expects it?” Honest self-reflection identifies areas where your drive is borrowed rather than self-generated. Journaling, meditation, or quiet contemplation can help surface subconscious influences.
2. Identify your values
Clarifying personal values provides a compass for authentic action. List what matters most integrity, creativity, contribution, growth, or connection. When goals align with these values, motivation becomes internally sourced, more sustainable, and rewarding.
3. Separate external pressure from personal desire
Recognize external influences such as family, peers, social media, or financial incentives. Analyze which pressures genuinely resonate with your values and which are imposed expectations. Understanding the distinction reduces anxiety and clarifies your true purpose.
4. Reconnect with your “why”
Identify the core reason behind your pursuits. Ask: “If nobody judged me and nothing else mattered, why would I do this?” A clear “why” fuels intrinsic motivation, transforming effort into meaningful action rather than obligation.
5. Set personal goals
Shift focus from comparison to personal growth. Establish measurable, achievable goals that reflect your own aspirations. Break them into short-term milestones to maintain momentum and reinforce self-directed progress.
6. Practice mindful awareness
Mindfulness helps detect when you are acting out of obligation or fear. Notice thoughts like “I have to do this” versus “I choose to do this.” Awareness allows conscious decision-making, replacing reactive patterns with authentic action.
7. Limit social comparison
Constantly measuring yourself against others fosters unauthentic motivation. Reduce exposure to social media or environments that trigger comparison. Instead, focus on your unique journey and celebrate incremental progress.
8. Embrace vulnerability
Fear of judgment or failure often drives inauthentic action. Accept that vulnerability is part of growth. Trying, failing, and learning are authentic experiences that align with personal values and build resilience.
9. Seek meaning, not just achievement
Shift perspective from outcomes to experience. Engage deeply in activities that matter to you. Satisfaction comes not just from success but from purposeful participation aligned with your values and interests.
10. Surround yourself with supportive influence
Engage with people who encourage authenticity and understand your values. Positive, like-minded environments reinforce self-directed motivation and provide constructive feedback without imposing pressure.
11. Review and adjust regularly
Motivation evolves, regularly reassess goals, values, and influences. Ask yourself whether current efforts reflect your authentic self. Adapt and course-correct to ensure alignment and avoid slipping back into externally driven patterns.
12. Celebrate self-directed wins
Recognize achievements that reflect authentic motivation, no matter how small. Celebrating these reinforces intrinsic drive and validates that your efforts are meaningful because they come from you, not others.
Putting it all together
Moving beyond unauthentic motivation is a continuous process. It requires courage to pause, reflect, and separate yourself from external pressures. By clarifying values, reconnecting with your “why,” and setting personal goals, you reclaim agency over your actions. Mindfulness, vulnerability, and intentional social support ensure your motivation stays aligned with what truly matters. Regular review and celebration of self-directed wins cement the habit of acting from authenticity rather than obligation. Over time, these steps create a sustainable, fulfilling approach to achievement where effort is energizing, purpose-driven, and unmistakably your own.
By practicing these twelve steps consistently, you transform motivation from a borrowed, pressured force into a powerful internal compass. Life becomes less about meeting others’ expectations and more about living according to your true values, passions, and ambitions. Achievement becomes richer, resilience stronger, and satisfaction deeper because every action originates from within, not outside.
Take back your drive
The call to action is simple: reclaim your motivation by reconnecting with your authentic self. Pause, reflect, and identify what truly matters to you, not what others expect. Align your goals with your values, set intentions from within, and act with purpose. Release fear, comparison, and external pressures. Surround yourself with supportive influences, celebrate self-directed achievements, and consistently check that your actions reflect your genuine desires. Your energy, fulfillment, and success will thrive when you do it for you.
Ready to move from inaction to impact? Book a coaching session today and start transforming distraction and overwhelm into focused, value-adding action. Let’s unlock your potential and turn clarity into measurable results.
Follow me on Instagram, and visit my LinkedIn for more info!
Dr. Alex Kokkonen, Peak Performance Mentor and Life & Leadership Coach
At 55, Alex is a rare blend of technologist, athlete, and global leader. A Distinguished Technologist with a PhD in IT, a DBA in Business, and a Fellow of CIMA, she also holds three master’s degrees. Her 35-year career spans leadership and consulting roles across four continents and over fifty countries. Beyond her corporate life, she is a published model with over 100 magazine covers, an award-winning fitness professional, and a competitive bodybuilder. Today, she channels her unique mix of intellect, resilience, and discipline into coaching and mentoring, helping others achieve their best in life, career, and wellbeing.
