Connecting — A 'Not So' New Way of Doing Business
- Brainz Magazine
- Nov 26, 2020
- 2 min read
Written by: Stephanie Kable, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
“Man is by nature a social animal,” wrote Aristotle, 4 centuries BC.
When COVID-19 spread out in early 2020, and most of the world started going into lockdown, I realized, like many, that this period was going to be disruptive and that the way we do businesses needed to evolve.
A human way to be virtual
Looking at my community of Members, I felt they needed more than ever, time and space to interact with each other as part of their learning experience.
I wanted to give our Members the opportunity to talk about topics that might not have been covered in their one-on-one lessons, meet other community members, and talk with them.
Live-English Club was born.
Live-English Club has proved to be a very popular and engaging learning experience. It sums up what I believe learning online should be: a virtual experience with a human touch. As social animals, learning and meeting people is so powerful.
Changing the way we relate to our clients
The nature of business has changed. As entrepreneurs, we have to rethink the way we evaluate business strategy and the purpose of our businesses. It’s not just about increasing the market share or the profit margin. It’s a matter of finding the right way to support and help our customers. It has to be meaningful, human, and relevant for them now.
Only this way will we build trust and long-term relationships with our customers.
Through their leaders, businesses have to develop their emotional intelligence, honesty, empathy, and care to build long-term relationships with their customers to thrive way after the coronavirus crisis.
Engaging with our team
Through this challenging time, the other priority is to give extra care to our staff, especially if they work from home. We need to make sure we communicate and interact enough with the team. We need to share the vision of our business positively and engagingly. Showing our teams appreciation and gratitude authentically will make a difference to how they work and care about it.
The Coronavirus crisis has been a trigger to help us realize that we went too far the way we manage our businesses, rationalizing to the extreme, losing our humanity to technology. Let’s grab this opportunity to relate to business differently. Let’s make sure to put people in the center of what we do.
Stephanie Kable, Executive Contributor Brainz Magazine
Stephanie Kable is the CEO of Live-English.net, an English online school that helps professionals worldwide feel more confident with their English as a second language. Through online one-to-one and group lessons via Zoom, the team of native-English teachers provides an efficient, convenient, and fun way to improve English speaking skills. Stephanie holds a B.A. in Management from the University of Paris-Dauphine (France) and an M.A. in Information Systems from Institut Mines-Telecom - Business School (Paris, France).
Fond of languages, technology, business, and personal development, Stephanie combines all these fields of knowledge to offer unique English courses focused on each learner's needs.
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