Coca-Cola Nets $1.83m From Stranger Things Product Placements
Updated: Jul 6, 2022
Written by: Katie Scott, Business Reporter
Stranger Things Season Four has gained the highest weekly total for any streaming title since weekly rankings started being published two years ago; and companies whose products are shown on screen are benefitting.
The Netflix’s series amassed 7.2 billion minutes of viewing time for the week from 30th May reported the Hollywood Reporter; and Coca-Cola and Lacoste are among the companies enjoying the limelight.
Data and analytics specialist YouGov Stream found that Coca-Cola won the equivalent of $1.83m of business from its exposure on the series, which was more than any other brand. Next up was fashion brand Lacoste, which “netted $1.8m of exposure over the first 28 days of viewership between the US and UK”, reports The Drum. It adds that this exposure was from just one episode when character Jason Carver appeared wearing a white Lacoste polo shirt.
Dominic Prince, associate director of product at YouGov, told The Drum: “The audiences will only grow, and these values are set to grow with them. Our total valuation of the product placements in the first seven episodes of Season Four so far is $13.7m across the UK and US. Factoring in global audiences, the release of the last two episodes and the lifetime viewership of the season, Netflix is set to deliver many millions more in marketing value for the brands it works with.”
