Building Stronger Medical Brands Through Digital Strategy – Interview with Quintin Gunn
- Brainz Magazine
- 5 days ago
- 4 min read
Updated: 2 days ago
Quintin Gunn is currently the CSO at Social Media Solutions for Doctors, bringing over 25 years of experience in practice development and marketing within the medical industry. He has worked for and with a wide range of practice types, including urologic, aesthetic-cosmetic, integrative health, direct primary care, ophthalmology, cosmetic dental, regenerative-stem cell, anti-aging and age management, along with weight loss, orthopedic, chiropractic, and sports medicine. He has successfully helped generate more than 5 million dollars in medical marketing and practice development sales by using solid strategic marketing tactics as one size does not fit all....
Quintin Gunn, Chief Strategic Officer
Who is Quintin Gunn?
Social Media Solutions For Doctors was created out of the need to help doctors safely integrate social media marketing, chatbots, AI for follow-up, text messaging, and mobile website design into their medical marketing plans for growth. The goal is to help generate new patient leads and opportunities that improve the communication process with prospective patients who use multiple marketing channels to communicate with your office.
How do your services help medical practices build trust with prospective patients?
Successful marketing in healthcare involves more than using a single strategy. It is about combining the right mix of tools to communicate value in a way patients understand and trust. By integrating a variety of techniques such as digital advertising, search engine optimization (SEO), and social media engagement, practices can highlight their services clearly and meaningfully.
This mix-and-match approach allows providers to educate patients about their care options, build stronger connections, and encourage confident decision-making. When marketing efforts focus on clarity, credibility, and consistency, patients are more likely to recognize the quality of a practice’s services and choose them for their care needs.
Why is mobile website design crucial for modern medical practices?
We recognize that people today are constantly on the move and often rely on their mobile phones to access information or schedule appointments. Because of this, having a mobile-responsive website is essential. It ensures that your practice can easily connect with new patients and provide them with a seamless, user-friendly experience, no matter where they are.
What sets your approach to medical lead generation apart from others?
Every medical practice has its own goals, patient demographics, and community voice, so a one-size-fits-all approach to digital marketing simply does not work. Each digital platform, from social media to mobile website design and search engine optimization (SEO), communicates in distinct ways and reaches patients differently.
At Social Media Solutions For Doctors, we begin by analyzing which tools and strategies best align with your practice’s unique strengths and audience needs. From there, we develop a customized growth plan, building a coordinated digital presence that supports patient engagement, online visibility, and practice reputation over time.
How do you integrate AI into your marketing strategies for doctors?
Integrating AI into marketing strategies for doctors offers a powerful way to personalize patient engagement and provide the latest updates for any service or procedure they wish to market.
Can you share a success story where your services significantly impacted a client's practice?
Helping EVU Center's practice to grow their brand beyond their local and statewide messaging, we helped them become a more nationally recognized center of excellence for urology.
What are the common challenges doctors face in marketing, and how do you help address them?
Doctors struggle to understand which tools are best to use for their audience of consumers. We believe and teach that one size does not fit all because each practice has its own unique offerings and audience type.
Who benefits most from your services, established practices, or new ones?
Both benefit. With more experienced practices, we help build on and fine-tune their messaging. For new practices, we help jumpstart their exposure using tried and true methods that increase audience reach and the conversion impact of their ads online.
What immediate improvements can a doctor expect after implementing your strategies?
A cohesive and unified message that inspires consumers to engage or seek products and services from their office.
Our immediate goal is always messaging integration. This helps accelerate the speed at which exposure is generated, along with consistency in educating your potential patient population about who a doctor is, what they offer, and how their unique services, procedures, and doctors’ experience can fulfill patient needs and wants.
Why should doctors choose you over other marketing agencies?
We believe in custom marketing, which is based on the doctor's office personality. Many cookie-cutter marketing agencies make the same promises and offer the same services without understanding what a practice truly needs.
We see custom marketing as the most important aspect of what we do. Creating a strategy that focuses on the average dollar per transaction and what the doctor wants it to be is essential. We want to ensure that upsells are also a regular part of the practice sales cycle. Pricing is defined by how aggressive a doctor or practice wants to be, not by offering a simple 30-day contract, which we believe is cookie-cutter.
Again, the most critical part has to do with proper messaging, messaging integration, consistency in messaging, and uniquely identifying marketing that brands a practice clearly and effectively.
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