Anthony Odogwu is an award-winning entrepreneur, MBA holder, and expert in digital transformation. With over a decade of experience, he is the founder of RXTRO (pronounced Retro) Agency, a cutting-edge, culture-focused brand marketing firm. A regular contributor to New York Magazine and Brainz Magazine, Anthony has worked with global brands to drive digital innovation, brand strategy and new audience acquisition. He is also the founder of Hustlers Academy, an enterprise program empowering Gen Z entrepreneurs.
Anthony Odogwu, Digital Transformation & Brand Marketing Expert
Tell us a bit about your story. How did you build your career until this point? What are your next goal or project? What drives/inspires you?
My journey has always been about innovation, entrepreneurship & staying ahead of cultural and technological shifts. From an early age, I have always had a natural business acumen and a drive to turn ideas into reality. That mindset led me to pursue a degree in Computer Science, where I became fascinated by the intersection of technology and consumer behaviour.
Shortly after graduating, I developed Where You App, a social media messaging app that enabled peer-to-peer communication via iOS smartphones. The app was recognized as Mobile Innovation of the Year by Sony Mobile, which was a defining moment for me; it validated my ability to create tech-driven solutions that resonate with people.
Building on that success, I founded Future Space Technologies, an award-winning digital agency specializing in designing and developing mobile apps for iPhone and Android devices. We delivered hundreds of apps for major clients, including Sony Mobile, EY, News UK, American Express & Acer, solidifying our reputation as innovators in the digital space.
While tech was my foundation, my passion for culture, fashion & marketing led me to co-found RXTRO Store(Pronounced Retro), an e-commerce marketplace dedicated to retro sportswear and streetwear. RXTRO Store is home to iconic brands like Nike, AVIREX, Adidas Originals, PONY, and Karl Kani, to name a few, bringing back the essence of ‘90s and 2000s fashion.
Alongside this, I launched RXTRO Agency, a communications agency built by cultural trailblazers who are custodians of culture, lifestyle, and digital marketing. Our agency is responsible for the UK distribution of the legendary AVIREX leather jacket brand, among other notable partnerships.
Beyond business, I’m passionate about empowering the next generation. That’s why I founded Hustlers Academy, an enterprise program designed to equip Gen Z with the skills and knowledge to succeed in business. Through workshops, mentorship and hands-on learning, we help young entrepreneurs turn their ideas into profitable ventures.
Additionally, I launched Wise Collective, a streetwear brand deeply rooted in hip-hop culture. Wise Collective blends bold designs with urban aesthetics, embodying self-expression, creativity, and street-savvy style.
Throughout my career, I’ve remained committed to building brands, shaping culture, and leveraging digital innovation to create impact. My journey is far from over, and I’m always looking for new opportunities to push boundaries and drive change.
Where do you see yourself 10 years from now?
In 10 years, I see myself at the forefront of culture, technology, and business, continuing to shape industries through innovation and strategic investments and empowering the next generation of entrepreneurs.
With RXTRO Store (Pronounced Retro), I see it becoming the go-to global marketplace for retro sportswear and streetwear, with flagship locations in major cities like London, New York, and Dubai. The demand for nostalgic fashion is only growing, and I want RXTRO Store to lead that movement, curating rare and exclusive pieces while collaborating with legendary and emerging brands.
Through RXTRO Agency, I aim to continue working with powerhouse brands, shaping their narratives, and helping them authentically connect with culture. The agency will be a key player in the creative and digital marketing space, expanding into new markets and industries.
Beyond business, my passion for mentorship and community building will remain strong. Hustlers Academy will be a globally recognized enterprise program, creating a new generation of self-made innovators, entrepreneurs, and leaders. I want to continue equipping young people with the tools, knowledge, and network to succeed because success should be accessible to those willing to put in the work.
Overall, my next decade will be about scaling, diversifying, and making a lasting impact. Whether through tech, fashion, or education, I want to leave a legacy of innovation, empowerment, and cultural influence that resonates across industries.
Are there additional qualities that contribute to success?
Success is a combination of mindset, strategy, and action. Those who develop these qualities and consistently apply them are the ones who create lasting impact.
What is your business name and how do you help your clients?
I co-founded RXTRO Store (Pronounced Retro) and RXTRO Agency, two dynamic ventures that bridge the gap between culture, commerce, and digital innovation.
RXTRO Store is an e-commerce marketplace dedicated to retro sportswear and streetwear, featuring iconic brands like Nike, AVIREX, Adidas Originals, PONY, and Karl Kani. Our mission is to preserve and celebrate the essence of 90s and 2000s fashion by making rare and classic pieces accessible to a new generation. Whether you're a collector, a sneakerhead, or someone looking to tap into the nostalgia of vintage sportswear, RXTRO Store is the go-to destination.
Beyond e-commerce, RXTRO Store supports emerging brands and designers by giving them a platform to showcase their collections. We help brands connect with their audience through strategic marketing, trend forecasting, and exclusive collaborations.
On the other hand, RXTRO Agency is a communications and digital marketing agency specializing in culture-driven brand storytelling, content creation, and brand partnerships. We work with major fashion, lifestyle, and sportswear brands to help them authentically connect with their audience through digital marketing strategies, influencer collaborations, and creative campaigns.
One of our key milestones was securing the UK distribution rights for AVIREX, bringing the legendary leather jacket brand back into the spotlight for British consumers. Through RXTRO Agency, we help brands elevate their presence, engage with their communities, and stay ahead of cultural trends.
Together, RXTRO Store and RXTRO Agency are redefining how brands and consumers interact, whether through fashion, storytelling, or cultural influence.
At RXTRO Storeand RXTRO Agency, we’re selective about who we work with because we focus on authenticity, innovation, and cultural impact. Whether it’s a brand, creator, or business, there are key criteria we look for:
What are the criteria for a client to work with you?
For RXTRO Store:
Heritage & Authenticity: We collaborate with brands that have a strong legacy in retro sportswear and streetwear, from '90s and 2000s classics to emerging brands inspired by that era & now.
Quality & Exclusivity: Products must be high-quality and well-crafted and offer something unique to our audience.
Cultural relevance: We work with brands that understand and contribute to streetwear, hip-hop, and sneaker culture.
Alignment with our audience: Our customers are trendsetters, sneakerheads, and fashion-forward consumers, so we look for brands that resonate with that market.
For RXTRO Agency:
Brands with a strong story: We specialize in storytelling and brand-building, so we look for brands that have a compelling narrative or vision.
Commitment to culture: We want to work with businesses that value authentic engagement with communities, creatives, and culture, not just short-term trends.
Willingness to innovate: Whether it’s digital marketing, influencer collaborations, or experiential campaigns, we seek brands that are open to pushing creative boundaries.
Scalability & Growth mindset: We prefer working with brands that are serious about long-term growth and are ready to invest in the right marketing strategies to scale their presence.
At the core, we work with brands that “get it,” those that understand the power of culture, community, and creativity. If a brand aligns with our vision and is ready to make an impact, we’re all in.
Can you share any success stories/achievements that (your company) has experienced?
At RXTRO Store and RXTRO Agency, we’ve achieved some major milestones that showcase our impact in the streetwear, sportswear, and brand marketing space. Here are a few standout success stories:
RXTRO Store:
Bringing back AVIREX to the UK: One of our biggest achievements was securing the UK distribution rights for AVIREX, an iconic leather jacket brand deeply embedded in hip-hop culture. This allowed us to reintroduce the brand to a new generation of fashion lovers while maintaining its legendary status.
Expanding our brand roster: RXTRO Store has grown into a trusted marketplace for Nike, Adidas Originals, PONY, Karl Kani, and other legacy streetwear brands, giving customers access to exclusive and hard-to-find retro pieces.
Cultivating a loyal community: Our brand has resonated with sneakerheads, hip-hop fans, and streetwear enthusiasts, creating a cult-like following that values authenticity and nostalgia.
Strategic partnerships & Pop-ups: We’ve collaborated with brands and influencers to host exclusive events, pop-up shops, and limited-edition drops, driving engagement both online and offline.
RXTRO Agency:
Working with global brands: Through RXTRO Agency, we’ve helped major brands bridge the gap between culture and commerce, working on campaigns and digital strategies for fashion, lifestyle, and entertainment companies.
Pioneering cultural marketing: Our agency specializes in storytelling that connects brands with Gen Z and millennial audiences, leveraging influencers, creative content, and strategic activations to drive engagement.
Impacting the next generation: Through initiatives like Hustlers Academy, we’ve empowered young entrepreneurs with real-world business skills, mentorship, and digital marketing expertise, helping them turn ideas into thriving ventures.
These achievements reflect our commitment to culture, creativity, and community, and we’re just getting started. The future of RXTRO is about expanding our reach, scaling our impact, and continuing to redefine how brands engage with their audiences.
Industry
If you could change one thing about your industry, what would it be and why? How do you and your business address them?
If I could change one thing about the industry, it would be the gatekeeping that limits access to opportunities, resources, and connections, especially for emerging brands and creatives.
The fashion and marketing industries often favour established players, making it difficult for new talent, independent brands, and diverse voices to break through. There’s a huge pool of creatives, designers, and entrepreneurs with incredible ideas, but they’re often shut out due to a lack of funding, exposure, or insider connections.
At RXTRO Store and RXTRO Agency, we’re actively working to remove these barriers by creating platforms, partnerships, and opportunities that give up-and-coming talent the visibility and resources they deserve. The industry thrives when fresh ideas are welcomed, not blocked, so it’s time to open the doors.
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