Boosting Confidence and Transforming Social Skills – Exclusive Interview with Sam Lee
- Jan 7
- 5 min read
Updated: Jan 22
Sam Lee is a distinguished leader coaching social skills, communication, and social confidence. Being in the hospital 3 times due to being bullied, and therefore went through depression and mental health issues, he has overcome his adversities. He has since dedicated his life to helping others master their social skills so they can connect with like-minded people and build genuine connections. He is the Founder and CEO of Connect with Confidence, a premium social skills coaching service with students worldwide. His mission: To make the world a safer place to live in with ethical social skills.
Sam Lee, Multi-Award Winning Certified Social Skills Coach
Who is Sam Lee? Introduce yourself, your hobbies, favorites, who you are at home and in business, and something interesting about you.
My name is Sam Lee, and prior to coaching, I was a Real Estate Agent and have over 10 years of experience in sales. I was born in Hong Kong and migrated to Australia when I was a kid. My hobbies include playing basketball both socially and competitively, socialising with friends, fishing, and going for a drive. My favourite is spending time with my partner in crime. At home, I like to chill and relax, watch YouTube videos such as the NBA, interesting and funny videos, news, etc. In business, I put on a different hat due to the nature that I am dealing with my client’s life, so I have to put on a professional hat and make them get their money’s worth. Something interesting about me is that I like to build friendships, and I can build friendships fast.
What inspired you to start helping people build confidence and transform their communication?
It really started off with me being shy, nervous, introverted, while being admitted to the hospital 3x times due to mental health issues and depression due to an unhappy life previously, and being bullied in person and cyber-bullied as well. In 2017, I had this idea of writing a book due to the social hardships I endured, and I said to myself enough is enough. So 2 and a half years later I published my first book called “The Social Way” with the end goal in mind to help people out there doing it tough and improve on their social skills so they can connect with like-minded people and also to send a message out there to the people who bully people that it can have serious consequences to their mental health and can lead to suicide and depression which we are already currently experiencing in the world we live in today. Fast forward now to 2020 and beyond, I have started my coaching journey to improve people’s social skills and confidence while growing their professional network and 10x their income from their connections.
What specific challenges do your clients face before they work with you?
Great question, the challenges that my client faces are being socially awkward, social anxiety, building friendships with others, a sense of loneliness, unable to start deep and meaningful conversations, imposter syndrome, making a good first impression, and lacking confidence.
How do you help someone go from feeling unsure to confident and empowered in life and relationships?
If they are incompetent, then I help upskill them with social skills. E.g., If they are very bad with conversation skills, I help them master that skill. If they take things personally with others, I help them to be less sensitive around them.
It is a 2-step process for my clients, It really starts off with helping them to master their social skills first then when I give them the green light to go that they are confident enough to socialise and connect with people that matter to them, they can start to go out there to build healthy and genuine relationships while I coach them at the backend so they don’t burn that bridge and loose that opportunity with that connection or building rapport with people in life, work or in business.
What is the core philosophy or approach behind your coaching work?
The core philosophy behind my coaching work is to help my clients get to their outcomes fast and to help them build unshakable confidence and significant transformation. My mission statement is “To make the world a safer place to live in with ethical social skills.”
What results or changes do clients typically experience after working with you?
The results are building more friendships and connections, as well as having unshakable confidence with anyone they want to meet. I have clients who have better harmonious relationships or are even in a relationship. Also, increase their income significantly by getting a pay rise in their job, and for the business owners out there, more profit and collaboration partners as a result of working with me. It is all about trust. If you can build trust with anyone by socialising with them, then the transaction comes after.
What is one thing people often misunderstand about confidence and communication?
Most people often overthink when it comes to conversations with someone they haven’t met before. Because they don’t know what to say and have awkward silences which make the interaction with someone embarrassing. So they rather avoid the situation with the person they are conversing with.
Can you share a success story where your coaching made a major impact on someone’s life?
I want to talk about my previous client, Arvid, who doubled his income in his Immigration Agency Business just by mastering his social skills. Arvid was a shy introvert who couldn’t connect and build trust with his clients. His conversations with his clients weren’t clicking and weren’t building trust at all.
Arvid’s goal was to know how to socialise effectively with his clients so he could build instant rapport with them, therefore making more revenue in his business. He felt social anxiety, nervousness, and a lack of confidence when meeting his potential clients. Arvid originally thought that my program was expensive and was sceptical about the result I could help him achieve.
But after convincing him to join my signature The Social Warrior Program and giving it a go, he felt that all my content (Skills/Techniques/Lifehacks), etc, was gold and he could implement it quickly and started to gain results very quickly and build more trust with his clients. He knew that the missing piece of the puzzle in order to attract more clients was that his social skills needed to improve.
As a result, Arvid was able to sign up more clients from my coaching and made more revenue than he could have projected. He felt happy and a sense of achievement, higher self-esteem, and self-acceptance. And he couldn’t thank me more!
Who is your ideal client, the person you’re most excited to help?
My ideal client is Introverted Professionals and Entrepreneurs who want to take their social skills to the next level and to be able to 10x their income through the connections they build.
What’s the first step someone should take if they know they need support but don’t know where to begin?
The first step is to validate whether or not they can build friendships with ease. I always say this to my clients that your social skills are a direct correlation to the number of friends you can build. If you think that you are burning bridges, then you are welcome to contact me.
How can the viewers of Brainz Magazine consult Sam Lee for coaching?
If your viewers feel inspired and want to master your social skills and build genuine connections, whether it's for your personal life or career, and potentially multiply your income, they can schedule a Zoom call with me via this link. I am happy to talk online and see if I can help you further. I am based in Sydney, Australia, and Calendly can convert the timezone you are in so we can conveniently meet on Zoom.
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