top of page

Are You Comfortable Saying ‘No’?

  • Writer: Brainz Magazine
    Brainz Magazine
  • Dec 18, 2020
  • 4 min read

Updated: Aug 5, 2024

Written by: Corey Harris & Julie Traxler, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Since we launched our business back in March, we’ve noticed that accountability is a trait that a lot of people lack. Whether people were just using the pandemic as an excuse or it’s their true nature, we have had many people—friends, family, and even people we’ve hired—let us down. It wasn’t until a recent conversation we had with a colleague that we realized there was more to the whole thing.


We went back and forth, discussing accountability over the course of a 90-minute call. We told stories and discussed theories. Our favorite story to date was when a consultant we hired to help us asked the question: “How do you keep yourself so accountable? You say you’re going to do things, and you do them.” The consultant was asking because it was a foreign concept to her. That alone should have been the reason we fired her, but we didn’t fix that problem until later.


The next topic of conversation was about the three types of accountability, which aren’t often separated from each other. First, there’s holding yourself accountable. This is setting personal goals that likely won't have an effect on anything or anyone but yourself, so the only person who is involved is you. The next is holding others accountable. This is setting goals and expectations for others to meet and make sure they deliver what they agreed to. The last, which is probably the least thought of, is being OK with people holding you accountable. This is where personal and professional problems really occur because it feels like a personal attack when someone is calling you out on not delivering. Realistically, this type of accountability is all about how well you receive and process feedback.


The biggest “a-ha” moment we had was when our colleague explained how “accountability” has a negative connotation. We hadn’t thought of it that way, but the negativity is right there in the definition.


If you’re accountable, you’re obligated, responsible, and have to explain your actions. It’s the generic movie/TV threat of “if X happens, I’m holding YOU accountable.” Nobody wants to be on the receiving end of that threat. So, why do so many commit to things that they know are outside of what they can deliver? For the most part, it’s because people have a hard time saying “no.” There are many reasons why, but for many people, it starts young. When you were a kid, how many times did you ask your parents to buy something while you were at the store to only get the “maybe next time” response? It’s way easier than saying “no,” especially to a child in public.


When it comes to making hard decisions or having difficult conversations, most of us happily kick the can down the road. Maybe we’re hoping there will be a better solution or way to approach it later, or maybe we’re trying to avoid that responsibility altogether. It’s human nature, and we’re all guilty of doing it. That’s fine. The problem is when it becomes a habit, when it becomes part of who you are. If your boss tells you to “write that down” every time you’ve been given direction, it’s not because they’re a jerk (they may be), but it’s probably because you have a problem with forgetting what you’re supposed to do. If your friend tells you to meet them at 8:15, but you find out everyone else was told 8:30, it’s not because that friend doesn’t value your time. It’s likely because you are habitually late. If people are modifying the way they deal with you versus others, it may be because you simply aren’t accountable in one way or another.


There are ways to become more accountable as a person, but there’s a chance if you’re looking into seminars or tools, you’re already accountable. So, what’s the answer? Before you ever even ask someone a question that requires them to be accountable, ask them first if they are comfortable saying “no.” It looks like this; “Before we go any further with this conversation, I want to make sure you are comfortable saying ‘no’ to me if your answer is truly ‘no.’ Are you comfortable saying ‘no’?” Let them know that it’s not going to hurt your feelings, and let them know you appreciate their honesty. Most importantly, answering honestly honors the integrity of the relationship, and aside from only surrounding yourself with highly accountable people, that’s all you can really do. The bonus is you hopefully now know whether or not you can count on that person helping you.


We all make mistakes, miss deadlines, and overcommit, but when it happens, own it. Don’t make excuses. Own it and work on making it right.

Connect with Julie and Corey on their LinkedIn, Instagram, Facebook, or Twitter or visit their website.


Julie Traxler and Corey Harris, Executive Contributors Brainz Magazine

Julie and Corey started their company, SB PACE, due to the 2020 pandemic to assist small businesses. Since then, they have expanded into helping start-ups, companies looking to improve, and small business mergers and acquisitions. They wrote the book on small business disaster preparedness and continued to help small businesses by leveraging their knowledge and experience working for Fortune 500 companies and Big Four consulting firms. Julie and Corey are the experts small business owners turn to when looking for sustainable, long-term success.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Anxiety Keeps Returning – 5 Myths About Triggers and What Real Resolution Actually Means

Anxiety is often approached as something to manage, soothe, or live around. For many people, this leads to years of coping strategies without resolving what activates it. What is rarely explained is...

Article Image

Branding vs. Marketing – How They Work Together for Business Success

One of the biggest mistakes business owners make is treating branding and marketing as if they are interchangeable. They are not the same, but they are inseparable. Branding and marketing are two sides...

Article Image

Why Financial Resolutions Fail and What to Do Instead in 2026

Every January, millions of people set financial resolutions with genuine intention. And almost every year, the outcome is the same. Around 80% of New Year’s resolutions are abandoned by February...

Article Image

Why the Return of 2016 Is Quietly Reshaping How and Where We Choose to Live

Every few years, culture reaches backward to move forward. Right now, we are watching a subtle but powerful shift across media and social platforms. There is a collective pull toward 2016, not because...

Article Image

Beyond the Algorithm – How SEO Success is Built on SEO Coach-Client Alchemy

Have you ever felt that your online presence does not quite reflect the depth of your real-world expertise? In an era where search engines are evolving to prioritise human trust over technical loopholes...

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Discipline Unleashed – The 42-Day Blueprint for Transforming Your Life

Understanding Anxiety in the Modern World

Why Imposter Syndrome Is a Sign You’re Growing

Can Mindfulness Improve Your Sex Life?

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

bottom of page