Adriana Rivas Selected as Finalist at Women in Tech Global Awards 2025
- Dec 6, 2025
- 2 min read
Updated: Dec 8, 2025
Miami, FL – November 2025 – Adriana Rivas, retail technology executive and award-winning author, has been selected as a Finalist in the Women in Tech Global Awards 2025, in the category Chief in Tech Leader of the Year. Organized by WomenTech Network, the awards honor leaders whose contributions shape the future of technology through innovation, inclusion, and global impact.
Rivas was recognized for her work advancing human-centered retail technology and helping organizations modernize the in-store experience across the United States and Latin America. She has played a leading role in conceptualizing and scaling Biwitech, a next-generation retail technology brand designed to make innovation usable and practical in real store environments. Her leadership has influenced the adoption of self-service ecosystems, POS modernization, digital communication systems, and connected retail infrastructures built for agility and long-term growth.
A defining strength of Rivas's work is her ability to connect technology with operational realities. Rather than viewing automation as a replacement for people, she advocates models that use digital tools to enhance accuracy, speed, and customer service while keeping the human experience at the center. This philosophy has guided the design and expansion of solutions that support retailers navigating new consumer behaviors, modernization demands, and the shift toward intelligent store operations.
Beyond her executive impact, Rivas is the author of How to Implement Self-Service Without Failing, a practical guide for retail and technology leaders deploying automation in complex, high-traffic environments. The book debuted as an Amazon #1 Hot New Release in Retailing. It later earned a Silver Award from the Nonfiction Book Awards, reinforcing its value as an accessible resource for decision-makers leading digital transformation.
Her voice extends across media and industry channels. She has been featured in outlets such as Brainz Magazine, JRivasa, Hudson Weekly, and Authority Magazine, amplifying her insights on retail innovation, leadership, and the future of in-store technology. She also publishes regularly on Medium and her personal blog, contributing thought leadership that bridges technical strategy with human-centric design.
Rivas is an active advocate for women in technology. As a Global Ambassador and Circle Leader at WomenTech Network, she founded the Women in Retail Tech circle to foster mentorship, visibility, and community for women leading in hardware, retail systems, and tech-driven operations.
"Being selected as a finalist is an honor that reflects the collective work behind every innovation," said Adriana Rivas. "I believe technology has an impact only when it respects people; it improves real experiences for businesses, teams, and customers. I'm grateful to WomenTech Network for recognizing leaders who are building the future with both vision and responsibility."
The Women in Tech Global Awards celebrate excellence across executive leadership, digital transformation, product innovation, AI, cybersecurity, and emerging technologies. Finalists represent diverse sectors and regions, highlighting WomenTech Network's mission to elevate visibility, opportunity, and influence for women in STEM worldwide. Winners will be announced during the virtual global ceremony on December 4, 2025.
About Adriana Rivas
Adriana Rivas is a retail technology innovator. She specializes in self-service, POS modernization, digital signage, and store technology infrastructure across the Americas. She is an award-winning author and an active mentor in the WomenTech Network, advocating for inclusive innovation and advancing women leaders in technology more at adrianarivas.tech.
