• Brainz Magazine

6 Reasons Why Now is THE Best Time to Set Your Goals

Updated: May 1

Written by: Kamil Shah, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

As this post is being written, we are going through a period of pause. The COVID-19 virus has brought countries and economies to its knees. For some of us, it is a confusing and restless period, filled with anxiety and fear. For others, it provides a moment of optimism, growth and development.

This moment brings with it an opportunity to reflect and take stock of our individual state. A moment to identify where we are now, where we have come from, and more importantly where we are going. International Keynote Speaker, Author and Success Coach Les Brown says it best when he poses the 3 questions that each one of us should be reflecting on.


Why am I here', 'Where have I been', and 'Where am I going?” - Les Brown


The first 2 questions can quite easily be answered. We can quickly locate ourselves in terms of our current state of affairs, and also reflect on our past. The third is somewhat more challenging to answer for most people. Unless there is a definite and intentional focus applied, trying to clarify 'where we are going' can be rather vague. Like walking through a thick fog, you may only be able to see as far as your hand can reach, and nothing further. It can be quite an uncomfortable and scary situation to be in. However, if there was a light in the distance, clear and apparent like a lighthouse, the situation seems less daunting. You may feel less anxious and comforted to the fact that there is something up ahead guiding you. If we take the notion of the fog as the confusion that we may have in our life, one which only offers visibility on a day to day basis, we can also compare the guiding light up ahead as a Goal which has the potential to guide us out of the 'fog' towards a fixed and clear destination.


There's a lot of debate as to whether Goals, or setting a target for oneself, is something worth investing time and effort in. Remember the Goals you've set as your New Year's resolutions? It may be extremely discouraging if you, like many others, have set your own Goals only to see them peter out over the course of the year, or have been abandoned mid-way. It is worth noting that Goals without Strategic Action reduces the Goal into merely an idea which never sees the light of day. Strategic Action is required to begin the journey into realizing the Goal.

For many, having Goals is not even part of their mental psyche, or 'radar'.


“Research finds that 97% of Americans don't have clearly written goals, and 99% don't revisit or rewrite them from time to time.”


Read the last sentence again. With that kind of statistic, let's have a look at our own Goals. Do we have any? And if so, have we clearly defined what they are? Are they written down somewhere? And if they are, are we re-visiting them daily to see if they still hold true or need re-calibrating?


Now you may be asking why is all of this important? How can Goal setting improve our lives? Hopefully the following article can shed some light onto the significance of having Goals and its role on our personal development.


Reason #1 Goals Set Destinations


In the late 90s, there was a Glaswegian band who made it big with songs like 'Why Does It Always Rain On Me' and 'Sing'. If you were around at the time, you'll know that I'm talking about Travis. The band enjoyed much success, albeit for a while, only after their second album, 'The Man Who', was released. In fact, they had been at it, playing and performing, for about 10 years before they really shot to stardom. Although Travis were known for the titles mentioned, a song which really resonated with me, and still does, is 'Driftwood'. The lyrics, although might seem obvious yet confusing, essentially illustrates how Life moves on and takes it pre-determined course.


The cycles of seasons and natural laws carry on, with or without us. It just does. Within the song, it talks about a 'driftwood' that just, well, drifts. Just as a piece of wood which can be found floating aimlessly in a body of water like a river or sea, a driftwood does not navigate its course. Rather, it goes where the current flows. Carried along, sometimes above and at other times under, water. It's a daily reminder of the fact that Life will move on, with or without you. Unless we understand the true value, which Life gives us, we will eventually, unknowingly, become 'driftwood'.


So, what is all this talk about 'driftwood' got to do with Goals? The answer is simple. Without Goals, our lives may turn out to be 'driftwood'. That's it. Why am I boldly saying this? It's because my own life was, at one point, moving aimlessly like a 'driftwood'. Now the concept of 'driftwood' doesn't necessarily mean purely sitting or hanging around watching your life go by. This is one form. However, we can still be actively engaged in society (having a job, paying the bills, paying taxes etc.), and still develop the concept of 'driftwood'.


For some, days, months and even years go by, and they may find themselves doing the same thing over and over again, almost like Groundhog Day, with no real intention and just drifting. You may still hold a job, but possibly one which you are disengaged with or have no real heart in but you do it anyway to pay the bills. Before you know it, days turn into months and months into years. As I mentioned, this was me at one point. I had not set myself any clear Goals, and so I just drifted.


“Goals act like 'hooks'. We cast them into the future with intent, and they draw us forward towards them.”


Setting a Goal sets you on a path to achieve fulfillment in the things that matter to you. Contrary to a driftwood, a Goal allows you to navigate and steer towards a definite target which is that of your own. As the saying goes, 'If you don't have a plan, you will most likely be part of someone else's'. And that's true. For many of us, not having a clear Goal will mean that we may fall under someone else's plan, for example an organization that does not have your best interest to progress your career, but one that may be using your talents to fulfill their own.


Having a Goal allows you to steer clear of things which may not be aligned with your targets, which means that you can focus your energy into the ones that do. For example, to set a Goal for your dream job, or a house, or car, or something you want to achieve in your relationship. Anything for that matter requires an intentional destination and desired result. Being intentional means that you are in charge of your destiny and this is important if achieving a Goal is something that you want to do in Life. It avoids you falling into the situation of drifting along someone else's course. Once set, the course begins to be paved to get you there.


Reason #2 Goals Give Us a GPS


Having a Goal is like having a GPS. Take Google Maps for example. In order for it to function, it first needs to know where you are currently located. Then it will need to know where you want to go. Once it has these two variables, it will work out for you a number of permutations, or ways to get to your destination. In this respect, having Goals is similar to having a GPS. It sets a clear and firm destination of where you would like to go. The words 'clear' and 'firm' have been highlighted for a reason. Clarity in your Goal will determine how accurately you arrive at your destination.


The clearer you are with the Goal, the more likely you are to get there. At the same time, a focused destination will give you a strong 'beacon' that is unwavering under any circumstance. Once you've set the destination, the GPS will then work out for you the different ways to get there. However, if you are unable to determine where you would like to go in the first place, the GPS will not be able to provide you the routes or paths to get there.


“When is the best time to start? When it is finished (in the mind)” - Jim Rohn


In essence, having a Goal places an anchor for you similar to a GPS, which without, risks you drifting through Life. By having an end point in mind, then only can you start on your journey. Jim Rohn, renowned American speaker and author, reminds us of this simple fact. In order for us to achieve our ambitions, we need to have a plan that takes us there. And in order to have that plan laid out for us, we need to have it finished in our mind. Then only can you begin to embark on the journey. Thus, having a Goal will allow you to plan the path you need to get there.


One key part to note is that you may find as you go along your journey, and as you gain more clarity, you may need to re-calibrate your Goals. There's no harm in that. In fact, it shows a great deal of self-awareness that you re-visit your Goals from time to time and assess whether they need adjusting. Changing or calibrating your Goals, if needed, is part of the process of your growth and personal development.


Reason #3 Goals Give Us Forward Focus


Want more free time and energy? Then set a Goal. This is one of the best ways to free yourself up for more time and energy as we go through Life. 'How is this possible?', you might ask? 'Surely it works in the opposite way?'... ''Surely having a Goal to work towards will take up more time and expect more energy from me?'...'I have enough on my plate as it is, and I'm spent each day working my 9-5. How can having a Goal give me more time and energy?!'.


“Where focus goes, energy flows” - Tony Robbins


The answer is simply that Goals allow us to consolidate our focus and energy on the things which we actually want to make happen in our Life. Not having one can zap our time and energy as we continue to scurry and run around, sometimes like headless chickens, day in and day out, with no clear aim. We may be creating movement but not really progress. Herein lies the difference. You may be spending a lot of time and energy on something, but without a Goal, your movement is similar to a hamster running on its wheel. No progress is made. Even if there was any, it is probably not aligned with your own Goal, but someone else's.


“Don't mistake movement for progress.”


Having a Goal helps consolidate our time and energy working towards our own cause. We all have the same 24 hours a day. No more, no less. What differentiates people when it comes to appearing to have more time than others are how and where they use their time. By focusing our energy and time into the activities which support our Goals, we gain more time which otherwise would be wasted on distracting activities. The same is true with energy. You may have heard this question before, or you may have asked it yourself...'How do you have the time and energy to do all of this?'. The simple answer is that by focusing our time and energy on our Goal, we are liberated from the tasks which do not serve our purpose. This in turn leads us to reclaiming back what would be lost time and energy for us to devote on the things that actually matter.


Reason #4 Goals Give Us Ownership of Our Lives


One of the biggest stressors (and motivators, whichever way you want to look at it) in people is a lack of control of their lives. As mentioned previously, not having a plan for your Life may lead you down a path of featuring in someone else's plan. At times, we may feature heavily in their plans. Now, if your aims and ambitions are aligned with theirs (e.g. in an organization), then together both you and the organization will reinforce each other's goals and a good match is established. However, if you are not at one with the ambitions of the organization or apathetic to its whole direction, this could lead to you being disengaged with your work which, in turn, may lead to other issues such as work-related stress induced by one-way or even abusive relationships. Not having a Goal, for example a career goal, may lead to stress attributed to a lack of ownership in the direction of one's professional Life.


“Research now finds that up to 90% of medical illnesses seen in a doctor's office has some underlying stress related to it.”


A growing number of illnesses seen today such as panic attacks, eczema, asthma and even the common cold can be said to be the physical manifestations of stress. Basically, your body is trying to tell you something about which you may not have been paying attention to or have been ignoring for some time.


By having a Goal, you are able to focus on what you aim to achieve, and in turn you will do the required things needed to get there. Once you understand this, you begin to make the moves necessary as you take ownership of your life. Essentially, it is taking responsibility of your own life, and that success or failure is now up to you. How fast and how slow you get to your Goals is now also up to you. There will be no room for playing the 'blame game'. It is no longer someone else's fault. By taking ownership of your destiny, the buck stops with you. This will help lift you from being a 'victim' of the situation, to becoming a 'victor' of your future.


Reason #5 Goals Make you a Better Person


As we go through Life, we may find that our Goals may require fine tuning, or completely overhauled. This is normal. It's part of Life. The fact that you may want to revisit, change or alter your Goals is a healthy sign of your continual assessment and engagement with them. It indicates a perpetual investment of time in questioning the relevancy of your Goals.


“Ultimately it's now what you get, but who you become” - Jim Rohn


In fact, the Goal may even be secondary. What is more profound is the person we become in getting there. For what it makes of us as we journey towards it. As mentioned previously, you may never get to your Goal, but what is more valuable will be the knowledge acquired from the books that you'd have read, the course you'd have taken, the people you'd have to speak to, the places you'd have to travel to, the decisions you'd have to make and the actions you would have taken on your journey. To get to your Goal may require you voyaging uncharted waters picking up new skills along the way. They may prove beneficial later on either in your career or personal life; for example, learning a new language or new piece of technology. The path on which you travel will also enrich your Life experience; another of the 'ripple effect' of Goals. Lastly, the process of pursuing your Goal will humble you as you become a better person.


Reason #6 Goals Give You Drama!


Finally, the reason to have Goals is the excitement of getting there! That 'top of the mountain' feeling of achieving your Goal. It is something that you would want to savor as you soak up the atmosphere. Being in the moment of finally achieving it. Take for example, the moment that you finally pass an exam which you've invested time, effort and money in. The sacrifices that was required in the process. Finally, to arrive at a point where you know you've succeeded in achieving that Goal. Savor the moment. Soak in the atmosphere. Connect with the surroundings. The people there with you. The sounds. The smell. At that very moment of time, your senses will be heightened. It is the perfect time to lock the moment in. You've arrived.


“Part of the fun of having Goals is not only to check them off when you've accomplished them, but the opportunity to create new ones!”


Checking off your Goals could be one of the most fulfilling moments for you. Not only because you acknowledge your success in achieving it, but more importantly, that it provides you an opportunity to create new ones. The end paves the road to a new beginning. And as such, the accomplishment of a Goal may provide you with more hunger and desire to set up new ones.


To wrap up, the following are the fundamental reasons why anyone should have Goals:


  • Reason #1 Goals Set Destinations

  • Reason #2 Goals Give us a GPS

  • Reason #3 Goals Give us Forward Focus

  • Reason #4 Goals Give us Ownership of Our Lives

  • Reason #5 Goals Make you a Better Person

  • Reason #6 Goals Give you Drama!


As we move on from here, the post #COVID19 terrain should bring us more opportunities. If you haven't already, start setting and journeying towards your Goals now, so that your future may be much brighter than ever before!


I hope that you have found this helpful. Please share it with someone who you think may find it beneficial. Let's support each other during these challenging times. My sincere gratitude and love to you. Kamil.


For more details follow me on Facebook or Instagram and visit my website

Kamil Shah, Executive Contributor Brainz Magazine

Coming from a professional background in design, Kamil previously practiced in both the Education & Corporate Sectors. One life-changing event in his 20s saw Kamil's life plummet from having a progressing career in design, to living on $2 a day virtually overnight. This painful experience has taught him valuable lessons in Life, which he has used advantageously in regaining his feet and ultimately achieving Personal and Professional Success. He now shares his experience and knowledge in helping others achieve their own success through bringing on their own Personal Genius.

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