Written by: Jennie Persson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Most people know the power of getting in front of their ideal customers, sharing interesting and valuable content, and thus building their brand online.
Being visible on social platforms is standard these days. Many people also realize that you need to do it continuously. It isn't enough to post content just a couple of times per week since you are in this social game for the long term.
But the gap between valuable content to attracting leads can be huge. Not to mention selling. Many clients come to me with one question: "Why isn't anyone buying from me?" They post strategically every day, but sales fail. For those of you who are struggling, here are 5 essential tips. How to go from delivering value to creating demand.
1. Replace the word Information with Transformation.
Information is one-way communication. You tell us something, and we listen. That plot ends there. On the other hand, a transformation involves a movement from one mode to another. It can still be you telling us something, but the difference is adding one more step; an action and a shift. Your content makes us feel or do something, and a connection is made.
2. Create a safe space through your personal brand.
You need to become the person your customer needs right now. The person who visualizes trust and with whom the follower resonates well. We need to know that you are still on the platform, even after six months, and we need to know that what you talk about today will also be your focus then. We need to recognize you in the feed and know that you keep our invisible agreement between followers and the brand.
3. Create a community instead of gathering followers.
Having many followers may look good, but it doesn't automatically generate sales. Instead, focus on building relationships with the right followers, listening to what they say, and creating strong bonds with them. Help them progress from follower to community to dream client and then to ambassador of your brand.
4. Be yourself, but braver.
If you want to stand out from the rest, you must do what others won't do. Us humans tend to do things like everyone else, even if we know and say the opposite. On social media and as an entrepreneur, this is crucial. What are your colleagues doing in your industry? How about going the extra mile and doing it a little more or differently?
Do you need to show up more in the feed? Do you need to go Live every week? What do you need to do to stand out from the rest? Being an entrepreneur, especially on social media, is not for the faint of heart. But it is perfect for you.
5. Tell us about your journey.
There is one word that carries weight in all storytelling and branding:
Vulnerability.
We want to reason with your decisions, setbacks, and solutions. And to do that, we need to see you vulnerable. Your journey from point A to point B wasn't exactly straight, and it presumably had ups and downs, but you got through it. And that is irresistible to your followers; How did you do that?
How did it feel, and what were you thinking?
Your journey is storytelling at its best. Use that power in your messages. Try some of these ideas in your content, and feel free to tag me if you want. Best of luck!
Jennie Persson, Executive Contributor Brainz Magazine
Jennie Persson is an Instagram expert, business educator and a cheerleader for your business, based in Stockholm, Sweden. She’s passionate about helping entrepreneurs in building the business of their dreams by learning how to brand their business online.
