5 Reasons Authentic Business Building Requires Your Essence
- Brainz Magazine
- 6 hours ago
- 8 min read
Christina Giordano is the founder of the movement: Soul'd™, an approach to marketing and manifesting with nothing but the essence that is you.
Picture this, you’re building a business. It’s more than a job or a career, it’s a calling. It feels as though your soul path and career path are uniquely intertwined, or as though you’ve been given a higher purpose through a higher power.
Though, as you build it, you feel completely out of alignment with what the current marketing and money gurus are telling you to do in order to share it with the world. They’re asking you to do more and be more, and you find yourself compromising your authenticity, your boundaries, your uniqueness, and your wholeness.
That’s because the old paradigm of marketing and manifesting is pulling you away from yourself, away from your truth.
From my experience, and as a business owner myself for the past 12 years, you have done something for yourself that you now help others achieve. And this is the thing that matters so much to you about what you do. It’s not the natural byproducts of your work. It’s not the overarching benefits. It is the actual transformation you provide.
When it comes to marketing, you have to get to the heart of what you do, and that is found in how your essence reflects it. When it comes to manifesting, you have to shed everything that isn’t you so that your essence can shine through.
Your essence is always required, and in this article, I’m going to share with you five reasons why.
Reason 1
When you work with your essence, you become insanely magnetic, which allows you to attract instead of chase, and flow instead of force.
The manifesting gurus say this all the time. Your inner world creates your outer world. And while I’m not a fan of the current manifestation matrices, there is truth to this statement.
The problem is that the manifestation matrix asks you to be more and do more without actually doing the inner work and creating the inner transformation that makes things happen without effort.
They give you the quick fix of “feel more of this” and “think more of that.” This might work for short-term goals, but in the long term, you’re still the same version of you, only exerting more effort than you want to be.
Let me put it to you this way, you can’t build an empire before you become the version of you who’s able to hold it. It won’t arrive until you do.
The neat thing about becoming a newer version of yourself is that it’s already inside of you, you just need to release all of the older versions of you that are keeping you where you are. Through The Money Methods, which are exclusively available in The Membership, you are taken on a journey of unraveling and detaching from the pain, patterns, and programming that keep you from fully shining your light as the leader you know you are.
As you release and detach yourself from old versions of you, you start to meet your essence. And that’s because we’re clearing and healing who you are. We’re allowing you to see more of your true self. You can’t skip this step, it’s absolutely essential. And it’s because in order for you to be the magnet that calls everything in, you need to step into the version of you who can hold it.
Reason 2
When you work with your essence, you’re no longer relying on your outside world for direction, next steps, or even validation. You just know how to move.
You know what to do because you know yourself. You trust the plan. You trust your calling, and you’re committed to it.
It’s easy to get swept up in what we should do, what others are doing, or what the “experts” tell us is the right course of action. It’s easy to let our truth get lost in the noise.
But when you work with your essence, you remember what you’re made of and where you come from. There’s a certain confidence and conviction that cannot be replicated or replaced. It’s a natural result of shedding what isn’t you. You know what you’re doing and why you’re doing it. Your next move will always come from you.
You just know yourself. And what happens when you know yourself? You’re no longer second-guessing yourself. You’re no longer doubting yourself. You’re no longer looking for or seeking anything outside of you. Nothing can take what you know away from you or validate it for you. You just know.
And it’s because you remembered something within yourself that nobody can take from you or even validate for you, and that’s your essence.
Reason 3
When you work with your essence, you learn how to co-create with life in a whole new way, because you’re intention-focused, not outcome-focused.
One of the foundational principles of The Money Methods is living with intention, which means dropping the need to focus on outcomes. I think this is where many people get stuck with their manifestations.
The old paradigm of manifesting requires that we get really clear, really specific about our desires, focus only on them, and generate the internal “knowing” that that specific thing is ours. Yet there are a few ways that focusing on the outcome can be detrimental.
Firstly, when we get hung up on an outcome or a specific result, we have a tendency to cling. We cling to all the aspects of it, and the outcome becomes an expectation. But part of manifesting requires that we detach ourselves from the specific outcome so that we are no longer chasing it. Our happiness isn’t dependent on it. We are happy no matter what, because who we are, our essence, is worth more than that specific thing.
Secondly, when we focus on an outcome or a specific result, we become hyper-focused on “getting” something versus experiencing it. We completely forget who we became in the process of receiving it. We completely forget what we learned about ourselves and others while taking the action steps toward it. We completely forget that the act of co-creation is creating life itself. It’s not the end result of the creation that we desire. It’s the creative process that brings us the most fulfillment.
Finally, when we are so attached to an outcome or a specific result, we are out of integrity with our purpose. You have a higher purpose that was instilled within you by a higher power. That’s why it’s called a calling, your soul path and career path are uniquely intertwined. It’s not only what you do, it’s who you are. And so, when you focus solely on outcomes on your path, you’re missing the entire point of living out your calling. Intention requires presence in the here and now. It requires that you move with integrity toward what you want to experience based on what you value. It doesn’t ask for a final product. It asks you to move toward it, regardless of how it turns out.
When you move with intention, instead of with a specific outcome in mind, you not only release the pressure valve that is full of constriction, expectations, and fears, but you also allow yourself to fully engage in the process of co-creation, which is actually the experience, not the outcome itself.
Reason 4
When you work with your essence, you’re breaking chains of old pain, patterns, and programming, which allows you to step into the version of you who wins.
This means you’re no longer in a losing battle against yourself and the world, which is where many people tend to remain stuck when they’re still operating from old and outdated pain, patterns, and programming.
Let’s drill down into the specific chains you’re breaking. When it comes to The Marketing Methods, which are available in the Self-Study program and The Mentorship, you’re breaking free from an outdated and broken paradigm that asks you to market your credentials, your skill set, the overarching benefits of what you do, or the natural byproducts of it. None of this is entirely unique. What is unique is your journey, through your work, through your process, and through the transformation you provide. You free yourself from the things you think you should be marketing, and instead, you speak the truth of your heart as it relates to the strength of your work.
Doing this not only gives you clarity, it also gives you the confidence and conviction to express your essence. Your essence is the thing that shines, and we need to tap into that in order to make it happen.
When it comes to The Money Methods, you’re breaking free from limiting beliefs, toxic attachment styles, energetic siphoning, nervous system dysregulation, and so much more. You free yourself from what every single person on the planet struggles with, and it’s all based on your value and worth. (We’ll dive into this more in a bit.)
When it comes to manifesting, your essence is your universal signal. It’s you, free of everything that once held you back. Know that these chains are what keep you stuck in an older version of yourself. Once you break out of them and embrace a newer version of you, you become unstoppable.
Reason 5
When you work with your essence, you fully see your value, your worth, and the magic of your unique and destined path. You’ve invested in the one thing that creates everything for you.
As we see more of our inherent value, and therefore understand our true worth, we simultaneously allow our higher self to integrate into us. Knowing our value and worth is what drives us. It’s what moves us in a way that is free. Because listen, your essence is free. Free from doubt. Free from fear. Free from judgment.
Imposter syndrome, comparisonities, all the things that once held you back simply don’t anymore. You are able to express yourself to the fullest, because you’ve brought your energy to its max. And you’ve integrated the one thing into yourself that will now be in the driver’s seat, your higher self. Because your essence is your higher self. It’s your highest frequency. It’s your heaven on Earth.
Imagine building a business with your higher self leading the way, where you are authentic, aligned, and empowered.
I created two sequences of methods that assist in this process of both marketing and manifesting with the essence that is you. The Marketing Methods help you begin the process of upleveling the way you show up to market your business. The Money Methods help you begin the process of upleveling yourself so that you can be the version of you who can hold everything your business will call in.
The point of all of this is, if you’re looking for the next great business-building strategy that’s going to look and feel authentic and make you shine like the star you are, looking outside of yourself is looking in the wrong direction. It’s not out there. It’s inside of you.
Working with the essence that is you is the strategy you’re looking for.
Christina Giordano, Marketing & Manifesting Consultant
For over 15 years, Christina Giordano has helped soulpreneurs build their businesses with alignment and authenticity, leading the way. In 2020, she channeled her own methods of self-discovery, which act as soulful (yet practical) roadmaps for entrepreneurs to market and manifest with nothing but their essence. These methods are The Marketing Methods - The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method, and The Manifesting Methods - The D.E.B.I.T. Method, The C.R.E.D.I.T. Method, and The R.O.S.E. Method. The methods represent the movement Christina has founded and trademarked as “Soul’d,” which empowers big-hearted business owners to show up, be seen, and shine in the way that is uniquely and wholeheartedly you.
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