5 Reasons Authentic Business Building Requires Your Essence
- Brainz Magazine
- Sep 12, 2025
- 4 min read
Updated: Jan 16
Christina Giordano is the founder of the movement Soul'd™, an approach to marketing and manifesting with nothing but the essence that is you.
You’re not just building a business. You’re answering a calling. For many entrepreneurs, their career path and soul path are deeply intertwined. Their work is not something they chose randomly; it’s something they were entrusted with. And yet, as they grow their business, they’re often told to follow strategies that ask them to do more, be more, and push harder, even when it costs them their authenticity, boundaries, and wholeness.
This is not a failure of discipline. It’s a failure of paradigm.
The old models of marketing and manifesting pull entrepreneurs away from themselves. They prioritize performance over presence, tactics over truth, and outcomes over integrity. After more than a decade as a business owner, I’ve seen this pattern repeatedly - both in my own journey and in the work I do with clients.
Authentic business building doesn’t come from forcing strategies onto yourself. It comes from working with your essence.
Below are five reasons why.
Reason 1: When you work with your essence, you become magnetic instead of forceful
True magnetism is not created by effort. It’s created by alignment.
There’s a common idea in manifestation spaces that your inner world creates your outer world. While this is fundamentally true, the way it’s often taught skips the most important part: internal transformation.
Many approaches ask you to think differently or feel differently without addressing the deeper layers of identity, nervous system capacity, and subconscious patterning. That can work temporarily, but eventually, you’re still the same version of yourself trying to hold a larger reality than you’re equipped for.
You cannot build a business that outpaces who you’ve become.
When you work with your essence, you don’t chase opportunities, you attract them. You stop forcing momentum and start moving with flow. This happens because you’re no longer operating from an older identity that’s trying to “get” something. You’re becoming the version of yourself who can naturally hold what your business is calling in.
Growth requires capacity. Essence builds it.
Reason 2: When you work with your essence, you no longer look outside yourself for direction or validation
One of the most destabilizing patterns entrepreneurs fall into is outsourcing their authority.
They look to trends, experts, formulas, and external opinions to tell them what their next move should be. Over time, this creates confusion, hesitation, and self-doubt, not because they lack intelligence, but because they’ve disconnected from themselves.
Working with your essence restores internal leadership.
When you know yourself, you know how to move. You trust your timing. You trust your decisions. You trust your path.
This kind of certainty doesn’t come from confidence-building exercises. It comes from shedding everything that isn’t you. Once that happens, second-guessing dissolves. You’re no longer waiting for permission or reassurance. Your clarity becomes self-generated.
That is real authority.
Reason 3: When you work with your essence, you co-create with life through intention, not outcomes
Outcome fixation is one of the most subtle forms of self-betrayal in entrepreneurship.
When you’re attached to a specific result, you begin clinging. The goal turns into an expectation, and your sense of safety becomes dependent on whether or not it arrives. This creates pressure, constriction, and eventually burnout.
Intention works differently. Intention asks: Who are you becoming? How are you moving? What values are you honoring?
When you lead with intention instead of outcomes, you stay present with the process of creation itself. You recognize that fulfillment doesn’t come from the end result, it comes from who you become while building.
Your calling was never about a single outcome. It was about embodiment.
Reason 4: When you work with your essence, you break old patterns that keep you stuck
Every entrepreneur carries inherited patterns around worth, money, visibility, and success. Left unexamined, these patterns quietly dictate behavior, decisions, and ceilings.
Working with your essence means interrupting those cycles.
In business, this shows up as releasing outdated marketing paradigms that prioritize credentials, performance, or polished personas over lived truth. What actually resonates isn’t your résumé, it’s your journey, your process, and the transformation you facilitate.
Internally, this work dismantles limiting beliefs, attachment wounds, nervous system dysregulation, and unconscious self-sabotage. These are not personal failures; they are conditioned responses.
When they dissolve, a different version of you emerges. One who is no longer fighting themselves. One who knows how to win without force.
Reason #5: When you work with your essence, you fully recognize your value and worth
Value recognition is not a mindset. It’s an integration.
As you reconnect with your essence, you stop negotiating your worth. Comparison loses its grip. Imposter syndrome quiets. You’re no longer performing for approval; you’re expressing from truth.
Your essence is your higher self embodied. It is clarity without fear. Confidence without arrogance. Power without pressure.
When your business is led from this place, alignment becomes natural. Decisions simplify. Visibility feels clean. Growth becomes sustainable.
This is what it means to build a business with integrity.
If you’re searching for the next strategy that finally feels authentic, stop looking outward. The most powerful strategy you will ever use is already within you.
Your essence isn’t an accessory to your business. It is the foundation.
Christina Giordano, Marketing & Manifesting Consultant
For over 15 years, Christina Giordano has helped soulpreneurs build their businesses with alignment and authenticity, leading the way. In 2020, she channeled her own methods of self-discovery, which act as soulful (yet practical) roadmaps for entrepreneurs to market and manifest with nothing but their essence. These methods are The Marketing Methods - The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method, and The Manifesting Methods - The D.E.B.I.T. Method, The C.R.E.D.I.T. Method, and The R.O.S.E. Method. The methods represent the movement Christina has founded and trademarked as “Soul’d,” which empowers big-hearted business owners to show up, be seen, and shine in the way that is uniquely and wholeheartedly you.
