5 Questions that will Help You Define Your Unique Service

Written by: Thokozile Eunice Mahlaola, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise

In uncertain times like the ones we are facing as a world right now, many jobs are at stake just as many companies are threatening to close. We might not know what the future holds for us all. However, the fact remains that we will always need each other to survive as human beings.


Here are five questions that can help you understand the importance of clearly defining your unique service, so you can no longer seek to have a job but to dedicate yourself to valuable work that fulfills both you and your client.


1. Why should you serve?


The first thing to recognize is that all human beings are created to serve. We are brought to planet earth to serve and help one another, and that is how we have survived to this day. Yet we somehow lost this formula. Hence there are currently more consumers than producers. Now, this imbalance is what we all need to rectify in this new era we are in, because if we do not do our part to serve, we are doing a great injustice to all of humanity.


The act of serving is the one thing that no matter what economy the world finds itself in, it will never get old. Whether we were bartering centuries ago, trading last season or serving right now, it is still the same concept because it is a two-way transaction where you serve someone with what you have that they need and they serve you with what they have that you need.


To add to your why understand the aim of your service. Be clear as to whether you are serving to educate and develop; to help and improve; to release and entertain; to heal and support or to create and build. Being clear with this enables you to position yourself perfectly in the right industry.


2. What should you serve?


Lately, companies do not have the luxury of creating employment like they did years before. They are looking for skilled and knowledgeable people who can help them keep their companies relevant and active. That cuts back on those who work to earn a salary and accentuates those who work to add value to the company and to their own careers.


To be marketable, you need to find your authentic flair that comes from being fulfilled as a person. This quality shines through when you do what aligns with your truest values, and when you do what you are genuinely great at. To realize what fulfills you pay attention to what you spend your time and energy on and still end your day feeling satisfied. If you go after that, your work will attract opportunities towards you, but if you run after money your drive to keep at it will surely diminish.


There is always a possibility that you can do what others cannot do and know what others want to learn. Look at what are the top three skills you possess and what are the top three topics you know thoroughly. Taking the time to know a topic well and to horn your skills allows you to become an expert in that area, which is favorable because there is definitely a need for what only you can give when you have a specialty that is clearly defined and well packaged.


3. How should you serve?


How you are to serve depends on the innate and acquired abilities you have. Honestly identify your talents, passions, interests, experiences, gifts, and fields and combine them to deliver your unique service.


Focus on those that are above average by identifying what you can do effortlessly; what you are willing to do even if it comes with a sacrifice; what you spend most of your time, money, and energy on; the failures and triumphs that make up your testimony; the special quality that sets you apart from everyone else; and the reoccurring impact you have in the lives of others.


Inject your personality as you serve, never suppress it because it makes you relatable to those you serve. Couple that with your positive feminine or masculine qualities, and you will have a winning formula. We need to remember that we are in the age of the internet of things where everything is becoming more technological and robotic, so the human factor is a necessary contributor to your unique service.


4. Who should you serve?


The world is filled with seven billion eight million people, therefore the answer to who is particularly important because no person can reach all those people in their lifetime. Hence, it is imperative that you understand who you are created to serve because not every industry or company or person is a good fit for you.