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Shery Saeed

Executive Contributor

Executive Coach & CEO Advisor

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Shery Saeed

Executive Coach & CEO Advisor

Shery Saeed — Executive Coach, Strategic Advisor, and Identity Architect for Bold Leaders

Shery is a transformational executive coach and trusted advisor to high-performing CEOs, founders, and cultural change-makers navigating complex environments in high-stakes settings.

With over 25 years of experience across industries, economic cycles, and leadership challenges, Shery has helped hundreds of leaders evolve not just their strategies but their core leadership identity. Her clients don't come to her because they're stuck. They go because they're strong and ready for more: more clarity, more conviction, more impact.

Shery's coaching sits at the intersection of strategy, psychology, and personal reinvention. With a foundation in physics, an MBA in business transformation, and mastery in NLP and leadership development, she brings an analytical edge and emotional depth to every conversation. Her approach combines sharp business acumen with profound inner work, unlocking the mindset shifts necessary to scale organizations, drive culture, and make bold, future-aligned decisions under pressure.

She specializes in working with founders and executives at critical inflection points, when growth accelerates, when markets shift, when legacy beliefs become bottlenecks, and when what got them here won't get them there. Her clients often describe her as the person they call when the stakes are high, and the masks need to come off.

At the heart of Shery's work is a belief:

Your business can't scale beyond the identity of the person leading it.

If you want different results, you don't just need a different strategy; you need a deeper version of yourself.

Whether she's guiding a startup founder through a reinvention, helping a CEO navigate volatility, or supporting a team in recalibrating their culture, Shery brings presence, precision, and powerful insight to every room she enters.

She is also the creator of The Founder Edge™, a diagnostic tool and coaching framework designed to help leaders assess where their current leadership identity supports or silently limits their next level of growth.

If you're leading through uncertainty and know there's a stronger, clearer, bolder version of you waiting to emerge, Shery is the guide who can help you meet it.

Learn more at LinkedIn.com/in/sherysaeed.

All articles

The Decision Autopsy – Why “Rational” Choices Quietly Undermine Leaders

Most leadership failures don’t announce themselves with drama. They arrive looking responsible, defensible, even smart. That is precisely why they are dangerous.

The Person Who Shows Up Under Pressure

There’s a moment every leader knows. Your chest tightens. Your mind races. And you watch yourself become someone you don’t want to be. You say the thing you promised you wouldn’t say. You make the decision...

Why Founders Are Replaced Long Before the Company Fails

Most founders don’t lose their companies because they fail. They lose them because the identity that built the business can’t run its next version, and the board often notices first. That’s a truth few in...

Co-CEOs – Bold Leadership Design or Risky Gamble?

A quiet revolution is reshaping leadership in the corner office. More companies are embracing the co-CEO model, splitting the top job in two to tackle complexity and rapid change. While some thrive...

Stop Future-Proofing, Start Future-Practicing

In a world where governance tightens, AI accelerates, and boards demand momentum, leaders can’t afford “wait and see” strategies or polished theater. Shery Saeed, CEO advisor and thought partner...

From Control to Calibration and the Shift High-Performing Leaders Must Make to Scale Authentically

High-performing leaders unlock real advantage by focusing on what truly drives impact and relinquishing the rest. That’s how sustainable scale happens with a new mindset and without sacrificing themselves...

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CREA Global Awards presented to

Shery Saeed

Executive Coach & CEO Advisor

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

Copy of Certificate of Honor (1).png

Brainz 500 Global Awards presented to

Shery Saeed

Executive Coach & CEO Advisor

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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