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Jim Lutz

Executive Contributor

Confidence Coach

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Jim Lutz

Confidence Coach

Jim Lutz has gained international recognition for his social media video series, "Coaches Clips." These short motivational clips are intended to encourage, support, and motivate individuals to believe in themselves, value their self-worth, and gain the confidence to overcome barriers by challenging limiting beliefs.
 
For over 20 years in the finance and insurance industry, Jim has achieved recognition by MDRT and other industry organizations.
 
As a swim coach for over 37 years, Jim achieved: Olympians, USA national champion, 29 NCAA All-Americans, US Olympic Trials Qualifiers each cycle from 1988-2004, Level 5 designation for USA Swimming and NCAA I, 25 high school state champions, over 90 age group state records, over 120 state club champions, two top ten team finishes at USA championships, USA Rookie of the Meet, Three Junior national champions, junior national record, Four Olympic Festival Gold Medal, two members on the US National Team. Most recently, I served as a life and confidence coach for two members of an NCAA Championship team.
 
As a writer, I have 12 published books, three additional motivational books slated for 2026, and a children's series with three projected for release in 2026.

All articles

What ADHD Taught Me About Coaching and Life – An Interview with Coach Jim Lutz

Jim Lutz has coached elite athletes and individuals in many walks of life. Jim is an internationally certified life coach. Jim and Diane have been married for over 37 years and have two adult sons. He has published...

The View From the Summit is Lovely, But It is the Valley Where Things Grow

Jim Lutz shares his personal journey in the world of competitive swimming and coaching, offering insights into how setbacks and challenges can be pivotal for growth. Drawing from decades of experience, Lutz explains...

When You Are Flat on Your Back, You Are Still Looking Up

When we face struggles, we have difficult times in our lives, we get really frustrated and feel like, "Why is this happening to me?" I really believe that when we face the struggles and difficulties...

Is Confidence Really All It’s Cracked Up to Be? Discover the Truth

Most successful stories highlight the confidence of those who were crowned victors. The ability to perform at the highest levels is not for the faint of heart and is built on a solid foundation.

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CREA Global Awards presented to

Jim Lutz

Confidence Coach

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Jim Lutz

Confidence Coach

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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