DJ Jesse Hudson

AI-Driven Cognitive Health Advocate

DJ Jesse Hudson is a cognitive health advocate, media creator, and founder of CTEFight.com, a platform dedicated to raising awareness about brain injury, long-term cognitive impacts, and the urgent need for earlier detection and support. Living with the effects of acquired brain injury himself, Hudson brings lived experience to the forefront of conversations often dominated by abstraction or stigma.

With a background in media, music, and community storytelling, Hudson uses accessible formats articles, live broadcasts, podcasts, and events, to translate complex neurological and AI-related concepts into real-world understanding. His work emphasizes dignity, continuity, and practical support for individuals navigating cognitive challenges, as well as for families, caregivers, and systems that often struggle to keep up.

Through TheRabbitHole.ca, Hudson documents an ongoing real-world case study exploring how artificial intelligence, media infrastructure, and human-centered design can function as “cognitive continuity” tools supporting memory, orientation, and decision-making over time. This work sits at the intersection of advocacy, technology, and lived reality, offering insight into how AI can be used ethically and responsibly to augment, not replace, human agency.

Hudson’s advocacy includes collaboration with researchers, nonprofits, and community organizations focused on brain health, concussion awareness, and cognitive accessibility. His mission is simple but urgent: to make brain health visible, understandable, and impossible to ignore while demonstrating new ways individuals and systems can adapt, recover, and move forward together.