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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Barry Borgerson

Executive Contributor

President and Chief Transformation Coach

Barry Borgerson

President and Chief Transformation Coach

Dr. Barry Borgerson graduated from the University of California, Berkeley with a Ph.D. in computer science and one of his minors in the management of human resources. Barry co-led a multi-year DARPA-funded research project at the University and then went on to a highly successful career in the computer industry starting as a lead computer architect and progressing through successive promotions to increasingly responsible leadership positions in technical management up to executive-level general management. When he took over a business that was failing and initiated actions to change some dysfunctional behaviors and the outdated culture of that business, he encountered so much counterproductive resistance that he started a long-term study into why very smart, highly educated, and extremely experienced people frequently cannot enact externally obvious changes they need to make to succeed.

That study led him to discover that the underlying cause of so many dysfunctional activities and the tenacious, normally uncontrollable, resistance to deep changes reside in enigmatic automatic human activities that business leaders normally do not notice, cannot change on their own if others point out their dysfunctions, and often deny they even exist. Barry then developed 2Selfs Theory, a comprehensive, business-friendly, generalized theory of the mind that models the sometimes cooperation but often competition between our explicit problem-solving abilities (using our “thinking self”) and our previously mysterious involuntary activities (driven by our “automatic self”) and provides systematic, reliable processes to align our elusive automatic actions with our explicit intentions and needed success priorities. Dr. Borgerson has repeatedly verified the effectiveness of the pragmatic 2Selfs Theory by applying it in many venues including through transformation coaching to reconstruct counterproductive behavior habits of business leaders and to change obsolete or dysfunctional company cultures, where the transformation processes worked immediately and repeatedly as the theory predicted.

All articles

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Paradigms Lost – Part 7: Personal Responsibilities – Making Discontinuous Improvements

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – Part 6: Politics/Economy: Resurrecting Moribund Self-Governing Systems

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – Part 5: Business: Repeated Business Successes Now Require Conquering Auto-Contexts

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – and Resurrected: A Systematic Path to Transform Culture & Worldview Habits – Part 4

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – and Resurrected: A Systematic Path to Transform Culture & Worldview Habits – Part 3

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – And Resurrected: A Systematic Path To Transform Culture & Worldview Habits – Part 2

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Paradigms Lost – And Resurrected: A Systematic Path To Transform Culture & Worldview Habits - Part 1

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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It’s All in Your Mind: A Systematic Path to Transform Behavior and Culture Habits

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

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Our Mysterious Problem-Solving Deficiencies

Written by: Barry Borgerson, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute...

Executive Contributor headshot photo on profile page

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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