Aviry Reich, PhD

Dr. Aviry Reich is a passionate thought leader, seasoned counselor, and dynamic coach and speaker with a powerful track record of transforming the lives of individuals across diverse backgrounds. With an unwavering commitment to human potential, Aviry helps people navigate the crossroads of life—whether personal, professional, or somewhere in between—empowering them to step forward with clarity, courage, and confidence.
 
Aviry holds both an MS and a PhD in Counseling & Counselor Education, and her expertise spans over a decade of working as a therapist, researcher/writer, coach, educator, and consultant. Her unique blend of experience comes from serving individuals in a variety of settings, with a special focus on high-performing athletes, executives, and life-long learners dedicated to personal and professional growth. As a former Division I athlete, Aviry intimately understands the demands of high performance and how it impacts both mental and emotional well-being, which is why she developed a niche working with athletes and high achievers to break through their challenges, both on and off the field.
 
Aviry is also a respected researcher who has conducted several studies focused on stigma, help-seeking behaviors, and the culture within high-performing environments, particularly in sports. Her research findings, which highlight the importance of mental health support for athletes and high performers, have led to the development of effective, evidence-based practices that Aviry shares through workshops and training sessions with top sports organizations and communities across the country.
 
Recently, Aviry launched Courage at Every Crossroad, a transformative platform designed to support individuals at pivotal moments in their lives—those moments when they feel stuck, uncertain, or overwhelmed by life's challenges. Whether faced with a major career decision, a relationship crossroads, or a life transition, Aviry helps her clients access their inner power and navigate these critical turning points with purpose and clarity. Through her platform, Aviry provides tailored coaching, resources, and actionable strategies to promote both personal and professional growth, fostering an environment where individuals can reconnect with their goals and move forward with unwavering confidence.
 
Aviry’s work is driven by her belief that no one is exempt from experiencing crossroads, and everyone deserves to have the tools and guidance to navigate them successfully. With an emphasis on inner and external transformation, Aviry offers practical resources, reflective exercises, and coaching to help her clients not only overcome their challenges but thrive in the face of them. Whether you’re an athlete looking to balance performance with well-being, a professional seeking to lead with impact, or anyone at a crossroads needing a compass to find your way forward, Aviry provides the expertise, inspiration, and support to ignite your transformation and elevate your potential.