Audace Rafiki Muhoza

Audace Muhoza is the founder of AM Culture, a high-performance coaching brand designed for ambitious professionals who want to build strong, lean, energised bodies - without sacrificing their careers, social lives, or sanity. With over 5 years of experience in the fitness industry, Audace has helped hundreds of driven men and women achieve lasting, lifestyle-compatible results through efficient, science-backed coaching.
 
He holds a BSc in Biomedical Sciences, a Postgraduate Certificate in Biomedical & Healthcare Education, and is certified in Strength & Conditioning. This academic foundation gives Audace a unique edge in understanding human performance - blending evidence-based principles with practical strategies that work in the real world. His early coaching experience began in a sports team setting, where he applied S&C principles to improve athlete performance, laying the groundwork for his methodical, results-driven approach.
 
Audace has worked in both private and commercial gym environments, refining his coaching across a wide spectrum of goals and personalities - from executives and entrepreneurs to creatives and consultants. Today, he leads a thriving online coaching business, delivers transformative programs, and co-hosts the podcast Reps + Real Talk, where he shares unfiltered insights on fitness, mindset, and modern-day performance.
 
Through AM Culture, Audace empowers high-achieving professionals to cut through the noise, train with purpose, and build bodies that reflect their ambition - without burning out or giving up the life they enjoy.