Elle (Eleanor) Oliver-Edmonds is a writer, speaker, and certified virtual coach. She pivoted from her advertising/marketing career as a creative strategist crafting consumer-directed messaging for top household brands and applied her creative problem-solving expertise to coaching individuals.

She’s founder and creator of the S.H.I.F.T. Factor, an online transformational space where Elle empowers women over 40 to reconnect with their dreams, overcome barriers, and strategize a path to success. The five-part inside-out process is based on the guiding principles, tools and resources Elle successfully used to reimagine and redesign her own life after loss of job, marriage, home and business.

She now lives a life where everyday looks like vacation. She relocated from hectic city life in Los Angeles to the Palm Desert area where she lives with her husband, and is affectionately referred to as “Coach Elle in Coachella” by her clients. Elle is the proud mom of two entrepreneurs who inspire her to follow her passion of living with intention and creating a ripple effect.