David Jacobs is a life/career coach/mentor and thought leading business analyst/project leader. As director of MaxVal Consultancy Ltd in the UK, he is author of Business Value Maximisation Framework (BVMF®) which arose from his 30 year research and development programme into IT business value/success maximisation. On the back of this and a number of other successful entrepreneurial projects David is authoring, coaching and mentoring in life skills, career progression and effective business management. David has a polymathic 'cv' which includes a parallel background in contemporary performing arts. David's mission is to save others time in learning key lessons he has learnt, and, to entertain!