Annie McKinnon is a life coach, living out her passion and what she believes is her purpose, working with people so that they too can live their very best life. Annie's journey to coaching was as a result of the many challenges she faced growing up in Scotland, belonging to the LGBTQ+ community. Life for Annie was restrictive and oppressive. Annie understands the additional challenges the LGBTQ+ community face today and continually uses her voice to drive forward important discussions in areas such as equality, inclusion, belonging, progression, and education across society. Coaching, for Annie, is about that moment, where her clients have, what some call, “the lightbulb moment”. In Annie’s experience, it can be far more subtle and come across in a clients smile, tone of voice or even a movement. The moment her clients recognise their own power, strength and energy that confidently says “I’ve got this, and I know what I need to do to take me where I want to be”