Social Media
Social media is a powerful tool for connection, communication, and growth. Whether you’re building a personal brand, promoting a business, or fostering community engagement, understanding platform trends and strategies is essential. Explore how to create compelling content, grow your audience, and stay ahead of ever-changing algorithms.
Gen Z Marketing Redefined – Inspiration, Discovery and Community Over Funnels
Gen Z has completely rewritten the rules of marketing, dismantling the traditional funnel and replacing it with a fluid, non-linear journey shaped by inspiration, discovery and community.
How Behavioural Science Uncovers Online Harm
Most of us think we’re in control of what we click, watch, and share online. But behind every “Buy Now” button and trending headline lies a carefully crafted design meant to influence what we do next.
The Wild West of TikTok Influencer Management – Navigating the Gray Area
As the creator economy continues to explode, TikTok influencer management remains largely unregulated, creating a complex landscape for creators. With young influencers often thrust into fame without...
The Shrinking World – How the Internet and Social Media Collapsed Distance, Culture, and Influence
In the not-so-distant past, the world felt impossibly vast. A style trend in Tokyo might have taken years, if ever, to reach the streets of New York. A regional dialect, a local dance, or a homemade recipe might...
Calling Is the New Power Move If You Do It Right
When I was a kid, I lived with my grandparents. Born in the early 1900s, my Nan and Pop didn’t grow up with a phone. If they wanted to talk to someone, they did it in person, popped...
What If Social Media Disappeared for a Year?
Imagine you wake up and every single social media website is down globally. Twitter, Instagram, TikTok, Facebook, LinkedIn, YouTube, etc., were all unavailable for the foreseeable future.
Be a Social SmartStarter
Using social media to promote your business is an inexpensive way to get out there. It’s inexpensive financially, but it can be expensive...
A Simple Social Media Strategy
Does the thought of having to create promotional content for your social media platform immediately send you into a state of anxiety?
The 6 Best Social Media Platforms to Grow Your Business From NF Media
In 2025, social media continues to dominate as the most powerful tool for businesses to connect with their target audience...
How the TikTok Ban Impacted Generations and What it Says about Modern Connection
While the ban on TikTok has been temporarily reversed, the impact of TikTok inaccessibility had a distinct effect on each generation.
The Importance of Managing Social Media Content
Why bother with social media? Is it even important to be organized when posting? As a small business owner, have you asked yourself these...
Why Your Instagram Bio Matters More Than You Think
Let’s be real: your Instagram bio is more than just a few lines of text. It’s your first shot at making a lasting...
5 Tips To Stay On Top Of Social Media Algorithms
Social media algorithms might feel more complex than they actually are, but they simply evolve to shape how your content is seen.
How To Make The Most Of Instagram Story Highlights
Instagram Story Highlights are one of the most underestimated features on the platform, yet they offer a powerful opportunity to keep...
3 Must-Use Instagram Features You Didn’t Know Existed
Instagram is constantly rolling out new features to help users create engaging content and connect with their audience. Some of these...
